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REG-O'KEY Group S.A. O'KEY GROUP REPORTS 6.1% REVENUE GROWTH IN Q2 2021

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   O'KEY Group S.A. (OKEY)
   O'KEY GROUP REPORTS 6.1% REVENUE GROWTH IN Q2 2021

   29-Jul-2021 / 08:45 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
   EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Press release
   29 July 2021
    

               O'KEY GROUP REPORTS 6.1% REVENUE GROWTH IN Q2 2021

    

   O'KEY Group S.A. (LSE, MOEX: OKEY,  the "Group" or the "Company"), one  of
   Russia's leading  food retailers,  has announced  its unaudited  operating
   results for the second quarter (Q2) and the first six months (H1) of 2021.

   All materials published by the Group are available at  1 www.okeygroup.lu.

    

   Q2 2021 operating highlights

     • Group net retail revenue 2  1  grew by 6.1% YoY to RUB 44,437 mln.
     • The Group  like-for-like (LFL) net  retail revenue  grew by  1.2% YoY,
       with  both  hypermarkets  and  discounters  delivering  positive   LFL
       performance.
     • DA!  discounters'  net  retail  revenue  expanded  by  21.4%  YoY   to
       RUB 8,396 mln, driven by a  6.8% LFL net retail  revenue growth and  a
       19.5% YoY selling space increase.
     • DA! discounters' share in the Group's  revenue rose by 2.4 pps YoY  to
       18.9%.
     • O'KEY hypermarkets' net  retail revenue  added 3.1% YoY  to reach  RUB
       36,041 mln.

    

   H1 2021 operating highlights

     • Group net retail revenue increased by 4.0% YoY to RUB 87,698 mln.
     • DA!  discounters'   net  retail   revenue  grew   by  23.9%   YoY   to
       RUB 15,637 mln, driven by a 10.2% LFL net retail revenue growth and  a
       selling space expansion.
     • O'KEY hypermarkets' net retail revenue grew by 0.5% YoY to RUB  72,061
       mln.
     • Total online sales grew  by 62.6% YoY to  RUB 1,982 mln and  accounted
       for 2.8% of O'KEY's revenue.

    

   Key events in Q2 2021 and after the reporting date

     • In June 2021,  O'KEY Group acquired  a Karusel  hypermarket in  Moscow
       from X5 Group. The new hypermarket became the 14th O'KEY store in  the
       Moscow metropolitan  area. The  Company has  further strengthened  its
       position in this strategic market and brought its selling space in the
       Central region to over 115,000 sq m. In  Q4 2021, O'KEY plans to  open
       here a hypermarket designed in line with the new store concept.

   The    full    text    of    the    announcement    is    available     at
    3 https://okeygroup.lu/press-center/press-releases/2021/1760/.

     • In July 2021, Expert  RA affirmed the credit  rating of 'ruA-' with  a
       Stable outlook for O'KEY LLC,  the main operating subsidiary of  O'KEY
       Group S.A. The  agency noted  the growth  in the  Group's revenue  and
       EBITDA in the  financial year  2020, combined with  a solid  financial
       position and a high diversification of the debt portfolio.

    

   Armin Burger, Chief Executive Officer at O'KEY Group, commented:

   "We are very pleased with a 6.1% revenue growth the Group delivered thanks
   to both hypermarkets' and discounters' strong performance in Q2 2021.

   "DA! discounters  showed an  impressive increase  of 21.4%  in net  retail
   revenue, with a like-for-like growth of 6.8% in Q2 2021. It is  noteworthy
   that the discounters  delivered these results  on top of  their 50.8%  YoY
   revenue growth  and  34.7% LFL  performance  in the  comparable  Q2  2020.
   Starting from its launch in 2015,  DA! remains one of the fastest  growing
   grocery chains in terms of revenue. Today, DA! is the only food discounter
   in Russia that successfully  operates a business model  based on a  unique
   private label portfolio. The share of  DA! in the Group's revenue  reached
   almost 19% in Q2 2021. Keeping  focus on the efficiency and  profitability
   of our discounter business, we plan to bring the number of new openings at
   DA! up to 35-40  annually, starting this year.  We see discounters as  the
   main driver of the Group's revenue and profitability growth in the  medium
   term. 

   "O'KEY hypermarkets demonstrated a 3.1% YoY  revenue growth in Q2 2021,  a
   solid result,  especially given  the  high comparables  from Q2  2020.  We
   continue to improve  customer service,  develop the product  range with  a
   focus on fresh categories  and private labels, and  streamline the use  of
   selling space.  We  keep  redesigning our  hypermarkets  in  key  regions,
   including the newly acquired  store in Moscow we  will relaunch under  the
   new concept by the end of 2021.

   "As a pioneer  in e-grocery,  we continuously invest  in our  omni-channel
   shopping model. In Q2 2021, the Group's online sales rose by 62.6% YoY  to
   account for 2.8% of O'KEY's revenue.

   "We also confirm our previously  announced guidance for 2021, expecting  a
   low-single-digit LFL growth at O'KEY  hypermarkets and a double-digit  LFL
   growth at DA! discounters."

    

   Operating review

   Group Net Retail Revenue in Q2 and H1 2021

   Net Retail Revenue, RUB mln  Q2 2021 Q2 2020 YoY, % H1 2021 H1 2020 YoY, %
   (excl. VAT)
   O'KEY Group                   44,437  41,891   6.1%  87,698  84,335   4.0%
   O'KEY hypermarkets            36,041  34,973   3.1%  72,061  71,718   0.5%
   DA! discounters                8,396   6,918  21.4%  15,637  12,617  23.9%

    

    

   Group Like-for-like Net Retail Revenue Performance in Q2 and H1 2021

                              Q2 2021 vs. Q2 2020       H1 2021 vs. H1 2020
   LFL Net Retail         Net retail         Average    Net           Average
   Revenue, %              revenue   Traffic  ticket  retail  Traffic ticket
                                                      revenue
   O'KEY Group                  1.2%   19.4%  (15.2%)    0.5%    1.9%  (1.4%)
   O'KEY hypermarkets           0.1%   19.1%  (15.9%)  (1.2%)  (0.2%)  (1.1%)
   DA! discounters              6.8%   20.1%  (11.1%)   10.2%    8.0%    2.0%

   Note: Q2 2021 LFL metrics calculated based on 74 O'KEY and 99 DA! stores.

    

   Group Net Retail Revenue Monthly Metrics for Q2 2021

                       April     May     June   Q2 2021  H1 2021
   Net retail revenue, % YoY
   O'KEY Group            9.7%     4.2%    4.5%     6.1%    4.0%
   O'KEY hypermarkets     7.6%     1.1%    0.6%     3.1%    0.5%
   DA! discounters       20.2%    19.6%   24.4%    21.4%   23.9%
   Customer traffic, % YoY
   O'KEY Group           41.3%    27.8%   15.4%    27.3%    6.9%
   O'KEY hypermarkets    37.6%    23.0%   10.5%    22.9%    1.5%
   DA! discounters       50.8%    40.4%   27.6%    38.7%   22.9%
   Average ticket, % YoY
   O'KEY Group         (22.4%)  (18.5%)  (9.5%)  (16.7%)  (2.7%)
   O'KEY hypermarkets  (21.8%)  (17.8%)  (9.0%)  (16.1%)  (1.0%)
   DA! discounters     (20.3%)  (14.8%)  (2.5%)  (12.5%)    0.8%

    

   The Group's net retail revenue increased by 6.1% YoY to RUB 44,437 mln  in
   Q2 2021 and by 4.0% YoY to RUB 87,698 mln in H1 2021.

   Net retail revenue at  O'KEY hypermarkets grew by  3.1% YoY to RUB  36,041
   mln in Q2 2021 and by 0.5% YoY to RUB 72,061 mln in H1 2021.

   O'KEY's LFL revenue  increased by 0.1%  YoY in  Q2 2021 on  top of  strong
   comparables from April and  May 2020, when  customers tended to  stockpile
   during the pandemic-related lockdown.

   In H1 2021, the Group  continued transforming its hypermarket business  to
   improve customer service and shopping  experience. O'KEY focuses on  fresh
   and ultra-fresh products,  ready-to-eat dishes, bakery  and own brands  as
   key differentiation points and competitive advantages. The share of fruits
   & vegetables,  fresh  and  ultra-fresh  categories  in  the  hypermarkets'
   revenue was 52.0% in Q2 2021.

   The Group constantly works to optimise its private label portfolio to  win
   additional customer loyalty  and improve profitability  in each  category.
   Own brands accounted for 7.7% of O'KEY's and 50.2% of the discounters' net
   retail revenue in Q2 2021.

   DA! discounters delivered a 21.4% YoY growth in net retail revenue to  RUB
   8,396 mln in Q2  2021, and a  23.9% YoY increase to  RUB 15,637 mln in  H1
   2021. The discounters showed a 10.2% YoY LFL revenue growth in H1 2021  (a
   6.8% YoY LFL  growth in  Q2 2021), and  increased their  selling space  by
   19.5% YoY in H1 2021. DA!  discounters' share in the Group's revenue  rose
   by 2.4 pps YoY to 18.9% in Q2 2021.

   The Group develops its own e-commerce platform, focusing on the key cities
   of Moscow and  St.-Petersburg and  covers the  rest of  its footprint  via
   partnerships with delivery operators. In H1 2021, the Group's online sales
   rose by  62.6%  YoY to  RUB  1,982 mln,  accounting  for 2.8%  of  O'KEY's
   revenue.

    

   Group Stores and Selling Space in Q2 2021

   Stores and Selling     Q2 2021 Q2 2020    Net change        Change (%)
   Space
   Number of stores, EoP      199     177                22             12.4%
   O'KEY hypermarkets          77      77                 -                 -
   DA! Discounters            122     100                22             22.0%
   Total selling space    602,164 595,394             6,770              1.1%
   (sq m), EoP
   O'KEY hypermarkets     519,369 526,081           (6,712)            (1.3%)
   DA! Discounters         82,795  69,313            13,482             19.5%

   The Company operated 77 O'KEY stores with a total selling space of 519,369
   sq m as of 30 June 2021. In Q2 2021, the Company acquired a hypermarket in
   Moscow to relaunch it under the new concept in Q4 2021.

   The Group opened  four discounters in  Q2 2021  and, as of  30 June  2021,
   operated 122 DA! stores  with a total  selling space of  82,795 sq m.  The
   Group plans to open from 35 to 40 DA! stores in 2021.

    

    

   For further information please contact: 

    

   For investors                      For media

                                       

   Natalya Belyavskaya                Alla Golovatenko

   Head of Investor Relations         Head of Public Relations

   +7 495 663 6677 ext. 266           +7 495 663 6677 ext. 496

    4 Natalya.Belyavskaya@okmarket.ru  6 alla.golovatenko@okmarket.ru

    5 www.okeygroup.lu                 7 www.okeygroup.lu

    

    

   ABOUT O'KEY GROUP

   As of  June 30,  2021, the  Group operated  199 stores  across Russia  (77
   hypermarkets and  122 discounters)  with total  selling space  of  602,164
   square meters. The company opened its first hypermarket in St.  Petersburg
   in 2002 and has since demonstrated continuous growth. O'KEY was the  first
   Russian food retailer  to launch e-commerce  operations in St.  Petersburg
   and Moscow,  offering  a  full  range of  hypermarket  products  for  home
   delivery. The Group has  six e-commerce pick-up points  in Moscow and  six
   e-commerce pick-up points in St.  Petersburg. In 2015, the Group  launched
   the first discount chain in Russia under the DA! brand. The Group operates
   five distribution  centres in  Russia -  three in  Moscow and  two in  St.
   Petersburg. The Group employs more  than 20,000 people.  In 2020,  Group's
   revenue amounted  to RUB  174.3  billion, while  EBITDA reached  RUB  14.8
   billion. The O'KEY shareholder structure is  as follows: NISEMAX Co Ltd  -
   44.84%, GSU Ltd - 29.53%, free float - 25.63%.

    

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as 'expects' and 'anticipates' and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  which may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

   ══════════════════════════════════════════════════════════════════════════

    8  1  Hereinafter, net retail revenue, LFL net retail revenue, and the
   average ticket metrics are provided net of VAT.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:           US6708662019
   Category Code:  IR
   TIDM:           OKEY
   LEI Code:       213800133YYU23T4L791
   OAM Categories: 1.2. Half yearly financial reports and audit
                   reports/limited reviews
   Sequence No.:   118692
   EQS News ID:    1222498


    
   End of Announcement EQS News Service

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References

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