** Jefferies says India's Insurance Amendment Bill positive for Max Financial Services MAXI.NS, neutral for most insurers, and slight negative for Policybazaar POLZ.NS
** Bill proposes raising FDI limit to 100% from 74%, allowing mergers of insurers with non-insurance firms; no move on composite license or open architecture for agents
** Jefferies sees Max Financial Services benefiting from merger with Max Life, paving way for direct listing and reducing valuation discount
** SBI Life SBIL.NS, HDFC Life HDFL.NS, ICICI Pru Term Insurance ICIR.NS also gain from status quo on agency norms - Jefferies
** Jefferies says lack of composite license removes overhang for Star Health STARHEAL.NS, but limits total addressable market expansion for Policybazaar; flags potential 4–9% earnings risk if regulator cuts distributor take rates by 50–100 bps
(Reporting by Brijesh Patel in Bengaluru)
((Brijesh.Patel1@thomsonreuters.com; Ph no. +91 9590227221;))