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REG-O'KEY Group S.A. O`KEY GROUP NET RETAIL REVENUE INCREASES BY 11.5%, DA! DISCOUNTERS REVENUE GROWTH ACCELERATES TO 68.5% IN Q2 2022

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   O'KEY Group S.A. (OKEY)
   O`KEY GROUP NET RETAIL REVENUE INCREASES BY 11.5%, DA! DISCOUNTERS REVENUE
   GROWTH ACCELERATES TO 68.5% IN Q2 2022

   28-Jul-2022 / 08:45 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information in accordance with the Market Abuse Regulation (MAR),
   transmitted by EQS Group.
   The issuer is solely responsible for the content of this announcement.

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   Press release
   28 July 2022

               O`KEY GROUP NET RETAIL REVENUE INCREASES BY 11.5%,
         DA! DISCOUNTERS REVENUE GROWTH ACCELERATES TO 68.5% IN Q2 2022

   O`KEY Group S.A. (LSE, MOEX: OKEY,  the “Group” or the “Company”), one  of
   Russia’s leading  food retailers,  has announced  its unaudited  operating
   results for the second quarter (Q2) and the first six months (H1) of 2022.

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

   Q2 2022 operating highlights

     • Group net  retail  revenue 2  1  rose  by  11.5% YoY  to  RUB 49.6 bn,
       driven mainly by discounters’ LFL performance and O’KEY’s online sales
       growth and supported by discounter and hypermarket openings.
     • O`KEY  hypermarkets’   net  retail   revenue  declined   slightly   to
       RUB 35.4 bn in  Q2 2022  vs  RUB 36.0 bn  in  Q2 2021  mainly  due  to
       geopolitical and macroeconomic turmoil that resulted in lower  traffic
       to shopping  malls and  changes  in the  product  mix on  the  shelves
       compared to  the same  period  last year.  However, that  was  largely
       offset  by  the  additional  revenue   of  four  newly  opened   O’KEY
       hypermarkets in April 2022.
     • O’KEY total online sales grew by 42.8% YoY to RUB 1.4 bn and accounted
       for 4.0% of O`KEY’s net retail revenue in Q2 2022.
     • DA! discounters  accelerated their  revenue growth  in Q2  2022,  both
       year-on-year and  quarter-on-quarter,  again  delivering  one  of  the
       fastest paces in the industry thanks to better brand recognition and a
       well-balanced product  mix  based on  private  labels. DA!  showed  an
       impressive 68.5% YoY  net retail revenue  growth to RUB 14.1 bn.  This
       was driven by a 37.1% LFL net retail revenue increase and a 33.7%  YoY
       growth in the chain’s selling space.
     • DA! discounters’ share in the Group’s net retail revenue increased  by
       9.7 pps YoY to 28.5%.
     • The Group expects that the discounters and online business will remain
       the Company’s main growth drivers in the medium term.

   H1 2022 operating highlights

     • Group net retail revenue increased by 10.4% YoY to RUB 96.8 bn.
     • O`KEY hypermarkets’ net  retail revenue  declined by  1.1% YoY to  RUB
       71.3 bn.
     • O’KEY total online sales grew by 53.6%  YoY to RUB 3.0 bn and  reached
       4.3% of O`KEY's net retail revenue.
     • DA! discounters’ net retail revenue rose by 63.2% YoY to  RUB 25.5 bn,
       driven by  a 35.2%  LFL  net retail  revenue  growth and  the  chain’s
       expansion.

   Key events after the reporting date

     • In July 2022, Expert  RA affirmed the credit  rating of ”ruA-“ with  a
       Stable outlook for O`KEY LLC,  the main operating subsidiary of  O`KEY
       Group S.A.  The rating  agency  noted an  improvement in  the  Group’s
       revenue and EBITDA, with the discounters' EBITDA more than doubling in
       the financial year 2021.

   The    full    text    of    the    announcement    is    available     at
    3 https://okeygroup.lu/press-center/press-releases/2022/1807/. 

   Operating review

   Group Net Retail Revenue in Q2 and H1 2022

   Net Retail Revenue, RUB mln  Q2 2022 Q2 2021 YoY, % H1 2022 H1 2021 YoY, %
   (excl. VAT)
   O’KEY Group                   49,562  44,437  11.5%  96,814  87,698  10.4%
   O'KEY hypermarkets            35,414  36,041 (1.7%)  71,300  72,061 (1.1%)
   DA! discounters               14,148   8,396  68.5%  25,514  15,637  63.2%

    

   Group Net Retail Revenue Metrics for Q2 and H1 2022

                             Q2 2022 vs. Q2 2021       H1 2022 vs. H1 2021
   Net Retail Revenue, % Net retail          Average   Net            Average
                          revenue   Traffic  ticket  retail  Traffic  ticket
                                                     revenue
   O’KEY Group                11.5%     5.8%    5.4%   10.4%     4.8%    5.3%
   O'KEY hypermarkets        (1.7%)  (10.7%)   10.0%  (1.1%)  (10.5%)   10.6%
   DA! discounters            68.5%    43.2%   17.5%   63.2%    42.1%   14.9%

    

   Group Like-for-like Net Retail Revenue Performance in Q2 and H1 2022

                              Q2 2022 vs. Q2 2021      H1 2022 vs. H1 2021
   LFL Net Retail Revenue,    Net            Average   Net            Average
   %                        retail  Traffic  ticket  retail  Traffic  ticket
                            revenue                  revenue
   O’KEY Group                 4.0%   (3.0%)    7.2%    4.8%   (2.3%)    7.3%
   O'KEY hypermarkets        (3.8%)  (11.5%)    8.8%  (1.8%)  (10.4%)    9.6%
   DA! discounters            37.1%    15.9%   17.9%   35.2%    16.9%   15.4%

   Note: Q2 2022 LFL metrics are calculated based on 74 O`KEY and 120 DA!
   stores.

    

   The Group’s net retail revenue rose by 11.5% YoY to RUB 49,562 mln, driven
   mainly by DA! discounters and O’KEY online revenue growth and supported by
   both the hypermarket and discounter chains’ expansions.

   Net retail  revenue  of  O`KEY  hypermarkets  decreased  by  1.7%  YoY  to
   RUB 35,414 mln in  Q2 2022. The  decline was  due to  a 3.8%  decrease  in
   O’KEY’s LFL net retail revenue in the quarter, which was largely offset by
   new store openings in April 2022.

   During Q2 2022, we kept  our promotional activity in hypermarkets  limited
   to secure sufficient stock levels, ensure full on-shelf availability,  and
   protect our margins  in a highly  inflationary and turbulent  environment.
   The average ticket growth  was supported by  limited promos and  inflation
   and offset partially by a smaller average basket and changes in the  sales
   mix on the shelves. However, we see that customers are adapting to the new
   product offering and  the environment,  which has already  had a  positive
   impact on our sales dynamics in July.

   In Q2  2022,  shopping  malls  in  Moscow  and  St  Petersburg  and  their
   surroundings saw decline in  customer footfall, both YoY  and QoQ, due  to
   the geopolitical and global  economic headwinds the  market faced. We  see
   that, in  order  to  support  traffic in  shopping  malls,  landlords  are
   actively reshaping their portfolios of tenants attracting new partners and
   brands.

   O’KEY’s total  online  sales,  including our  own  and  external  delivery
   services, rose by  42.8% YoY  to RUB 1,427 mln  in Q2 2022.  The share  of
   total online sales in  O`KEY’s net retail revenue  grew by 1.2 pps YoY  to
   4.0% in Q2 2022  compared to  2.8% in  Q2 2021. In  Q2 2022,  in order  to
   further optimise online order delivery time and costs, the company  opened
   six new pick-up points in its hypermarkets in Moscow and in St Petersburg.
   As of the end of Q2 2022, the company had 19 zones in its hypermarkets  to
   cater for both online order pick-up and home delivery.

   DA! discounters delivered a strong 68.5% YoY growth in net retail revenue,
   which reached RUB 14,148 mln in Q2 2022 on the back of a 37.1% LFL revenue
   growth and a  33.7% YoY  increase in the  chain’s selling  space. The  LFL
   revenue growth was driven by rising brand recognition and customer loyalty
   thanks to  the chain’s  active  expansion, as  well as  its  well-balanced
   offering of products at the best  possible prices with a special focus  on
   own brands. The share of own brands in the discounters’ net retail revenue
   rose by 8.5 pps YoY to 58.7% in Q2 2022.

   The discounters’ share in the Group’s  net retail revenue rose by  9.7 pps
   YoY to 28.5% in Q2 2022. The  Company expects the DA! discounter chain  to
   be one of the key drivers of the Group’s top- and bottom-line growth.

   Group Stores and Selling Space in H1 2022

   Stores and Selling Space        H1 2022 H1 2021    Net change    Change, %
   Number of stores, EoP               243     199               44     22.1%
   O'KEY hypermarkets                   79      77                2      2.6%
   DA! discounters                     164     122               42     34.4%
   Total selling space (sq m), EoP 638,638 602,164           36,474      6.1%
   O'KEY hypermarkets              527,922 519,369            8,553      1.6%
   DA! discounters                 110,716  82,795           27,921     33.7%

    

   In Q1 2022, in the  course of ongoing real  estate portfolio revision  and
   optimisation, the Group closed 3 O`KEYs – two stores in Saratov and one in
   Moscow.

   In Q2  2022, the  Group opened  4  hypermarkets in  the Moscow  Region  to
   replace the  stores it  had  acquired from  X5  Group and  solidify  O`KEY
   presence in Central Russia.

   In H1 2022, the Group also  opened 12 discounters (net of closures)  under
   the DA! brand in Central Russia.

   As of 30 June 2022, the  Group operated 79 O`KEY hypermarkets and  164 DA!
   discounters, with a total selling space of 638,638 sq m.

    

   For further information, please contact: 

    

                                   For media
   For investors
                                    
    
                                   Alla Ivantsova
   Natalya Belyavskaya
                                   Head of Public Relations
   Head of Investor Relations
                                   +7 495 663 6677 ext. 496
   +7 495 663 6677 ext. 266
                                   alla.golovatenko@okmarket.ru
   natalya.belyavskaya@okmarket.ru
                                    5 www.okeygroup.lu
    4 www.okeygroup.lu
                                    

    

    

   ABOUT O`KEY GROUP

   O`KEY Group S.A. (LSE, MOEX: OKEY) is one of the leading grocery retailers
   in Russia, operating  hypermarkets under the  O`KEY brand and  discounters
   under the DA! brand.

   As of  30 June  2022, the  Group  operated 243  stores across  Russia  (79
   hypermarkets and 164 discounters) with the total selling space of  638,638
   square meters. The Company opened its first hypermarket in St.  Petersburg
   in 2002 and has since demonstrated continuous growth. O`KEY was the  first
   Russian food retailer  to launch e-commerce  operations in St.  Petersburg
   and Moscow,  offering  a  full  range of  hypermarket  products  for  home
   delivery. The Group has nine e-commerce  pick-up points in Moscow and  ten
   e-commerce pick-up points in St.  Petersburg. In 2015, the Group  launched
   the first discount chain in Russia under the DA! brand. The Group operates
   five distribution  centres in  Russia –  three in  Moscow and  two in  St.
   Petersburg. The Group employs more than 22,000 people.

   In 2021,  Group’s revenue  amounted  to RUB  187.1 billion,  while  EBITDA
   reached RUB 15.5 billion.

   The O`KEY Group  shareholder structure  is as  follows: NISEMAX  Co Ltd  –
   49.11%. GSU Ltd – 34.14%, free-float and other holders – 16.75%.

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as ‘expects’ and ‘anticipates’ and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  that  may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

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    6  1  Hereinafter, net retail revenue, LFL net retail revenue, and the
   average ticket metrics are provided net of VAT.

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   ISIN:           US6708662019
   Category Code:  IR
   TIDM:           OKEY
   LEI Code:       213800133YYU23T4L791
   OAM Categories: 3.1. Additional regulated information required to be
                   disclosed under the laws of a Member State
   Sequence No.:   177569
   EQS News ID:    1407483


    
   End of Announcement EQS News Service

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