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REG-O'KEY Group S.A. O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q1 2020

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   O'KEY Group S.A. (OKEY)
   O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q1 2020

   29-Apr-2020 / 16:03 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
   EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Press release
   29 April 2020
    

              O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q1 2020

                                        

   O'KEY  Group S.A. (LSE:  OKEY,  the   'Group')  announces  its   unaudited
   operating results for the first quarter of 2020.

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

    

   Q1 2020 operating highlights

     • Group net retail revenue increased by 7.6% to RUB 42,427 mln (by  6.0%
       YoY if corrected for the leap year effect 2  1 ) driven by an increase
       in traffic of 5.7% YoY and the average ticket of 1.8% YoY.
     • Net  retail  revenue  generated  by  O'KEY hypermarkets  increased  by
       3.7% YoY (by 2.1% YoY1) to RUB 36,745 mln in Q1 2020, driven mostly by
       a 3.6% YoY increase in the average ticket.
     • Net retail revenue generated by DA! grew by 42.6% YoY (by 40.7%  YoY1)
       to RUB 5,682 mln in Q1 2020, supported  by a steady growth in  traffic
       of 29.9% YoY and the average ticket of 9.7% YoY.
     • Like-for-like (LFL) net  retail  revenue  of the  Group  increased  by
       7.2% YoY (by 5.5% YoY1) in Q1 2020  due to a 3.7% YoY increase in  the
       LFL traffic and a 3.4% YoY increase in the LFL average ticket.
     • Like-for-like (LFL) net retail revenue generated by O'KEY hypermarkets
       increased by 4.9% YoY (by 3.3% YoY1) in Q1 2020, driven by a  0.9% YoY
       increase in LFL traffic  and a  4.0% YoY increase  in the  LFL average
       ticket.
     • Like-for-like (LFL) net retail revenue  generated by DA! increased  by
       27.2% YoY (by 25.5% YoY1) in 1Q  2020, driven by a 15.5% YoY  increase
       in LFL traffic and a 10.1% YoY growth in the LFL average ticket.

    

   Measures in response to COVID-19

   The Group has  promptly reacted  to the changing  situation in  connection
   with the spread  of COVID-19 and  has undertaken a  number of measures  to
   maintain  the  safe  and  uninterrupted   operation  of  its  stores   and
   warehouses. The Company has established a COVID-19 response team headed by
   the top management, which allowed it to ensure the effective operation  of
   all its divisions.  Furthermore, the  Company is  in constant  interaction
   with the state authorities and monitors the changing situation in order to
   coordinate  actions  and  prompt  response  in  compliance  with  regional
   legislation in terms of various restrictions.

     • Strict sanitary measures were introduced in all the Group's stores  to
       protect customers and employees. The majority of contact surfaces  are
       constantly disinfected,  namely - the  cash desk  area, the  doors  of
       freezer cabinets, scales in the self-service area, as well as  trolley
       handles  and  doors.  The  regulation   of  our  own  production   was
       comprehensively tightened through the introduction of strict  personal
       and  sanitary  control.  Germicidal lamps  for  air  disinfection  run
       continuously in the deli and bakery, trade and common areas are  being
       cleaned  with  disinfectants  more  frequently,  and  hand   sanitiser
       dispensers have been installed in busy areas.

    

     • Furthermore, protective  plastic screens  have been  installed in  all
       hypermarkets and discounters at cash  desks to protect both  customers
       and  employees.   Stores  have   been  provided   with  a   stock   of
       disinfectants, disposable  masks, and  gloves for  cashiers and  store
       staff. There are special markings on the floor to remind customers  to
       keep their distance.

    

     • There is  a  strict monitoring  of  all  staff in  the  Company,  with
       mandatory temperature measuring  procedure to pass  before starting  a
       shift at work. Personnel with even  the slightest signs of a cold  are
       not allowed to  work, and in  the event that  COVID-19 is detected  in
       store personnel,  the Company  has set  out a  number of  measures  to
       quickly respond to the situation. Also, in order to ensure safety, the
       Company has decided  to move most  of its office  employees to  remote
       work.

    

     • Keeping a close eye on how the COVID-19 situation has unfolded abroad,
       the Group has  made the timely  decision to increase  stock levels  to
       meet  the   expected  rise   in  demand.   The  Company   successfully
       restructured  its  interaction  with   suppliers  and  increased   the
       efficiency of  logistics  operations.  These  measures  have  made  it
       possible to replenish store shelves with food and non-food items in  a
       timely manner.  The Company  has  also ensured  to have  a  sufficient
       reserve of safety stock  in its distribution  centres, with a  special
       focus placed on high-demand, entry-level products.

    

     • Our online delivery services have seen  a more than twofold growth  in
       demand in the reporting period. The Company changed operations at  its
       online store, okeydostavka.ru,  in line with  the evolving  situation,
       providing all  necessary protective  equipment  against the  virus  to
       staff and customers. The  number of staff involved  in all stages  was
       increased -  from  receipt  and  picking  of  orders  to  delivery  to
       customers.

    

     • In order to take care of our customers, the Company launched a  number
       of social initiatives. The social  campaign 'Stay healthy with us,  we
       take care of  the rest',  where the Company  started to  offer a  huge
       number  of  products   with  zero  markup,   including  meat,   fruit,
       vegetables, fish,  dairy and  other  fresh and  ultra-fresh  products.
       Also, in order to  take care of the  most vulnerable in society -  the
       elderly - we launched the social  campaign 'Older People Hour',  where
       they receive priority service for an hour in the morning.

    

    

   Group: Operating review

    

               Indicator             Q1 2020 Q1 2019 Net change Change (%)
   Number of stores                    178     162       16        9.9%
   Number of net store openings         -       2        -2      -100.0%
   Total selling space (sq. m) 3  2  598,308 586,357   11,951      2.0%
   Total selling space added (sq. m)    -     1,443    -1,443       -

    

   Group key operating indicators for the quarter

                                 Q1 2020                    Q1 2019
         Segment        Net retail Traffic Average Net retail Traffic Average
                         revenue           ticket   revenue           ticket
   Group                   7.6%     5.7%    1.8%     -1.1%     -3.5%   2.6%
   Group LFL               7.2%     3.7%    3.4%     -1.3%     -3.4%   2.2%
   Group w/o leap day      6.0%     4.3%    1.6%     -1.1%     -3.5%   2.6%
   Group LFL w/o leap      5.5%     2.3%    3.1%     -1.3%     -3.4%   2.2%
   day

    

   Key operating indicators by month

         Indicator        January February February w/o leap day March
   Net retail revenue      3.4%     8.9%           3.7%          10.1%
   LFL net retail revenue  2.0%     9.0%           3.8%          10.0%
   Customer traffic        8.8%    10.3%           5.9%          -0.9%
   LFL customer traffic    6.1%     8.5%           4.1%          -2.6%
   Average ticket          -4.9%   -1.3%           -2.0%         11.1%
   LFL average ticket      -3.9%    0.4%           -0.3%         12.9%

    

   O'KEY: Operating review

   Stores development

           Indicator          Q1 2020 Q1 2019 Net change      Change (%)
   Number of stores             78      78        -               -
   Number of net store           -       -        -               -
   openings
   Total selling space        529,055 528,124    931             0.2%
   (sq. m)2
   Total selling space added     -       -        -                       -  
   (sq. m)

    

   In Q1  2020, O'KEY  did not  open any  new hypermarkets.  Two stores  were
   temporarily closed during the  quarter - one for  the whole period due  to
   renovation, second in the end of the quarter because of the closure of its
   host shopping centre. As at 29 April  2020, the total number of stores  is
   78, with the total selling space at 529,055 sq. m.

    

   Key operating indicators for the quarter

                                 Q1 2020                    Q1 2019
         Segment        Net retail Traffic Average Net retail Traffic Average
                         revenue           ticket   revenue           ticket
   O'KEY                   3.7%     0.1%    3.6%     -4.0%     -8.5%   4.9%
   O'KEY LFL               4.9%     0.9%    4.0%     -3.6%     -6.0%   2.6%
   O'KEY w/o leap day      2.1%     -1.3%   3.4%     -4.0%     -8.5%   4.9%
   O'KEY LFL w/o leap      3.3%     -0.5%   3.7%     -3.6%     -6.0%   2.6%
   day

    

   Key operating indicators by month

         Indicator        January February February w/o leap day March
   Net retail revenue      0.3%     5.7%           0.6%          4.9%
   LFL net retail revenue  0.3%     7.4%           2.3%          6.7%
   Customer traffic        4.0%     5.2%           0.9%          -7.8%
   LFL customer traffic    4.0%     6.5%           2.1%          -6.6%
   Average ticket          -3.6%    0.4%           -0.3%         13.7%
   LFL average ticket      -3.6%    0.9%           0.1%          14.2%

    

   In Q1 2020, net retail LFL revenue grew by 4.9% YoY (3.3% without the leap
   day effect), driven by  a traffic increase of  0.9% and an average  ticket
   increase of 4.0%.  During the quarter  we maintained our  strong focus  on
   freshness (with  this  category's  LFL  sales  increasing  by  6.7%  YoY),
   strengthening assortment  range  and  private label  products,  which  was
   further supported  by an  ongoing rezoning  project in  our  hypermarkets.
   Continuous work on improving our private label products' quality and range
   had a notable  effect, with  LFL sales  increasing by  13.9% YoY.  Another
   important milestone was the  introduction of a  new loyalty programme  for
   our customers, which offers additional  benefits and an enhanced  shopping
   experience.  These  activities,  supported  by  a  number  of   successful
   promotions, boosted traffic  in the first  two months of  the quarter  and
   provided a substantial surge in revenue for the period.

    

   At the end of the quarter, the Company noticed changes in customer
   behaviour in reaction to the coronavirus pandemic: less visits to stores,
   but a much larger basket size and increased demand for a certain
   assortment of goods. In direct reaction to this, the Company adjusted its
   product range and increased the offer in staples, hygiene, and sanitary
   products. These changes resulted in a 14.2% YoY increase in the LFL
   average ticket and a 6.6% LFL decrease in footfall in March. In the
   current environment, hypermarkets proved to be an effective and convenient
   format as a one-stop destination for customers to buy all the goods they
   need in a safe way.

    

   DA!: Operating review
    

   Stores development

      Indicator          Q1 2020       Q1 2019 Net change     Change (%)
   Number of stores        100           84        16            19.0%
   Number of net                   -      2        -2           -100.0%
   store openings
   Total selling          69,253       58,233    11,020          18.9%
   space (sq. m)
   Total selling
   space added                     -    1,443    -1,443                   -  
   (sq. m)

    

   In Q1 2020, the company did not  open any new discounters. As of 29  April
   2020, total number of discounters is 100 with a total trade area of 69,253
   sq. m.

    

   Key operating indicators for the quarter

                                    Q1 2020                   Q1 2019
           Segment         Net retail         Average   Net           Average
                            revenue   Traffic ticket  retail  Traffic ticket
                                                      revenue
   Discounters               42.6%     29.9%   9.7%    36.0%   25.9%   8.0%
   LFL Discounters           27.2%     15.5%   10.1%   19.5%   12.1%   6.6%
   Discounters w/o leap      40.7%     28.4%   9.6%    36.0%   25.9%   8.0%
   day
   LFL Discounters w/o       25.5%     14.2%   9.9%    19.5%   12.1%   6.6%
   leap day

    

   Key operating indicators by month

         Indicator        January February February w/o leap day March
   Net retail revenue      32.8%   36.8%           31.0%         55.3%
   LFL net retail revenue  18.5%   22.2%           17.0%         38.5%
   Customer traffic        30.4%   31.6%           26.8%         28.1%
   LFL customer traffic    15.9%   16.9%           12.6%         14.1%
   Average ticket          1.8%     3.9%           3.3%          21.2%
   LFL average ticket      2.2%     4.5%           3.9%          21.3%

    

   The discounter DA!  posted stable  and steady  growth in  the first  three
   months of 2020. We continued to improve its value proposition to customers
   by  improving  the  quality  of  goods  and  services  in  stores,   while
   maintaining its position as one of  the most competitive on the market  in
   terms of prices for essential goods.

   In March, in reaction to the coronavirus crisis we increased stock  levels
   and on-shelf availability of goods in high demand. Therefore we were  able
   to attract new  customers to DA!  stores, keep traffic  growth strong  and
   additionally gain from an increased  average ticket, which jumped by  more
   than 20%. Overall LFL sales for  the quarter grew 27.2%, with LFL  traffic
   increasing by 15.5% and the LFL average ticket by 10.1%.

    

   OVERVIEW

   O'KEY Group  S.A.  (LSE: OKEY,  RAEX -  'ruA-') operates  under  two  main
   formats: hypermarkets under the O'KEY brand and discounters under the  DA!
   brand.

   As at  29 April  2020, the  Group operates  178 stores  across Russia  (78
   hypermarkets and 100 discounters). The Group opened its first  hypermarket
   in St. Petersburg in  2002 and has  since demonstrated continuous  growth.
   O'KEY is the  first among Russian  food retailers to  launch and  actively
   develop e-commerce  operations in  St. Petersburg and  Moscow, offering  a
   full range of hypermarket products  for home delivery. The Group  operates
   six e-commerce pick-up points in Moscow and six e-commerce pick-up  points
   in St. Petersburg. The Group operates four distribution centres across the
   Russian Federation -  two  in Moscow  and  two in  St. Petersburg.  As  at
   29 April 2020, the Group employs more than 20,000 people.

   For the full year 2019, revenue totalled RUB 165,086,202 thousand,  EBITDA
   reached RUB  14,061,431  thousand,  and  the net  profit  for  the  period
   amounted to RUB 746,958 thousand.

    

   The O'KEY shareholder structure is as follows: NISEMAX Co Ltd - 44.79%,
   GSU Ltd - 29.52%, free float - 25.69%.

    

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as 'expects' and 'anticipates' and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  which may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

    

   For further information please contact:

    

    4 ir@okmarket.ru

    

    5 okeygroup.lu

    

   ══════════════════════════════════════════════════════════════════════════

    6  1  Figures corrected for the leap day effect (w/o the additional day
   in February)

    7  2  Two O'KEY stores were temporarily closed during the quarter.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:          US6708662019
   Category Code: MSCH
   TIDM:          OKEY
   LEI Code:      213800133YYU23T4L791
   Sequence No.:  61247
   EQS News ID:   1033133


    
   End of Announcement EQS News Service

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