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REG-O'KEY Group S.A. O'KEY GROUP NET RETAIL REVENUE RISES BY 9.3%, DA! DISCOUNTERS DELIVER 57.6% REVENUE GROWTH IN Q1 2022

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   O'KEY Group S.A. (OKEY)
   O'KEY GROUP NET RETAIL REVENUE RISES BY 9.3%, DA! DISCOUNTERS DELIVER
   57.6% REVENUE GROWTH IN Q1 2022

   28-Apr-2022 / 08:45 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
   EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Press release

   28 April 2022

    

                 O'KEY GROUP NET RETAIL REVENUE RISES BY 9.3%,

            DA! DISCOUNTERS DELIVER 57.6% REVENUE GROWTH IN Q1 2022

                                        

   O'KEY Group S.A. (LSE, MOEX: OKEY, the "Group" or the "Company"), one of
   Russia's leading food retailers, has announced its unaudited operating
   results for the first quarter (Q1) of 2022.

    

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

    

   Q1 2022 operating highlights

     • Group net retail revenue  1  increased  by 9.3% YoY to RUB 47.3 bn  in
       Q1 2022, driven by  both hypermarkets and  discounters LFL growth  and
       supported by online sales and the discounter chain expansion.
     • O'KEY hypermarkets'  net  retail  revenue stood  almost  flat  YoY  at
       RUB 35.9 bn in Q1 2022 vs RUB 36.0 bn  in Q1 2021, primarily due to  a
       selling space reduction. In  Q1 2022, in the  course of ongoing  store
       portfolio revision and optimisation, the Group closed two O'KEY stores
       in Saratov and one supermarket in Moscow.
     • DA! discounters continued  to demonstrate  one of  the highest  growth
       rates in the sector and delivered  an impressive 57.6% YoY net  retail
       revenue growth to RUB 11.4 bn in Q1 2022.  This was driven by a  33.0%
       LFL net retail revenue increase and  a 32.3% YoY expansion of  selling
       space.
     • DA! discounters' share in  the Group's revenue rose  by 7.4 pp YoY  to
       24.1% in Q1 2022.
     • Total online sales grew by 64.5% YoY to RUB 1.6 bn and reached 4.5% of
       O'KEY's net retail revenue in Q1 2022.
     • The Group  expects  that  the discounters  and  online  business  will
       continue to spearhead growth in the medium term.

    

    1 Hereinafter, net  retail  revenue,  LFL net  retail  revenue,  and  the
   average ticket metrics are provided net of VAT.

    

   Key events after the reporting date

     • Current geopolitical situation and market volatility, attributable  to
       the global economic environment, currency  and stock markets, as  well
       as substantial currency exchange  fluctuations are presumed to  affect
       companies across all  the sectors  of the economy.  We are  thoroughly
       analysing  the  possible  influence  of  the  evolving   macroeconomic
       conditions and  changes in  the  retail market  on the  O'KEY  Group's
       financial and operational results in mid-term and beyond.

       For years, the Group has been cooperating with local producers: around
       80% of the Company's purchases are  accounted for by products made  by
       Russian producers. This is specifically relevant in terms of  evolving
       the O'KEY's and  DA!'s own  brands. The  Company is  also involved  in
       developing programmes to support  local producers and therefore  takes
       part in regional and national quality initiatives, especially, in  the
       Group's core Northwest and Central regions of Russia.

       Since March 2022, the Group has been redirecting logistics flows where
       necessary to provide uninterrupted supply  and meet the demand of  our
       customers. The Company makes best efforts to optimise logistic  costs,
       provide  effective  inventory  management  and  assure  full  on-shelf
       availability for its hypermarket and discounter chains, and online.

       Despite the current situation, we strive to run our business  smoothly
       offering our  customers  the  best value  proposition  and  impeccable
       service. We  continue to  implement our  strategy and  accomplish  the
       goals. Our  well-balanced  business model  and  established  corporate
       governance system offer a significant hedge against market  volatility
       and enable us to serve the interests of all our stakeholders.
     • In April 2022, the Group opened four new hypermarkets under the  O'KEY
       brand in the  Moscow Region  to replace  stores it  had acquired  from
       X5 Group.

       The   full    text   of    the    announcement   is    available    at
        2 https://okeygroup.lu/press-center/press-releases/2022/1800/.
        
     • In April 2022,  the Company  opened four  new DA!  discounters in  the
       Central Federal District of Russia.

    

   Operating review

    

   Group Net Retail Revenue in Q1 2022
    

   Net Retail Revenue, RUB mln (excl. VAT) Q1 2022 Q1 2021 YoY, %
   O'KEY Group                              47,252  43,232   9.3%
   O'KEY hypermarkets                       35,886  36,019 (0.4%)
   DA! discounters                          11,366   7,214  57.6%

    

   Group Net Retail Revenue Metrics for Q1 2022
    

   Net Retail Revenue, %            Q1 2022 vs Q1 2021
                         Net retail revenue Traffic Average ticket
   O'KEY Group                         9.3%    3.7%           5.4%
   O'KEY hypermarkets                (0.4%) (10.4%)          11.2%
   DA! discounters                    57.6%   40.7%          11.7%

    

   Group LFL Net Retail Revenue Performance in Q1 2022
    

                                            Q1 2022 vs Q1 2021
   LFL Net Retail Revenue, %   LFL net retail   LFL traffic    LFL average
                                  revenue                        ticket
   O'KEY Group                             5.6%      (1.7%)              7.4%
   O'KEY hypermarkets                      0.1%      (9.3%)             10.4%
   DA! discounters                        33.0%       18.2%             12.6%

   Note: Q1 2022 LFL metrics are calculated based on 74 O'KEY and 117 DA!
   stores.

    

   The Group's net  retail revenue grew  by 9.3% YoY  to RUB 47,252 mln,  led
   mainly by a  5.6% LFL  revenue growth  and supported  by the  discounters'
   expansion, as  well  as  strong  performance of  the  online  business  in
   Q1 2022.

   Net retail revenue of O'KEY hypermarkets declined slightly by 0.4% YoY  to
   RUB 35,886 mln in Q1 2022. That was mainly due to a closure of three O'KEY
   stores in Q1 2022.

   O'KEY hypermarkets LFL net retail revenue stood almost flat showing a 0.1%
   YoY growth.

   During January and February 2022, we saw relatively soft customer  traffic
   in shopping malls on the  back of pandemic-related restrictions. In  March
   2022, in  view  of  unstable geopolitical  and  economic  environment,  we
   substantially limited  promotional  activity  in  hypermarkets  to  secure
   sufficient stock levels and ensure full on-shelf availability. The average
   ticket growth was supported by number  of items bought and less promos  in
   O'KEY in March. However,  that was offset partially  by the sales mix,  as
   customers tended to stock-pile primarily basic goods like sugar,  cereals,
   canned and non-food products. 

   Total online sales,  including our own  delivery and third-party  delivery
   services, increased by 64.5% YoY to RUB 1,619 mln in Q1 2022. The share of
   total online sales in  O'KEY's net retail revenue  grew by 1.8 pp YoY  and
   reach 4.5% in Q1 2022 compared to 2.7% in Q1 2021.

   DA! discounters delivered a  57.6% YoY increase in  net retail revenue  to
   RUB 11,366 mln in Q1 2022,  driven by  a 33.0%  LFL revenue  growth and  a
   32.3% YoY  selling space  expansion. The  LFL revenue  growth was  led  by
   stronger brand recognition and loyalty among the customers, and  supported
   by the removal of pandemic-related restrictions, as well as peak demand in
   March, especially, for dry, canned food, and non-food products.

   The discounters'  share in  the Group's  revenue rose  by 7.4 pp  YoY  and
   reached 24.1% in Q1 2022. The Company expects DA! to remain one of the key
   growth drivers for the Group's top- and bottom-line.

    

   Group Stores and Selling Space in Q1 2022
    

   Stores and Selling Space        Q1 2022 Q1 2021 Net change Change, %
   Number of stores, EoP               232     195         37     19.0%
   O'KEY hypermarkets                   75      77        (2)    (2.6%)
   DA! discounters                     157     118         39     33.1%
   Total selling space (sq m), EoP 620,699 599,536     21,163      3.5%
   O'KEY hypermarkets              514,625 519,369    (4,744)    (0.9%)
   DA! discounters                 106,074  80,167     25,907     32.3%

    

   In Q1 2022, in the  course of ongoing real  estate portfolio revision  and
   optimisation, the Group closed three O'KEY stores - two in Saratov and one
   supermarket in  Moscow.  The  Group opened  five new  DA!  discounters  in
   Q1 2022.

   As of 31 March 2022, the Group operated 75 O'KEY hypermarkets and  157 DA!
   discounters, with a total selling space of 620,699 sq m.

   In April 2022, the Group launched  four hypermarkets in the Moscow  Region
   replacing the stores it  had acquired from X5  Group and solidified  O'KEY
   presence in  Central Russia.  The expansion  in Russia's  Central  Federal
   District brought the number of O'KEY  stores there to 24, of which 17  are
   located in  Moscow and  the Moscow  Region. The  Group operates  26  O'KEY
   hypermarkets in North-West Region,  including 24 stores in  St-Petersburg.
   Another 11 O'KEY hypermarkets are located  in South Russia, and 18  stores
   operate in Eastern Russia.

   In April 2022, The Group also  opened four new DA! discounters in  Central
   Russia.

    

    

   For further information, please contact: 

    

                                      For media
   For investors
                                       
    
                                      Alla Golovatenko
   Natalya Belyavskaya
                                      Public Relations Manager
   Head of Investor Relations
                                      +7 495 663 6677 ext. 496
   +7 495 663 6677 ext. 266
                                       5 alla.golovatenko@okmarket.ru
    3 Natalya.Belyavskaya@okmarket.ru
                                       6 www.okeygroup.lu
    4 www.okeygroup.lu
                                       

    

   ABOUT O'KEY GROUP

    

   O'KEY Group S.A. (LSE, MOEX: OKEY) is one of the leading grocery retailers
   in Russia, operating  hypermarkets under the  O'KEY brand and  discounters
   under the DA! brand.

   As of  31 March  2022, the  Group operated  232 stores  across Russia  (75
   hypermarkets and 157 discounters) with the total selling space of  620,699
   square meters. The Company opened its first hypermarket in St.  Petersburg
   in 2002 and has since demonstrated continuous growth. O'KEY was the  first
   Russian food retailer  to launch e-commerce  operations in St.  Petersburg
   and Moscow,  offering  a  full  range of  hypermarket  products  for  home
   delivery. The Group has seven e-commerce pick-up points in Moscow and  six
   e-commerce pick-up points in St.  Petersburg. In 2015, the Group  launched
   the first discount chain in Russia under the DA! brand. The Group operates
   five distribution  centres in  Russia -  three in  Moscow and  two in  St.
   Petersburg. The Group employs more than 20,000 people.

   In 2021,  Group's revenue  amounted  to RUB  187.1 billion,  while  EBITDA
   reached RUB 15.5 billion.

   The O'KEY Group  shareholder structure  is as  follows: NISEMAX  Co Ltd  -
   43.20%, GSU Ltd - 30.03%, free-float and other holders - 26.77%.

    

   DISCLAIMER

    

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as 'expects' and 'anticipates' and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  that  may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:           US6708662019
   Category Code:  QRF
   TIDM:           OKEY
   LEI Code:       213800133YYU23T4L791
   OAM Categories: 3.1. Additional regulated information required to be
                   disclosed under the laws of a Member State
   Sequence No.:   158110
   EQS News ID:    1337547


    
   End of Announcement EQS News Service

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References

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   3. mailto:Natalya.Belyavskaya@okmarket.ru
   4. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1337547&site_id=reuters9&application_name=news
   5. mailto:alla.golovatenko@okmarket.ru
   6. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1337547&site_id=reuters9&application_name=news


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