Reuters Insider - Why Google Isn't Giving Up on Glass Yet

Sstartrade Tech

30/03/2015 09:15

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 Source:             Thomson Reuters                                   
                                                                       
 Description:        Google CEO Eric Schmidt says the company isn't    
                     ready to shelve their wearable Glass yet. WSJ's   
                     Alistair Barr reports. Photo: Google              
 
 
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 Short Link:  http://reut.rs/1DQs9zF  
 
 
Transcript (May be auto-generated)

 Google Glass debuted with great fanfare before getting caught up in privacy 
questions. But even though Google stopped selling the first version of Glass, 
the tech company isn't shelving the product yet. WSJ Google Reporter Alistair 
Barr joins us now with details. Good afternoon, Alistair. Hi there. So what's 
the status of Google Glass? Well, it's safe to say it's not dead. That's 
probably the best way to put it. Eric Schmidt told us that Google is not killing
the project. It's too important for that and they're getting it ready under Tony
Fadell who's Head of the Nest Division at Google. They're getting it ready for 
users in Eric Schmidt's words. So given all the hoopla we've had recently over 
Apple Watch, wearables are a hot sector, but do Smart glasses have a harder 
barrier of entry with consumers? Yeah. The three types of wearables that 
research firm IDC slices the market up into, and one of them is fitness pants 
which are relatively cheap and what we do with Smartphones and then the Smart 
watches which are usually more complex and then Smart Glasses and these complex 
wearables, they rely on their own Internet connection. That is a bigger jump, 
one because it's on your face, and it gets in the way of you interacting with 
people; whereas the watch is on the arm. And two, it's a lot more expensive and 
so that makes the question about what are these apps that are going to be on 
these devices to make it worthwhile. Did Google hint at all what's next for 
Glass? Eric said that it's going to be getting ready for users. Now, that could 
be consumers or it could be companies. Google is making the first version of 
Glass still available to some enterprises, software companies that have software
for companies to use Glass and things like field tests and repairs and things 
like that. But Tony Fadell, the Head of Nest, he invented the iPod Apple here so
he has a vast experience in consumer gadgets so that the thinking is that it's 
still going to be a consumer device that is going to have another go with it. 
Alright. Thank you very much for your time, Alistair. Thanks