REG - Sundae Bar PLC - Adoption of Bitcoin Treasury Management Policy

Sundae BarAnnouncement

23/06/2025 16:45

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RNS Number : 0378O  Sundae Bar PLC  23 June 2025

23 June 2025

Sundae Bar Plc

('sundae_bar' or 'the Company')

Adoption of Bitcoin Treasury Management Policy

Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents,
announces that its Board of Directors has adopted a Bitcoin Treasury
Management Policy (the "Policy"), effective 23 June 2025. The Policy reflects
the Board's belief that digital assets can serve as an effective store of
value and inflation hedge. As the Company pursues its growth objectives for
the sundae_bar platform, preserving capital value becomes increasingly
critical.

Jill Kenney, CEO of sundae_bar, commented: "The adoption of our Bitcoin
Treasury Management Policy reflects our commitment to prudent financial
innovation while maintaining the highest standards of governance and risk
management. As a technology company operating at the forefront of AI
innovation, we believe that thoughtfully incorporating digital assets into our
treasury function positions us advantageously for the future while preserving
capital flexibility and operational resilience.

"This Policy provides the governance framework for such deployment while
ensuring we maintain focus on our core business objective of building the
leading AI Agent marketplace. Following our successful beta platform launch at
sundaebar.ai, this treasury strategy complements our operational execution
without altering our core mission."

A Bitcoin treasury reserve policy represents a financial strategy decision and
complements, but does not alter, the Company's core business operations as an
AI marketplace platform connecting AI Agent developers with businesses. The
adoption of a Bitcoin treasury policy is not intended to result in the Company
becoming or being seen as an investing company.

The full Bitcoin Treasury Management Policy will be published on the Company's
investor relations website at corporate.sundaebar.ai/aim-rule-26

About Sundae Bar

Sundae Bar Plc is creating a unified marketplace for AI Agents and businesses,
addressing the growing demand for scalable, accessible AI solutions. The
Company's platform serves as a two-sided marketplace enabling AI developers to
market, manage and monetise AI agents, while providing businesses and
individuals with a trusted environment to discover and implement AI solutions.

Following its recent AIM admission and £2 million fundraising in June 2025,
as announced on 5 June 2025, sundae_bar successfully launched its live beta AI
agent marketplace platform at sundaebar.ai, featuring flagship agents
including Lucy HR Agent, AROK crypto trading agent, and Marketing Mark. The
platform focuses on onboarding early adopters and expanding the agent
directory, with platform version 1.0 launch targeted for Q3 2025.

For further information please contact:

 

 Sundae Bar Plc                 Jill Kenney                            +44 (0) 20 3004 9512
 Beaumont Cornish Limited       Roland Cornish & Asia Szusciak         +44 (0) 20 7628 3369

 (Nominated Adviser)
 Clear Capital Markets Limited  Bob Roberts                            +44 (0) 20 3869 6080

 (Broker)
 Yellow Jersey PR Limited       Charles Goodwin & Annabelle Wills      +44 (0) 20 3004 9512

 (Financial PR)

 

Beaumont Cornish Limited ("Beaumont Cornish") is the Company's Nominated
Adviser and is authorised and regulated by the FCA. Beaumont Cornish's
responsibilities as the Company's Nominated Adviser, including a
responsibility to advise and guide the Company on its responsibilities under
the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed
solely to the London Stock Exchange. Beaumont Cornish is not acting for and
will not be responsible to any other persons for providing protections
afforded to customers of Beaumont Cornish nor for advising them in relation to
the proposed arrangements described in this announcement or any matter
referred to in it.

 

Notes to Editor

 

Sundae Bar Plc (AIM: SBAR), formerly Kondor AI, recently acquired Ora
Technology, and following its admission to trading on AIM in June 2025, is
focused on the development of its AI Agent marketplace.

 

sundae_bar's objective is to create a unified, scalable and accessible
platform, which simplifies the process of bringing AI Agents to market. AI
agents are software systems capable of autonomously perceiving its
environment, making decisions and taking action to achieve specific goals on
behalf of a user or another system. sundae_bar's marketplace will allow AI
developers to create, customise, manage and monetise their agents, while
offering businesses and individuals a secure platform to discover, test and
hire them. With AI agents emerging as a transformative force in the
ever-evolving AI landscape, the Company aims to provide a full-service
solution.

 

For more information, please visit: corporate.sundaebar.ai
(https://corporate.sundaebar.ai/)

 

Important Notice

 

Sundae Bar Plc (the "Company") will hold a proportion of its treasury reserves
and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or
cryptoasset. Whilst the Board of Directors of the Company considers holding
Bitcoin to be in the best interests of the Company, the Board remains aware
that the financial regulator in the UK (the Financial Conduct Authority or
FCA) considers investment in Bitcoin to be high risk. At the outset, it is
important to note that an investment in the Company is not an investment in
Bitcoin, either directly or by proxy. However, the Board of Directors of the
Company consider Bitcoin to be an appropriate store of value and growth for
the Company's reserves and, accordingly, the Company will materially become
exposed to Bitcoin. Such an approach is innovative, and the Board of Directors
of the Company wish to be clear and transparent with prospective and actual
investors in the Company on the Company's position in this regard.

 

The Company is neither authorised nor regulated by the FCA. And
cryptocurrencies (such as Bitcoin) are unregulated in the UK. As with most
other investments, the value of Bitcoin can go down as well as up, and
therefore the value of the Company's Bitcoin holdings can fluctuate. The
Company may not be able to realise its Bitcoin exposure for the same as it
paid in the first place or even for the value the Company ascribes to its
Bitcoin positions due to these market movements. And because Bitcoin is
unregulated, the Company is not protected by the UK's Financial Ombudsman
Service or the Financial Services Compensation Scheme.

 

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends
on various factors, including the supply and demand in the market at the
relevant time. Operational failings such as technology outages, cyber-attacks
and comingling of funds could cause unwanted delay; and (iv) cryptoassets are
characterised in some quarters by high degrees of fraud, money laundering and
financial crime. In addition, there is a perception in some quarters that
cyber-attacks are prominent which can lead to theft of holdings or ransom
demands. The Board of Directors of the Company does not subscribe to such a
negative view, especially in relation to Bitcoin. However, prospective
investors in the Company are encouraged to do your own research before
investing.

 

 

 

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