RCS - Pelatro PLC - Significant new contract win in non-telco sector

PelatroAnnouncement

13/06/2022 07:00

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RNS Number : 5455O  Pelatro PLC  13 June 2022

 

 

 

REACH

 

13 June 2022

Pelatro Plc

 

("Pelatro" or the "Group")

 

Significant new contract win in non-telco sector

 

 

Pelatro Plc (AIM: PTRO), the Customer Engagement Hub software specialist, is
pleased to announce its first customer in the fintech space. Pelatro's mViva
has been selected by Orea Money and Banque Nationale d'investissement ("BNI")
in Africa to provide its Contextual Campaign Management in a SaaS model to
analyse user behaviour, generate predictions using AI/ML based models and
increase revenue. The SaaS contract between Orea Money and Pelatro is valued
at around US$ 1.5 million for an initial period of three years i.e. about
$40,000 per month with an option to extend at the end of the initial period.

 

As previously reported, Pelatro has been actively working on entering the
non-telco space, engaging with various businesses with a number now having
expressed interest in our product. This contract in this new customer area for
us builds on our extensive existing product suite and is an important
strategic step for Pelatro as well as providing a further visibility on longer
term income streams

 

Orea Money is an innovative and challenger fintech initiative of Orea Holdings
in Cote d'Ivoire to facilitate a new payment experience to the citizens,
combining a traditional Mobile Money ecosystem for financial transactions with
next-gen services via a Market Place to enable an all-inclusive environment of
payments, remittances, transfers, credit/debit cards, POS services,
e-commerce, insurance, etc. Orea Money will run the above-mentioned services
in Cote d'Ivoire in partnership with its banking partner, BNI.

 

BNI is a financial organisation that has focused on the economic development
of Côte d'Ivoire for over 60 years, providing banking products and services
for both businesses and individuals.

 

"We are delighted to partner with Pelatro for our critical business in the
fintech space. We evaluated various solution providers for contextual campaign
management and found Pelatro's product mViva to be the most suited for us
owing to its advanced features like AI/ML, real time engagement with customers
and digital capabilities", said Mr Georges Sankara, Founder, Managing Director
and CEO of Orea Holdings.

 

Commenting on this win, Subash Menon, Managing Director and CEO said, "We are
delighted to be the partner of Orea Money and BNI. We have been focussing on
banks and fintech companies as we work to roll-out our non-telco offering.
This engagement strengthens our position in the financial sector and will pave
the way for more contracts in the future".

 

For further information contact:

 

 Pelatro Plc
 Subash Menon, Managing Director                                 c/o finnCap
 Nic Hellyer, Chief Financial Officer

 finnCap Limited (Nominated Adviser and broker to Pelatro)       +44 (0)20 7220 0500
 Carl Holmes/Kate Bannatyne/Milesh Hindocha (Corporate Finance)

 

Notes to editors

 

The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh
Yezhuvath with the objective of offering specialised, enterprise class
software solutions for customer engagement to enterprises who face a series of
challenges including market maturity, saturation and customer churn.

 

Pelatro provides its "mViva" platform for use by customers in B2C and B2B
applications and is well positioned in the Customer Engagement space. Our
technology orchestrates the digital journey of the customers of enterprises
through contextual, relevant and real time offers and loyalty programs across
multiple channels including websites, social media, apps and others.

 

For more information about Pelatro, visit www.pelatro.com
(http://www.pelatro.com)

 

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