Italy's Triboo signs e-commerce deal with influencer Chiara Ferragni, shares rise
09/03/2021 15:51
MILAN, March 9 (Reuters) - Shares in Italy's Triboo TB.MI
rose more than 6% on Tuesday after the digital group said it had
signed an agreement with Chiara Ferragni to manage the online
store for the influencer's brand.
The Chiara Ferragni brand was launched in 2013 as a fashion
footwear brand. Triboo already collaborated with the influencer
for the restyling of her website TheBlondeSalad.com.
"In the growth and development plan of the Chiara Ferragni
brand, e-commerce will be one of the key drivers," Chiara
Ferragni, CEO and creative director of the brand, said in a
statement.
Triboo's shares were up 6.7% by 1548 GMT, outperforming a
0.8% rise in Milan's all-share index .FTITLMS .
(Reporting by Andrea Mandalà; editing by Agnieszka Flak)
((andrea.mandala@thomsonreuters.com; +390680307738;))