Brief: Triboo media launches new unit LEADOO
10/12/2015 07:49
Dec 10 (Reuters) - Triboo Media SpA TBMA.MI :
* Says launches subsidiary LEADOO, focused on performance
marketing activities
* LEADOO will manage creation of landing pages, restyling of
vertical sites and vertical media buying campaigns to drive
traffic and in selling advertising performance
* New company will be owned in 51 percent by Leonardo ADV,
wholly owned unit of Triboo Media, and 49 percent by management
Source text for Eikon: ID:nBIA100d4
Further company coverage: TBMA.MI
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