RCS - Sundae Bar PLC - Implementation of Bitcoin Treasury Strategy

Sundae BarAnnouncement

11/07/2025 07:00

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RNS Number : 6522Q  Sundae Bar PLC  11 July 2025

11 July 2025

Sundae Bar Plc ("sundae_bar" or the "Company")

Implementation of Bitcoin Treasury Strategy

 

Sundae Bar Plc (AIM: SBAR), the unified marketplace for AI Agents, announces
that following the completion of its WRAP Retail Offer, the Company has begun
the implementation of its Bitcoin Treasury Management Policy by acquiring
Bitcoin for its treasury reserves.

In accordance with the Bitcoin Treasury Management Policy adopted on 23 June
2025, and as previously announced, the Company has allocated the full surplus
proceeds from the WRAP Retail Offer to Bitcoin acquisition. This strategic
deployment reflects the Board's commitment to preserving capital value through
digital asset diversification while maintaining operational focus on the
Company's core AI marketplace business.

Additionally, further to the announcement on 30 June 2025 the Company's TAO
Strategies partnership has delivered strong performance growth, with subnet
emissions increasing from τ9 TAO daily (as reported on June 30th) to τ15 TAO
daily (equivalent to approximately $5,490 USD daily)*. With TAO valuations
rising to approximately $366 USD, this represents a significant improvement in
the performance-based marketing strategy supporting marketplace growth. The
TAO awards program, which went live on Tuesday, July 8th, has attracted top AI
agent developers and demonstrates sundae_bar's forward-thinking approach to
digital asset strategy.

Jill Kenney, CEO of sundae_bar comments: "Our Bitcoin treasury management
policy represents a measured approach to capital preservation and growth.
Having secured operational funding through AIM admission fundraising, we are
pleased to deploy these surplus funds in accordance with our policy. This,
combined with the strong performance of our TAO Strategies partnership,
reinforces our belief that innovative digital asset strategies can directly
enhance core marketplace growth while attracting premium AI developers to the
platform."

The Bitcoin acquisition and TAO marketing program represent financial strategy
decisions that complement, but do not alter, the Company's core business
operations as an AI marketplace platform connecting AI Agent developers with
businesses which we see as providing us with substantial opportunities to grow
our business.

*Data sourced from TOA Stats: taostats.io/subnets/121/chart and correct as 10
July 2025 at 7:30pm London Time

For further information please contact:

 

 Sundae Bar Plc            Jill Kenney                            +44 (0) 20 3004 9512
 Yellow Jersey PR Limited  Charles Goodwin & Annabelle Wills      +44 (0) 20 3004 9512

 (Financial PR)

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About sundae_bar:

Following its successful AIM admission in June 2025, sundae_bar operates a
live beta marketplace at sundaebar.ai featuring AI agents across critical
business functions including HR automation, cryptocurrency trading, and
marketing operations.

The platform emerged from the strategic merger of Ora Technology PLC and
Kondor AI PLC, combining enterprise-grade marketplace infrastructure with
proven AI expertise and an established community of 60,000+ users.

For more information, visit: sundaebar.ai

About sundae_bar TAO Awards Strategy

The sundae_bar TAO Awards program leverages Bittensor subnet emissions to
attract top-tier AI agent developers and accelerate marketplace growth. This
performance-based initiative creates sustainable funding opportunities for AI
agent development while rewarding commercial success on the platform.

 

The program operates through sundae_bar's dedicated subnet, distributing TAO
emissions to developers based on agent performance metrics on a weekly basis.
As the Company continues developing its validator logic and incentive
mechanisms toward full decentralization, an interim competition structure
ensures immediate reward distribution for current development activity.

 

 

 

 

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