RCS - Pelatro PLC - mViva Platform New Version Launch

PelatroAnnouncement

11/02/2020 07:00

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RNS Number : 4772C  Pelatro PLC  11 February 2020

 

 

11 February 2020

Pelatro Plc

 

("Pelatro" or the "Group")

 

mViva Platform New Version Launch

 

 

Pelatro Plc (AIM: PTRO), the Multichannel Marketing Hub software specialist,
today reports the launch of the new version of its flagship mViva Platform.
The new version, V6, has several new advanced features compared to the
previous version  launched in 2018, reflecting the rapid evolution of the
Group's software products.

 

Enhanced Differentiation

 

The mViva Platform comprises a number of products and modules relating to
Contextual Marketing, Loyalty Management and Data Monetization. The Platform
has always been advanced, in comparison to similar products from other
vendors, and this updated version further differentiates mViva from competing
products.

 

New Features

 

Some of the key benefits that the new features in mViva V6 will deliver to our
customers are detailed below.

 

State Flows: Managing and influencing the journey of every subscriber is
increasingly critical. mViva V6 delivers a brand new campaign orchestration
framework called State Flows. State Flows can be used to manage a complex
journey for any customer over a long period of time resulting in higher
revenue, improved customer experience and lower churn.

 

DPeU: Telcos are experiencing an explosion in transaction volume due to
increasing consumption of data and a significant increase in online
transactions. In large telcos, streaming data for such transactions by
subscribers results in billions of transactions each day. mViva V6 employs
various new concepts and technologies including DPeU (Distributed Partitioned
Execution Unit), which facilitates its application to collect and process such
transactions.

 

Glue: Real time interventions by the telcos, with respect to their
subscribers, is a key element in Contextual Marketing. Else, the contextuality
and relevance of such interventions are lost leading to wasted opportunities.
For example, if a special offer is to be sent to a subscriber when near a
particular retail outlet or when the subscriber has just performed a specific
action on the phone, the offer has to be sent at that moment. A delay in such
intervention will not help. Hence the need for real time. This requirement
means that the solution has to have "high availability". Glue is a proprietary
and patent pending technology from Pelatro to achieve this.

 

Commenting on the launch of mViva V6,  Subash Menon, the Managing Director,
CEO and Co-Founder of Pelatro Plc said: "This launch is very exciting as it
further cements our position as a leading provider of technology in our space.
The advanced features of mViva V6 will enable Pelatro to continue its
significant progress by delivering an enhanced value proposition to our
customers."

 

 

 

For further information contact:

 

 Pelatro Plc
 Subash Menon, Managing Director                 c/o finnCap
 Nic Hellyer, Finance Director

 finnCap Limited (Nominated Adviser and Broker)  +44 (0)20 7220 0500
 Carl Holmes/Kate Bannatyne/Matthew Radley

 Tim Redfern/Camille Gochez/Tim Harper (ECM)

 

 

The person who arranged for the release of this announcement on behalf of
Pelatro Plc was Nic Hellyer, Finance Director.

 

 

Notes to editors

 

The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh
Yezhuvath with the objective of offering specialised, enterprise class
software solutions for customer engagement principally to telcos who face a
series of challenges including market maturity, saturation and customer churn.

 

Pelatro provides its "mViva" platform for use by customers in B2C
applications, and is well positioned in the Multichannel Marketing Hub space
(MMH) - this is technology that orchestrates a customer's communications and
offers to customer segments across multiple channels to include websites,
social media, apps, SMS, USSD and others.

 

For more information about Pelatro, visit www.pelatro.com

 

 

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