REG - Sosandar PLC - Licensing agreement signed with NEXT

SosandarAnnouncement

05/11/2024 07:00

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RNS Number : 8759K  Sosandar PLC  05 November 2024

 

 Date:             5 November 2024
 On behalf of:     Sosandar plc ('Sosandar' or 'the Company')
 Embargoed until:  0700hrs

 

Sosandar plc

Licensing agreement signed with NEXT for Sosandar homewares range

 

Sosandar plc (AIM: SOS), the women's fashion brand, creating quality,
trend-led products for all ages, is delighted to announce it has signed a
licensing agreement with NEXT for a Sosandar homeware range.

 

Following the success of Sosandar's clothing range sold through NEXT, NEXT is
extending its partnership to licensing the Sosandar brand to develop a
homeware range. NEXT is one of the largest homeware retailers in the UK and
the licensing deal will combine NEXT's sourcing and quality expertise with
Sosandar's design inspiration. The range will include a full set of living
room furniture and accessories, including sofas, accent chairs, rugs and
lighting. It will be sold online exclusively at NEXT.co.uk and expects to
launch in Autumn 2025.

 

This licensing agreement, which requires no capital expenditure for the
Company, is part of Sosandar's ongoing strategy to leverage its strong and
growing brand awareness, with a focus on further broadening its reach and
continuing to drive brand equity.

 

Ali Hall and Julie Lavington, Co-CEOs commented: "It is a proud moment for the
Sosandar brand to be licensing through NEXT, a testament to the strength of
what we have built. This is a fantastic opportunity to leverage our brand
equity and extend the success Sosandar has had through third party
partnerships with little risk and no capital expenditure. We will combine
NEXT's specialist technical and sourcing skills with our design aesthetic and
understanding of Sosandar customers to deliver an exciting and unique product
range. Importantly, the homeware range will broaden our reach into new
audiences and enable existing customers to deepen their affinity to our
brand."

 

 

Enquiries

 Sosandar plc                                          www.sosandar.com (http://www.sosandar.com)
 Julie Lavington / Ali Hall, Joint CEOs                c/o Alma PR
 Steve Dilks, CFO
 Singer Capital Markets                                +44 (0) 20 7496 3000

 Peter Steel / Tom Salvesen / Alaina Wong
 Alma Strategic Communications                         +44 (0) 20 3405 0205
 Sam Modlin / Rebecca Sanders-Hewett / Kinvara Verdon  sosandar@almastrategic.com (mailto:sosandar@almastrategic.com)

 

About Sosandar plc

Sosandar is an established women's fashion brand in the UK, targeting style
conscious women who have graduated from lower quality, price-led alternatives.
The Company offers this underserved audience fashion-forward, affordable,
quality clothing to make them feel sexy, feminine, and chic. The business
sells predominantly own-label exclusive product designed and tested in-house.

Sosandar's product range is diverse, providing its customers with an array of
choice for all occasions across all women's fashion categories. The company
sells through Sosandar.com and its own stores, and has a number of high value
brand partnerships including with NEXT and Marks & Spencer.

Sosandar's success has been built on an exceptional product range, seamless
customer experience and impactful, lifestyle marketing, all of which is
underpinned by combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our addressable
market and routes to market, reaching customers wherever they wish to
shop. This is achieved both through direct to consumer channels and through
chosen third party partners.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is
available at www.sosandar-ir.com (http://www.sosandar-ir.com)

 

About NEXT plc

NEXT plc (LON: NXT) is a FTSE 100 company based in Leicester, England and is
one of the UK's leading online clothing retailers. NEXT has around 460 stores
in the UK and Ireland and an online presence in over 70 countries selling the
NEXT brand and over 700 other fashion, home and beauty brands including
Sosandar.

 

 

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