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REG-O'KEY Group S.A. O`KEY GROUP REPORTS 3.1% NET RETAIL REVENUE GROWTH, DA! DISCOUNTERS DELIVER 25.1% REVENUE GROWTH IN Q1 2023

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   O'KEY Group S.A. (OKEY)
   O`KEY GROUP REPORTS 3.1% NET RETAIL REVENUE GROWTH, DA! DISCOUNTERS
   DELIVER 25.1% REVENUE GROWTH IN Q1 2023

   16-May-2023 / 08:00 CET/CEST

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   Press release

   16 May 2023
    

   O`KEY GROUP REPORTS 3.1% NET RETAIL REVENUE GROWTH,

   DA! DISCOUNTERS DELIVER 25.1% REVENUE GROWTH IN Q1 2023

    

   O`KEY Group S.A. (AIX, LSE, MOEX: OKEY, the “Group” or the “Company”), one
   of Russia’s leading food retailers, has announced its unaudited  operating
   results for the first quarter (Q1) of 2023.

    

   All materials  published by  the Group  are available  on our  website  at
    1 www.okeygroup.lu.

    

   Q1 2023 operating highlights

    

     • Group net retail revenue 2  1  increased by 3.1% YoY to RUB 48.7 bn in
       Q1 2023, led by revenue growth at discounters and O’KEY online sales.
     • O`KEY hypermarkets’  net  retail  revenue decreased  by  3.8%  YoY  to
       RUB 34.5 bn in Q1 2023 vs RUB 35.9 bn in Q1 2022 on the back of a 5.9%
       YoY LFL  revenue decrease.  The decline  resulted mainly  from a  high
       comparable  base  in  February-March 2022,  added  by  a  year-on-year
       inflation slow down in Q1 2023.
     • Total online sales grew by 19.1% YoY to RUB 1.9 bn and reached 5.6% of
       O`KEY’s net retail revenue in Q1 2023.
     • DA! discounters’  showed net  retail revenue  growth of  25.1% YoY  to
       RUB 14.2 bn in Q1 2023. This  was led by both  LFL net retail  revenue
       increase and the chain’s expansion. DA!  LFL revenue grew by 8.1%  YoY
       in Q1 2023 (on the top of 33.0% LFL growth in Q1 2022).
     • DA! discounters’ share in the Group’s  revenue rose by 5.1 pps YoY  to
       29.2% in Q1 2023.

    

   Key events after the reporting date

    

     • In April  2023, the Group  opened a new  hypermarket under  the  O’KEY
       brand in St Petersburg.

   Read              more              about              it               at
    3 https://www.okeygroup.lu/press-center/press-releases/2023/1849/.

     • In April  2023, the  Company  also opened  6  new DA!  discounters  in
       Russia’s Central Federal District.

    

   Operating review

    

   Group Net Retail Revenue in Q1 2023

    

   Net Retail Revenue, RUB mln (excl. VAT) Q1 2023 Q1 2022 YoY, %
   O’KEY Group                              48,725  47,252   3.1%
   O'KEY hypermarkets                       34,506  35,886 (3.8%)
   DA! discounters                          14,219  11,366  25.1%

    

   Group Net Retail Revenue Metrics for Q1 2023

    

   Net Retail Revenue, %            Q1 2023 vs Q1 2022
                         Net retail revenue Traffic Average ticket
   O’KEY Group                         3.1%    4.9%         (1.7%)
   O'KEY hypermarkets                (3.8%)  (3.1%)         (0.8%)
   DA! discounters                    25.1%   18.2%           5.8%

    

   Group LFL Net Retail Revenue Performance in Q1 2023

    

                                            Q1 2023 vs Q1 2022
   LFL Net Retail Revenue, %   LFL net retail   LFL traffic    LFL average
                                  revenue                        ticket
   O’KEY Group                           (2.6%)      (2.2%)            (0.4%)
   O'KEY hypermarkets                    (5.9%)      (4.9%)            (1.1%)
   DA! discounters                         8.1%        2.3%              5.7%

   Note: Q1 2023 LFL metrics are calculated based on 75 O`KEY and 151 DA!
   stores.

    

   The Group’s net  retail revenue grew  by 3.1% YoY  to RUB 48,725 mln,  led
   mainly by discounters’ LFL growth and expansion, supported by an  increase
   in O’KEY’s online sales in Q1 2023.

    

   Net  retail  revenue  of  O`KEY  hypermarkets  declined  by  3.8%  YoY  to
   RUB 34,506 mln in Q1 2023. The decline was attributable to a 5.9% decrease
   in O’KEY LFL net retail  revenue mainly on the  back of a high  comparable
   base in Q1 2022 when customers were stock-piling some essential goods  and
   non-food products. In addition,  food inflation in  Russia slowed down  in
   Q1 2023 from high  base in 2022.  Thus, according to  the Russian  Federal
   State Statistics Service, food inflation  in March 2023 decreased to  3.5%
   compared to 18.0% in March 2022.

    

   As consumers  have  become more  price  sensitive, increasing  demand  for
   cheaper products  and  private  labels, O’KEY  continued  to  develop  its
   product range and enhance its own  branded products. The share of  private
   labels in O’KEY revenue increased to 7.5% in Q1 2023 from 7.0% in Q1 2022.
   O’KEY also  continuously works  on the  ‘fresh’ proposition  to offer  our
   customers the variety of high-quality  products at affordable prices.  The
   assortment of  ‘fresh’, including  fish, meat,  poultry, dairy,  pastries,
   ready-to eat  meals, fruit  and vegetables  amounted to  c.6,000 SKUs  and
   their share in O’KEY revenue accounted for 51.6% in Q1 2023.

    

   O’KEY total  online  sales increased  by  19.1% YoY  to  RUB 1,927 mln  in
   Q1 2023. The share  of total online  sales in O`KEY’s  net retail  revenue
   grew by 1.1 pps YoY and reached 5.6% in Q1 2023.

    

   O’KEY continues to optimise  and modernise its  store portfolio. In  April
   2023, the Group opened a new hypermarket with 5,215 sq m of selling  space
   in St Petersburg. The store is based  on a renewed concept that the  Group
   has been implementing since 2020 to upgrade existing and new hypermarkets.

    

   DA! discounters delivered a  25.1% YoY increase in  net retail revenue  to
   RUB 14,219 mln in Q1 2023, driven by a 8.1% LFL revenue growth, as well as
   the chain’s expansion. The LFL revenue growth was led by both traffic  and
   average ticket, offset partially by  an effect of high comparable  revenue
   in Q1 2022.  During the  Q1 2023,  DA! further  improved its  own  brands’
   recepies and packaging, developed its fresh offer and focused on the Every
   Day Low Price approach, keeping products accessible to all customers.  The
   share of goods under own brands  reached 51% in the discounters’  revenue,
   while the share of fresh products amounted to 63% in Q1 2023.

    

   The discounters’ share  in the  Group’s revenue  rose by  5.1 pps YoY  and
   reached 29.2% in Q1 2023. The Company expects discounter segment to remain
   one of the key growth drivers for the Group.

    

   Group Stores and Selling Space in Q1 2023

    

   Stores and Selling Space        Q1 2023 Q1 2022 Net change Change, %
   Number of stores, EoP               276     232         44     19.0%
   O'KEY hypermarkets                   78      75          3      4.0%
   DA! discounters                     198     157         41     26.1%
   Total selling space (sq m), EoP 651,659 619,068     32,591      5.3%
   O'KEY hypermarkets              518,530 512,994      5,536      1.1%
   DA! discounters                 133,129 106,074     27,055     25.5%

    

   In Q1 2023, as  part of  ongoing real estate  portfolio optimisation,  the
   Group closed one O`KEY store in Surgut.

    

   As of 31 March 2023, the Group operated 78 O`KEY hypermarkets and  198 DA!
   discounters, with a total selling space of 651,659 sq m.

    

   In April 2022, the Group opened a new O’KEY hypermarket in  St Petersburg,
   bringing the total number of  O`KEY hypermarkets in the North-West  Region
   to 27, including 25 stores in St Petersburg.

    

   In April 2022,  the Group  also opened 6  new DA!  discounters in  Central
   Russia.

    

   For more information, please contact:

    

   Natalya Belyavskaya

   Head of Investor Relations

   +7 495 663 6677 ext. 266            

    4 Natalya.Belyavskaya@okmarket.ru

    5 www.okeygroup.lu

    

   ABOUT O`KEY GROUP

    

   O`KEY Group S.A.  (AIX, LSE,  MOEX: OKEY) is  one of  the leading  grocery
   retailers in  Russia, operating  hypermarkets under  the O`KEY  brand  and
   discounters under the DA! brand.

    

   As of 31 March 2023, we operated 276 stores across Russia (78 hypermarkets
   and 198 discounters) with  a total  selling space  of 651,659 sq m.  O`KEY
   opened its  first  hypermarket in  St Petersburg  in 2002  and  has  since
   demonstrated continuous growth. It was the first Russian food retailer  to
   launch e-commerce operations offering a full range of hypermarket products
   for home delivery. The Group has nine e-commerce pick-up points in  Moscow
   and seventeen  e-commerce pick-up  points in  St Petersburg. In  2015,  we
   launched the first discount chain in Russia under the DA! brand. The Group
   operates five distribution centres in Russia – three in Moscow and two  in
   St Petersburg – and employs 21,900 people.

    

   In 2022, the Group’s revenue amounted to RUB 202.2 bn, and EBITDA  reached
   RUB 17.0 bn.

    

   The O`KEY  Group shareholder  structure  is as  follows:  NISEMAX Co Ltd –
   49.11%. GSU Ltd – 34.14%, free-float and other holders – 16.75%.

    

   DISCLAIMER

    

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  include
   words such as ‘expects’ and ‘anticipates’ and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  that  may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

    

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should  be taken  as forecasts or  promises, nor  should
   they be taken as implying any indication, assurance or guarantee that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

   ══════════════════════════════════════════════════════════════════════════

    6  1  Hereinafter, net retail revenue, LFL net retail revenue, and the
   average ticket metrics are provided net of VAT.

   ══════════════════════════════════════════════════════════════════════════

   Dissemination of a Regulatory Announcement that contains inside
   information in accordance with the Market Abuse Regulation (MAR),
   transmitted by EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:           US6708662019
   Category Code:  QRF
   TIDM:           OKEY
   LEI Code:       213800133YYU23T4L791
   OAM Categories: 3.1. Additional regulated information required to be
                   disclosed under the laws of a Member State
   Sequence No.:   243829
   EQS News ID:    1633623


    
   End of Announcement EQS News Service

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    7 fncls.ssp?fn=show_t_gif&application_id=1633623&application_name=news&site_id=reuters8

References

   Visible links
   1. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1633623&site_id=reuters8&application_name=news
   2. file:///data/ucdp/tmp/xhtmlconvert_parsn_eqs_35PXlnvz.html#_ftn1
   3. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=c15a3742b5f9e4a1b870dfaa053873eb&application_id=1633623&site_id=reuters8&application_name=news
   4. mailto:Natalya.Belyavskaya@okmarket.ru
   5. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1633623&site_id=reuters8&application_name=news
   6. file:///data/ucdp/tmp/xhtmlconvert_parsn_eqs_35PXlnvz.html#_ftnref1


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