** KeyBanc says advertising is the second derivative to
e-commerce, continues to see robust ad spend in H2 2020 for
Pinterest PINS.N , Google parent Alphabet GOOGL.O , and social
media giants Facebook FB.O and Twitter TWTR.N
** Says higher est drive PT raises for PINS and FB
** Holds "overweight" ratings on FB, GOOGL, and PINS on
view that cos that focus more on performance advertising have
more durable growth
** Raises PINS PT by 36% to $60; hikes FB's by $10 to $340,
a 13% upside to median PT - Refinitiv data
** For TWTR, KeyBanc remains cautious on degree of
bullishness around new ad units and the 2021 Olympics
** Shares of PINS set to extend gains to fourth straight
session and open at an all-time high of $53.8
** GOOGL, FB, TWTR down between 0.5% and 0.8%
(Reporting by Susan Mathew in Bengaluru;)
((susan.mathew@thomsonreuters.com; +91-80-6287-2704;))