RCS - Tortilla Mexcn.Grill - TORTILLA ANNOUNCES DUAL DELIVERY STRATEGY

Tortilla Mexican GrillAnnouncement

15/02/2024 07:00

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RNS Number : 1926D  Tortilla Mexican Grill PLC  15 February 2024

15 February 2024

TORTILLA ANNOUNCES DUAL DELIVERY STRATEGY

IN PARTNERSHIP WITH UBER EATS AND JUST EAT

 

Tortilla Mexican Grill PLC ("Tortilla"), the UK's largest fast-casual Mexican
restaurant brand, has confirmed Uber Eats and Just Eat as its delivery
partners, following a review of the brand's delivery strategy, which was
announced on 20 December 2023.

Delivery is an important sales channel for Tortilla as the food offering is
well-suited to being consumed off-premises.

The Group delivered more than 1.5 million mains across Uber Eats, Just Eat and
Deliveroo in 2023, whilst maintaining an average of 4.6-star customer app
rating. The Chicken Pibil Burrito won first-place for most ordered dish in
2023.

Whilst the Group's multi-partner approach to delivery has supported strong
growth in sales volumes and awareness, delivery commission charges have
challenged margin performance.  To mitigate this, the Group sought for a new
delivery structure and to strengthen the relationship between fewer partners.

Furthermore, Uber Eats UK had the highest order growth in the industry in
2023, with Gross Bookings up nearly 20% year-over-year.

The refined strategy will see Tortilla collaborating on some exciting
marketing efforts; including the launch of exclusive products and offers, and
heavy investment into brand awareness to attract new customers through a
growing UK customer base.

The recent review is part of a series of wider ongoing management initiatives
as the Group remains focussed on its strategic objective to drive EBITDA
margin and profitability.

Andy Naylor, UK Managing Director at Tortilla says: "We're delighted to extend
our relationships with Uber Eats and Just Eat. We are confident that these
strategic partnerships will play a key role in supporting sustainable,
profitable growth across the important delivery channel, underpinning our
growing presence as the UK's leading fast-casual Mexican brand."

Matthew Price, General Manager UK, Ireland and Northern Europe at Uber Eats
comments:

"We're thrilled to be building on what has been an incredibly successful
partnership to date with Tortilla. The Tortilla menu is loved by our
customers; ticking the boxes of flavour and freshness, speed and
affordability, and we are really excited for the next steps in our
partnership."

 

 

ENDS

 

ENQUIRIES

 Tortilla Mexican Grill PLC                                Via Houston
 Emma Woods, Non-Executive Chair
 Richard Morris, CEO
 Andy Naylor, CFO

 Liberum Capital Limited (Nominated Adviser, Sole Broker)  Tel: 020 3100 2222
 Andrew Godber
 Edward Thomas
 Nikhil Varghese

 Houston (Public Relations)                                Tel: 0204 529 0549
 Tortilla@houston.co.uk
 Kate Hoare
 Kelsey Traynor
 Ben Robinson
 Mackenzie Parry-Bull

 

About Tortilla Mexican Grill plc

 

Founded in October 2007 by Brandon and Jen Stephens, Tortilla is the UK's
largest fast-casual Mexican restaurant brand with a fully customisable and
authentic California-style Mexican menu.

Tortilla operates 89 restaurants globally, including through franchise
partnerships in the UK with SSP Group plc and Compass UK & Ireland, and in
the Middle East with Eathos.

The brand serves more than 6 million customers every year.

Food provenance and quality is a critical component of our proposition. All
fillings for Tortilla's burritos, salads and tacos are prepared fresh daily,
free from artificial flavours or preservatives. Every dish is fully
customisable with thousands of flavour combinations available to try.

Tortilla is headquartered in London and employs more than 1300 people.

More details at tortillagroup.co.uk (http://www.tortillagroup.co.uk/)

About Uber Eats

 

Uber Eats is an on-demand app and website that helps bring millions of people
around the world the things they want, at the tap of a button. We partner with
over 700,000 restaurants and merchants in more than 6,000 cities across six
continents. From speciality local favourites to national brand names,
groceries to household essentials and more, Uber Eats has what you want when
you want it-with an average global delivery time of 30 minutes.

 

 

 

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