REG - Sosandar PLC - Director/PDMR Shareholding

SosandarAnnouncement

Wed 10:00

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RNS Number : 1864T  Sosandar PLC  30 July 2025

 

Sosandar plc

 

("Sosandar" or the "Company")

 

Director/PDMR Dealing

 

 

Sosandar PLC (AIM: SOS), the women's fashion brand, creating quality,
trend-led products for women of all ages, announces that Adam Reynolds,
Non-Executive Director, purchased 500,000 ordinary shares of 0.1 pence each in
the capital of the Company ("Ordinary Shares") at a price of 5.75 pence per
Ordinary Share. Following this purchase which took place on 29 July 2025, Adam
Reynold's total beneficial interest is in 2,919,901 Ordinary Shares, equal to
approximately 1.18% per cent. of the Company's issued share capital.

 

Further details of the purchase can be found in the Notification of Dealing
Form below.

 

 

Enquiries

 

 Sosandar plc                                          www.sosandar.com (http://www.sosandar.com/)
 Julie Lavington / Ali Hall, Joint CEOs                c/o Alma PR

 Steve Dilks, CFO

 Singer Capital Markets                                +44 (0) 20 7496 3000

 Peter Steel / Tom Salvesen / Sara Hale

 Alma Strategic Communications                         +44 (0) 20 3405 0205
 Sam Modlin / Rebecca Sanders-Hewett / Kinvara Verdon  sosandar@almastrategic.com
                                                       (file:///C:/Users/KinvaraVerdon/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/XI3GIPJ0/sosandar@almastrategic.com)

 

Notification and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with them.

 1    Details of the person discharging managerial responsibilities / person closely

    associated

 a)   Name                                                         Adam Reynolds
 2    Reason for the notification
 a)   Position/status                                              Non-Executive Director
 b)   Initial notification /Amendment                              Initial Notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         Sosandar PLC

 b)   LEI                                                          2138004313MO7RXAVA37

 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary Shares of 0.1p each

      Identification code
 b)   Nature of the transaction                                    Purchase of Ordinary Shares

 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   5.75p     500,000

 

 d)   Aggregated information                                       n/a - single transaction

      - Aggregated volume

      - Price

 e)   Date of the transaction                                      29 July 2025

 f)   Place of the transaction                                     London Stock Exchange, AIMX

 

 

d)

 

Aggregated information

- Aggregated volume

- Price

 

n/a - single transaction

e)

 

Date of the transaction

29 July 2025

f)

 

Place of the transaction

London Stock Exchange, AIMX

 

 

 

About Sosandar PLC

 

Sosandar is a women's fashion brand in the UK targeting style conscious women
who have graduated from lower quality, price-led alternatives. The Company
offers this underserved audience fashion-forward, affordable, quality clothing
to make them feel sexy, feminine, and chic. The business sells predominantly
own-label exclusive product designed and tested in-house.

Sosandar's product range is diverse, providing its customers with an array of
choice for all occasions across all women's fashion categories. The company
sells through Sosandar.com and its own stores, and has a number of high value
brand partnerships including with NEXT and Marks & Spencer.

Sosandar's success has been built on an exceptional product range, seamless
customer experience and impactful, lifestyle marketing, all of which is
underpinned by combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our addressable
market and routes to market, reaching customers wherever they wish to shop.
This is achieved both through direct to consumer channels and through chosen
third-party partners.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is
available at www.sosandar-ir.com (http://www.sosandar-ir.com/)

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