** J.P.Morgan downgrades video gaming companies Electronic
Arts EA.O and SciPlay SCPL.O to "neutral" from "overweight",
citing likely shift by consumers to other activities and as
competition intensifies
** A broad distribution of COVID-19 vaccines will put the
slot-based games and their providers at a greater risk - JPM
** Consumers likely to spend more time and money on sectors
like travel and leisure that were closed so far or still
partially restricted - brokerage
** Sees it difficult for EA to maintain engagement within
its key sports franchises/"Apex" and launch a new "Battlefield"
** J.P.Morgan upgrades Zynga ZNGA.O to "overweight" from
"neutral"; sees co better positioned than peers
** Says, stock performance next year will be "driven by
execution across core franchises and investor enthusiasm for the
new game pipeline," factors that would favour ZNGA
** Brokerage also initiates Take-Two Interactive Software
TTWO.O with "neutral" rating and $210 PT as co currently
trades at a substantial premium to its closest peers
(Reporting by Tapanjana Rudra)
((Tapanjana.Rudra@thomsonreuters.com;))