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REG-O'KEY Group S.A. O`KEY GROUP REPORTS 8.1% NET RETAIL REVENUE GROWTH, DA! DISCOUNTERS REVENUE UP 53.2% IN 2022

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   O'KEY Group S.A. (OKEY)
   O`KEY GROUP REPORTS 8.1% NET RETAIL REVENUE GROWTH, DA! DISCOUNTERS
   REVENUE UP 53.2% IN 2022

   31-Jan-2023 / 07:45 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information in accordance with the Market Abuse Regulation (MAR),
   transmitted by EquityStory RS.
   The issuer is solely responsible for the content of this announcement.

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   Press release
   31 January 2023
    

              O`KEY GROUP REPORTS 8.1% NET RETAIL REVENUE GROWTH,

                    DA! DISCOUNTERS REVENUE UP 53.2% IN 2022

    

   O`KEY Group S.A. (LSE, MOEX: OKEY,  the “Group” or the “Company”), one  of
   Russia’s leading  food retailers,  has announced  its unaudited  operating
   results for the fourth quarter (Q4) and the twelve months (12M) of 2022.

    

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

    

   12M 2022 operating highlights

     • Group net retail  revenue 1  increased  by 8.1%  YoY to  RUB 200.2 bn,
       driven  by   new   store   openings,   strong   LFL   performance   of
       DA! discounters and O`KEY’s online sales growth.
     • O`KEY hypermarkets’ net retail  revenue decreased by  2.3% YoY to  RUB
       146.9 bn, due to a LFL revenue decline, which was partially offset  by
       revenue from new O`KEY stores.
     • O`KEY  total  online  sales  rose  by   32.6%  YoY  to  RUB  6.2   bn,
       representing 4.2% of O`KEY's net retail revenue.
     • DA!  discounters’  net   retail  revenue  surged   by  53.2%  YoY   to
       RUB 53.3 bn, boosted by a  26.8% increase in LFL  revenue and a  26.7%
       expansion in selling space.
     • DA! discounters’  share in  the  Group’s net  retail revenue  grew  by
       7.8 pps YoY to 26.6%. In  the medium term, the  Group expects up to  a
       half of its revenue to come from discounters.
     • In 12M 2022, the  Group  opened four  new  O`KEY hypermarkets  in  the
       Moscow Region  and completed  a full  renovation of  a hypermarket  in
       Sochi. By the end  of 2022, the Company  operated 79 hypermarkets,  of
       which nine had been refurbished in line with the modern concept.
     • The Group opened 43 DA! stores, bringing the  total to 194 by the  end
       of 2022.

    1  Here and throughout  this report, net retail  revenue, LFL net  retail
   revenue, and online revenue metrics are provided net of VAT.

    

   Q4 2022 operating highlights

     • Group net retail revenue grew by 2.9% YoY to RUB 55.6 bn.
     • O`KEY  hypermarkets’  net   retail  revenue  decreased   by  5.3%   to
       RUB 41.2 bn in  Q4 2022  amid softer  consumer  demand,  macroeconomic
       slowdown due to continuing geopolitical and macroeconomic turbulences.
     • The YoY  revenue  dynamics  in  Q4  2022  was  also  affected  by  the
       relatively high  base  of Q4  2021,  which  saw a  boost  in  customer
       footfall and  average basket  size  across the  two chains  after  the
       COVID-related restrictions had been eased.
     • DA!  discounters'  net  retail  revenue  increased  by  37.0%  YoY  to
       RUB 14.4 bn, supported by a  14.5% LFL net  retail revenue growth  and
       the chain’s expansion.

    

   Operating review

   Group Net Retail Revenue in Q4 and 12M 2022

   Net Retail Revenue, RUB    Q4 2022 Q4 2021 YoY, % 12M 2022 12M 2021 YoY, %
   mln (excl. VAT)
   O`KEY Group                 55,589  54,024   2.9%  200,201  185,172   8.1%
   O`KEY hypermarkets          41,235  43,545 (5.3%)  146,904  150,383 (2.3%)
   DA! discounters             14,355  10,479  37.0%   53,297   34,789  53.2%

    

   Group Net Retail Revenue Metrics for Q4 and 12M 2022

                         Q4 2022 vs. Q4 2021         12M 2022 vs. 12M 2021
   Net Retail       Net retail          Average      Net             Average
   Revenue, %        revenue   Traffic   ticket    retail   Traffic  ticket
                                                   revenue
   O`KEY Group            2.9%    5.4%     (2.4%)      8.1%    5.3%      2.7%
   O`KEY                (5.3%)  (5.0%)     (0.3%)    (2.3%)  (8.5%)      6.8%
   hypermarkets
   DA! discounters       37.0%   25.9%       8.8%     53.2%   36.0%     12.7%

    

   Group Like-for-like Net Retail Revenue Performance in Q4 and 12M 2022

                              Q4 2022 vs. Q4 2021      12M 2022 vs. 12M 2021
   LFL Net Retail Revenue, Net retail         Average   Net           Average
   %                        revenue   Traffic ticket  retail  Traffic ticket
                                                      revenue
   O`KEY Group                 (2.8%)  (2.3%)  (0.5%)    2.1%  (2.5%)    4.6%
   O`KEY hypermarkets          (6.9%)  (5.9%)  (1.1%)  (3.6%)  (9.0%)    5.9%
   DA! discounters              14.5%    4.8%    9.3%   26.8%   12.0%   13.2%

   Note: 12M 2022 LFL metrics are calculated based on 75 O`KEY and 141 DA!
   stores.

    

   In 12M  2022,  the  Group’s  net  retail  revenue  rose  by  8.1%  YoY  to
   RUB 200,201 mln, led  by  the expansion  of  the two  chains  and  growing
   DA! discounters' LFL revenue and O`KEY's online revenue. 

   Net  retail  revenue  of  O`KEY  hypermarkets  declined  by  2.3%  YoY  to
   RUB 146,904 mln in 12M 2022,  due to a  3.6% decrease in  O`KEY’s LFL  net
   retail revenue amid continuing  economic slowdown, softer consumer  demand
   and the  temporary absence  of  our premium  customers. Due  to  inflation
   customers became more price sensitive, with the increased demand for goods
   in a lower price segment and O’KEY private labels. 

   In 2022, O`KEY continued to modernise its hypermarkets to keep up with the
   latest global retail trends. In April, the Group relaunched under the  new
   concept the four hypermarkets in the  Moscow Region  it had acquired  from
   X5 Group to strengthen O`KEY presence in Central Russia. In August,  O`KEY
   completed renovation of its hypermarket in Sochi.

   O`KEY’s total online sales rose by 32.6% YoY to RUB 6,188 mln in 12M 2022.
   The share of  total online  sales in O`KEY’s  net retail  revenue grew  by
   1.1 pps YoY to 4.2% in 12M 2022.

   In 12M 2022, DA! discounters’ net retail revenue increased by 53.2% YoY to
   RUB 53,297 mln, boosted by  a 26.8%  LFL revenue  growth and  a 26.7%  YoY
   increase in  selling  space. The  growth  in  LFL revenue  was  driven  by
   improvements in customer  traffic and average  ticket as a  result of  the
   Company's efforts  to raise  brand awareness  and offer  a wide  range  of
   quality products at the  best prices while maintaining  a strong focus  on
   private labels. The share of these products in the discounters’ net retail
   revenue amounted to approximately 50% in 12M 2022.

   The discounters’ share in the Group’s  net retail revenue rose by  7.8 pps
   YoY to 26.6% in 12M 2022.  The Company expects the  DA! chain to remain  a
   key driver of the Group’s top-  and bottom-line growth and to generate  as
   much as a half of the Group’s revenue in the medium term.

    

   Group Stores and Selling Space in 12M 2022

   Stores and Selling Space      12M 2022 12M 2021    Net change    Change, %
   Number of stores, EoP              273      230               43     18.7%
   O`KEY hypermarkets                  79       78                1      1.3%
   DA! discounters                    194      152               42     27.6%
   Total selling space (sq m),    656,224  625,572           30,652      4.9%
   EoP
   O`KEY hypermarkets             525,829  522,650            3,179      0.6%
   DA! discounters                130,395  102,922           27,473     26.7%

    

   In 12M 2022, in course of  an ongoing real estate portfolio  optimisation,
   the Group  closed  three O`KEY  stores  and opened  four  hypermarkets  in
   Central Russia. Also, as  part of optimization, the  selling space of  the
   renovated hypermarket in Sochi was reduced by 2,093 sq m to 4,607 sq m.

   In 12M 2022, the Group opened 42 discounters (net of 1 closure) under  the
   DA! brand.

   As of  31 December  2022, the  Group  operated 79 O`KEY  hypermarkets  and
   194 DA! discounters with a total selling space of 656,224 sq m.

    

   For more information, please contact:

    

   Natalya Belyavskaya

   Head of Investor Relations

   +7 495 663 6677 ext. 266         

   natalya.belyavskaya@okmarket.ru

    2 www.okeygroup.lu

    

    

   ABOUT O`KEY GROUP

   O`KEY Group S.A. (LSE, MOEX: OKEY) is one of the leading grocery retailers
   in Russia, operating  hypermarkets under the  O`KEY brand and  discounters
   under the DA! brand.

   As of 31 December  2022, the Group operated  273 stores across Russia  (79
   hypermarkets and 194 discounters) with the total selling space of  656,224
   square meters. The Company opened its first hypermarket in St.  Petersburg
   in 2002 and has since demonstrated continuous growth. O`KEY was the  first
   Russian food retailer  to launch e-commerce  operations in St.  Petersburg
   and Moscow,  offering  a  full  range of  hypermarket  products  for  home
   delivery. The  Group has  nine  e-commerce pick-up  points in  Moscow  and
   seventeen e-commerce pick-up points in St. Petersburg. In 2015, the  Group
   launched the first discount chain in Russia under the DA! brand. The Group
   operates five distribution centres in Russia – three in Moscow and two  in
   St. Petersburg. The Group employs more than 22,000 people.

   In 2021,  the  Group’s revenue  amounted  to RUB  187.1 bn,  while  EBITDA
   reached RUB 15.5 bn.

   The O`KEY Group  shareholder structure  is as  follows: NISEMAX  Co Ltd  –
   49.11%. GSU Ltd – 34.14%, free-float and other holders – 16.75%.
    

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as “expects” and “anticipates” and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  that  may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

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   ISIN:           US6708662019
   Category Code:  ACS
   TIDM:           OKEY
   LEI Code:       213800133YYU23T4L791
   OAM Categories: 1.1. Annual financial and audit reports
   Sequence No.:   219441
   News ID:        1547073


    
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