REG - Sosandar PLC - New Third Party Arrangement

SosandarAnnouncement

23/01/2023 07:00

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RNS Number : 4739N  Sosandar PLC  23 January 2023

 Date:             23 January 2023
 On behalf of:     Sosandar plc ('Sosandar' or 'the Company')
 Embargoed until:  0700hrs

 

Sosandar plc

New Third Party Arrangement

 

Sosandar PLC (AIM: SOS), one of the fastest growing fashion brands in the UK,
creating quality, trend-led products for women of all ages, is pleased to
announce that it has entered into an agreement to sell a curated collection of
its products through J Sainsbury ('Sainsbury's').

 
 

Through this wholesale agreement, a selected range will begin to be sold
through Sainsbury's during 2023, initially online only with selected stores
planned later this year as Sainsbury's increases its collaborations with
fashion brands in order to provide new and existing customers with a broader
selection of products.  The initial product range will include best-selling
styles from Sosandar's high performing collection and accessories.

 

The partnership, which includes the Company's first in-store presence, allows
Sosandar to become a truly omnichannel retailer, further diversifying its
route to market and increasing brand awareness across its target demographic,
whilst driving growth sales and PBT.

 

The agreement with Sainsbury's adds to existing online partnerships that
Sosandar has with John Lewis, Marks and Spencer, Next, The Very Group and JD
Williams. Sales to date from these partnerships have been extremely strong,
with a record quarter delivered through third parties in Q3 FY23.

 

 

Ali Hall and Julie Lavington, Co-CEOs commented:

 

"We are delighted to secure a new partnership with another renowned British
retailer, Sainsbury's, to sell our womenswear collections. This new
relationship comes off the back off a record period of trading with our
existing third parties and is testament to the strength of our brand and
product range as it continues to resonate with customers.

 

To be one of Sainsbury's key fashion partners is an incredibly proud moment
for us. In line with our objective to provide our large but underserved
demographic with more opportunities to purchase our unique and diverse
products, this elevates our strategy from pureplay to an omnichannel brand. We
believe that being an omnichannel business enhances our brand equity, will
accelerate growth in our market share and brand awareness, whilst also
providing us with a wider breadth of quality potential partners
internationally.

 

We are looking forward to working together and are excited to see a positive
outcome for both our businesses."

 

 

Enquiries

 

 Sosandar plc                               www.sosandar.com (http://www.sosandar.com)
 Julie Lavington / Ali Hall, Joint CEOs     c/o Alma PR
 Steve Dilks, CFO

 Singer Capital Markets                     +44 (0) 20 7496 3000

 Peter Steel / Tom Salvesen / Alaina Wong

 Alma PR Limited (Financial PR)             +44 (0) 20 3405 0205
 Sam Modlin/ Matthew Young                  sosandar@almapr.co.uk (mailto:sosandar@almapr.co.uk)

 

This announcement contains inside information for the purposes of the retained
UK version of the EU Market Abuse Regulation (EU) 596/2014 ("UK MAR").

 

 

About Sosandar plc

 

Sosandar is one of the fastest growing women's fashion brands in the UK
targeting style conscious women who have graduated from price-led
alternatives. The Company offers this underserved audience fashion-forward,
affordable, quality clothing to make them feel sexy, feminine, and chic. The
business sells predominantly own-label exclusive product designed in-house.

 

Sosandar's product range is diverse, providing its customers with an array of
choice for all occasions across all women's fashion categories. The company
sells through Sosandar.com and has brand partnerships in place with Next, John
Lewis, Marks & Spencer, The Very Group and N Brown.

 

Sosandar's strategy is to continue growing brand awareness and expand its
customer database, whilst also further driving its high levels of customer
retention. This is achieved through its exceptional products, seamless
customer experience and impactful, lifestyle marketing activities all of which
is underpinned by combining innovation with data analysis.

 

Sosandar was founded in 2016 and listed on AIM in 2017. More information is
available at www.sosandar-ir.com (http://www.sosandar-ir.com)

 

 

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