April 3 (Reuters) - Vastned Retail NV VASN.AS * Launches up to �110 million convertible bond * Proposes to offer a private placement of �100 million of convertible bonds due 2019 which may be subsequently increased by up to �10 million at the option of * Bonds will be senior and unsecured and will be convertible into fully paid ordinary * Bonds will be senior and unsecured and will be convertible into fully paid ordinary shares of co * Bonds are expected to be issued on or around 10 April, 2014 * ABN Amro / UBS and BNP Paribas are acting as joint bookrunners for the placement of the bonds Further company coverage: VASN.AS ((Amsterdam Newsroom; amsterdam.newsroom@reuters.com; +31 20 504 5000)) Keywords: VASTNED/BRIEF