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REG-O'KEY Group S.A. O'KEY GROUP NET RETAIL REVENUE GROWS BY 1.9%, DA! DELIVERS 27% REVENUE GROWTH AND ONLINE SALES DOUBLE IN Q1 2021

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   O'KEY Group S.A. (OKEY)
   O'KEY GROUP NET RETAIL REVENUE GROWS BY 1.9%, DA! DELIVERS 27% REVENUE
   GROWTH AND ONLINE SALES DOUBLE IN Q1 2021

   28-Apr-2021 / 08:45 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
   EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Press release

   28 April 2021
    

     O'KEY GROUP NET RETAIL REVENUE GROWS BY 1.9%, DA! DELIVERS 27% REVENUE
                   GROWTH AND ONLINE SALES DOUBLE IN Q1 2021

    

   O'KEY Group S.A. (LSE, MOEX: OKEY,  the "Group" or the "Company"), one  of
   Russia's leading  food retailers,  has announced  its unaudited  operating
   results for the first quarter (Q1) of 2021.

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

    

   Q1 2021 operating highlights

     • Group net retail revenue 2  1  increased by 1.9% YoY to RUB 43,232 mln
       in Q1 2021, driven by DA! discounters' revenue growth.
     • DA! discounters delivered a 27.0% YoY net retail revenue growth to RUB
       7,214 mln in Q1 2021. This was  led by a 14.2% LFL net retail  revenue
       increase and a 15.8% YoY expansion of selling space in Q1 2021.
     • Net retail revenue at O'KEY hypermarkets  declined by 2.0% YoY to  RUB
       36,019 mln in  Q1 2021,  primarily due to  a high  comparable base  of
       March 2020 caused by a pandemic-related spike in consumer demand and a
       stockpiling trend for certain food and non-food products.
     • The Group's online sales grew by 110.6% YoY to RUB 984 mln in Q1  2021
       and reached 2.7% of O'KEY's net retail revenue.
     • The Group  expects  that  the discounters  and  online  business  will
       continue to lead the total growth and confirms its expansion plans  of
       35 to 40 DA! store openings in 2021.

    

   Armin Burger, Chief Executive Officer at O'KEY Group, commented:

   "We are  satisfied  with the  Group's  operational results  in  the  first
   quarter of 2021, especially given  the challenging comparables from  March
   2020, with its panicked surge in consumer demand amid the introduction  of
   pandemic restrictions."

   "DA! discounters continued to lead our overall growth and achieved  nearly
   17% of the  Group's revenue  in Q1 2021.  DA! delivered  a solid  top-line
   performance, showing a 27.0% year-on-year  increase in net retail  revenue
   and a 14.2% LFL growth, in spite of a very high base of 2020. The  success
   of our discounter business is at the  heart of our expansion plans: as  we
   have previously reported, we intend  to open from 35  to 40 new stores  in
   2021.  We  remain  focused  on  keeping  our  internal  operations  highly
   efficient,  and  further  improving  the  product  range  and  supply   to
   strengthen our market position and boost profitability."

   "We are definitely  pleased with the  operational results demonstrated  by
   O'KEY hypermarkets in the  first quarter of 2021,  which, keeping in  mind
   the base effect of March 2020,  came above our expectations. Our focus  on
   fresh offer and own production,  well-chosen product range at  competitive
   prices, and high level of service underpin our ability to retain  customer
   loyalty even  in a  tough  and fast-changing  market environment.  We  are
   successfully rolling  out our  recently launched  hypermarket concept  and
   will have up to five O'KEY stores modernised by the end of 2021, with  the
   remaining hypermarkets to follow suit in the medium term."

   "We have been capitalising on current market trends and continue to  build
   up our e-commerce  platform and  to expand the  brand's digital  presence,
   developing  an  omni-channel  shopping  environment  and  partnering  with
   delivery  operators.  The  Group's   online  revenue  more  than   doubled
   year-on-year, reaching 2.7%  of O'KEY's  revenue in the  first quarter  of
   2021."

   "The proven resilience and stability of the Group's well-balanced business
   model based on modern hypermarkets, efficient and fast-growing discounters
   and an advanced online platform gives  us every confidence in our  outlook
   for 2021:  we  expect a  low-single-digit  LFL  increase at  O'KEY  and  a
   continuous double-digit LFL growth at DA!."

    

   Operating review

   Group Net Retail Revenue for Q1 2021

   Net Retail Revenue, RUB mln (excl. VAT) Q1 2021 Q1 2020 YoY, %
   O'KEY Group                              43,232  42,426    1.9%
   O'KEY hypermarkets                       36,019  36,744  (2.0%)
   DA! discounters                           7,214   5,683   27.0%

    

   Group LFL Net Retail Revenue Dynamics for Q1 2021

   LFL Net Retail Revenue, %            Q1 2021 vs. Q1 2020
                             Net retail revenue Traffic  Average ticket
   O'KEY Group                           (0.3%)  (11.7%)          13.0%
   O'KEY hypermarkets                    (2.5%)  (14.2%)          13.7%
   DA! discounters                        14.2%   (3.6%)          18.4%

   Note: Q1 2021 LFL metrics calculated based on 76 O'KEY and 95 DA! stores.

    

   Group Net Retail Revenue Monthly Metrics for Q1 2021

                      January  February 3  2   March  Q1 2021
    Net retail revenue, % YoY
    O'KEY Group           7.0%           3.1%  (3.1%)     1.9%
   O'KEY hypermarkets     2.2%         (1.4%)  (5.9%)   (2.0%)
   DA! discounters       40.8%          32.7%   13.2%    27.0%
    Customer traffic, % YoY
    O'KEY Group        (10.3%)        (13.3%)  (3.6%)   (9.0%)
   O'KEY hypermarkets  (15.9%)        (18.8%)  (7.8%)  (14.1%)
   DA! discounters        9.7%           4.9%    9.2%     8.0%
    Average ticket, % YoY
    O'KEY Group          19.3%          18.9%    0.5%    12.0%
   O'KEY hypermarkets    21.5%          21.4%    2.1%    14.1%
   DA! discounters       28.3%          26.5%    3.7%    17.6%

   The Group's LFL  net retail revenue  remained almost flat  YoY, showing  a
   slight decline of 0.3%, while net retail  revenue rose by 1.9% YoY to  RUB
   43,232 mln in Q1 2021.

   DA! delivered a 27.0% YoY increase in net retail revenue to RUB 7,214  mln
   in Q1 2021, driven by a 14.2%  LFL revenue growth and a 15.8% YoY  selling
   space expansion.

   Net retail  revenue at  O'KEY hypermarkets  declined by  2.0% YoY  to  RUB
   36,019 mln in Q1  2021, and LFL  revenue decreased by  2.5% YoY. That  was
   mainly due  to  a  high  comparable  base  of  March  2020,  when  we  saw
   extraordinarily strong demand for some product categories which  consumers
   tended to  stockpile in  the face  of the  COVID-related restrictions  and
   lockdown.

   In Q1 2021, O'KEY continued to work on improving its customer proposition.
   The high quality of 'ultra-fresh' and 'fresh' products and own  production
   remained our key  focus, with these  products accounting for  over 50%  of
   O'KEY's revenue in Q1 2021.

   O'KEY is also reviewing its private label range to improve product quality
   and to  relaunch  packaging  and  design, aiming  to  increase  sales  and
   profitability in each category.  The O'KEY and  DA! chains collaborate  to
   unlock potential synergies  in own brands  expertise, product  development
   and supply. The share  of private labels amounted  to 7.2% of O'KEY's  net
   retail revenue, and to 50.3% of the discounters' net retail revenue in  Q1
   2021.

   The Group  continued  transforming  its hypermarkets  to  further  improve
   customer service and shopping  experience. By the end  of 2021, the  Group
   will have from four to five O'KEY hypermarkets modernised in line with the
   new concept.

   In 2020, the Group expanded online operations for its hypermarkets  across
   all  regions  of  their   presence  through  partnerships  with   delivery
   operators. The  Group  continues to  further  develop its  own  e-commerce
   platform, with a  particular focus  on the key  cities of  Moscow and  St.
   Petersburg.

   In Q1 2021, the revenue from the online business grew by 110.6% YoY to RUB
   984 mln.

   Group Stores and Selling Space Dynamics in Q1 2021

   Stores and Selling Space        Q1 2021 Q1 2020 Net change Change (%)
   Number of stores, EoP               195     178         17       9.6%
   O'KEY hypermarkets                   77      78        (1)     (1.3%)
   DA! discounters                     118     100         18      18.0%
   Total selling space (sq m), EoP 599,536 598,308      1,228       0.2%
   O'KEY hypermarkets              519,369 529,055    (9,686)     (1.8%)
   DA! discounters                  80,167  69,253     10,914      15.8%

    

   In Q1 2021, the number of stores remained unchanged, and, as of March  31,
   2021, the Group operated  77 O'KEY hypermarkets  and 118 DA!  discounters,
   with a total selling space of 599,536 sq m.

   The Group plans to open from 35 to 40 DA! stores in 2021.

   For further information please contact: 

    

   For investors

    

   Natalya Belyavskaya

   Head of Investor Relations

   +7 495 663 6677 ext. 266

    4 Natalya.Belyavskaya@okmarket.ru

    5 www.okeygroup.lu

    

   For media

    

   Alla Golovatenko

   Public Relations Manager

   +7 495 663 6677 ext. 496

    6 alla.golovatenko@okmarket.ru

    7 www.okeygroup.lu

    

   ABOUT O'KEY GROUP

   As of March  31, 2021,  the Group operated  195 stores  across Russia  (77
   hypermarkets and  118 discounters)  with total  selling space  of  599,536
   square meters. The company opened its first hypermarket in St.  Petersburg
   in 2002 and has since demonstrated continuous growth. O'KEY was the  first
   Russian food retailer  to launch e-commerce  operations in St.  Petersburg
   and Moscow,  offering  a  full  range of  hypermarket  products  for  home
   delivery. The Group has  six e-commerce pick-up points  in Moscow and  six
   e-commerce pick-up points in St.  Petersburg. In 2015, the Group  launched
   the first discount chain in Russia under the DA! brand. The Group operates
   five distribution  centres in  Russia -  three in  Moscow and  two in  St.
   Petersburg. The Group employs more than 20,000 people.

   In 2020,  Group's revenue  amounted  to RUB  174.3 billion,  while  EBITDA
   reached RUB 14.8 billion.

   The O'KEY shareholder structure  is as follows: NISEMAX  Co Ltd -  44.84%,
   GSU Ltd - 29.53%, free float - 25.63%.
    

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as 'expects' and 'anticipates' and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  which may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

   ══════════════════════════════════════════════════════════════════════════

   ^ 1  Hereinafter, net retail revenue, LFL net retail revenue, and the
   average ticket metrics are provided net of VAT.

    8  2  Note: February year-on-year sales dynamics is not adjusted for a
   leap-year effect, i.e. there was an additional trading day in February
   2020 compared to February 2021.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:          US6708662019
   Category Code: QRF
   TIDM:          OKEY
   LEI Code:      213800133YYU23T4L791
   Sequence No.:  101565
   EQS News ID:   1189578


    
   End of Announcement EQS News Service

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References

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   3. file:///data/ucdp/tmp/xhtmlconvert_parsn_eqs_18BHITrz.html#_ftn2
   4. mailto:Natalya.Belyavskaya@okmarket.ru
   5. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1189578&site_id=reuters8&application_name=news
   6. mailto:alla.golovatenko@okmarket.ru
   7. https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=1189578&site_id=reuters8&application_name=news
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