REG - Sosandar PLC - Launched in store with Arnotts & Opened own stores

SosandarAnnouncement

19/09/2024 07:00

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RNS Number : 7625E  Sosandar PLC  19 September 2024

 Date:             19 September 2024
 On behalf of:     Sosandar plc ('Sosandar' or 'the Company')
 Embargoed until:  0700hrs

 

Sosandar plc

Launched in store with Arnotts, Ireland

First two own stores now open

 

Sosandar plc (AIM: SOS), one of the fastest growing fashion brands in the UK,
creating quality, trend-led products for women of all ages, is pleased to
announce that it has launched in-store with Arnotts, the oldest and largest
department store in Ireland.

 

Sosandar initially started selling online with Arnotts and will now be sold in
Arnotts' store in central Dublin, alongside other brands such Longchamp,
AllSaints, Jigsaw and Barbour. Sosandar has seen strong demand from customers
in Ireland since its inception and this well-established customer base will
now be able to interact with the brand through an additional physical channel.

 

The Arnotts store is located on Henry Street, on the north side of central
Dublin. Together with the Brown Thomas chain of department stores, it is owned
by the UK-based The Selfridges Group.

 

Sosandar is also delighted to announce that its first two stores are now open
in Chelmsford and Marlow. Chelmsford is a vibrant and affluent city within the
London commuter belt with a population of nearly 200,000 people and was a
natural choice for a Sosandar store. Marlow is a thriving riverside town,
where Sosandar customers over-index. Marlow attracts footfall from both London
and the Home Counties, with 32,000 visitors daily, making it a varied hive of
activity and the perfect spot for the Sosandar brand.

 

Ali Hall and Julie Lavington, Co-CEOs commented:

 

"Arnotts is a well-established and upmarket department store in Dublin, well
suited to Sosandar's high quality product range, and we're excited for the
opportunity the partnership presents. Our products were well received online
with Arnotts and we're delighted to now be able to offer our Irish customers a
more personalised in-store shopping experience.

 

The launch with Arnotts comes amidst the opening of our first two stores, in
the vibrant and affluent towns of Chelmsford and Marlow. The reception since
opening has been nothing short of fantastic and we are grateful to the people
of Chelmsford and Marlow for giving us such a wonderfully warm welcome."

 

 

Enquiries

 Sosandar plc                                          www.sosandar.com (http://www.sosandar.com)
 Julie Lavington / Ali Hall, Joint CEOs                c/o Alma PR
 Steve Dilks, CFO
 Singer Capital Markets                                +44 (0) 20 7496 3000

 Peter Steel / Tom Salvesen / Alaina Wong
 Alma Strategic Communications                         +44 (0) 20 3405 0205
 Sam Modlin / Rebecca Sanders-Hewett / Kinvara Verdon  sosandar@almastrategic.com (mailto:sosandar@almastrategic.com)

 

About Sosandar plc

Sosandar is one of the fastest growing women's fashion brands in the UK
targeting style conscious women who have graduated from lower quality,
price-led alternatives. The Company offers this underserved audience
fashion-forward, affordable, quality clothing to make them feel sexy,
feminine, and chic. The business sells predominantly own-label exclusive
product designed and tested in-house.

Sosandar's product range is diverse, providing its customers with an array of
choice for all occasions across all women's fashion categories. The company
sells through Sosandar.com and has a number of high value brand partnerships
including with Next and Marks & Spencer.

Sosandar's success has been built on an exceptional product range, seamless
customer experience and impactful, lifestyle marketing, all of which is
underpinned by combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our addressable
market and routes to market, reaching customers wherever they wish to shop.
This is achieved both through direct to consumer channels and through chosen
third party partners.

 Sosandar was founded in 2016 and listed on AIM in 2017. More information is
available at www.sosandar-ir.com (http://www.sosandar-ir.com)

 

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