Russian e-commerce firm Ozon launches own clothing brand

Vasudhagama Enterprises

29/07/2022 15:46

* This content was produced in Russia, where the law
restricts
coverage of Russian military operations in Ukraine.

    MOSCOW, July 29 (Reuters) - Russian e-commerce firm Ozon
 OZON.O  said on Friday it was tapping into the online fashion
market by launching its own brand of clothing.
    Clothes will be sold under the "Hola" label and produced by
manufacturers in Russia, Uzbekistan, Turkmenistan and China,
Ozon said.
    It said that the brand is focusing on women's and children's
wear at the moment but plans to expand its offering in the
future.
    "About 30 items of clothing are now being sold under the
brand, but by autumn the range will exceed 300 items," the
company said.
    The launch of the brand comes as foreign clothing companies
like H&M  HMb.ST  plan to exit Russia after Moscow sent tens of
thousands of troops into Ukraine on Feb. 24.  urn:newsml:reuters.com:*:nL8N2YZ15F

 (Reporting by Reuters)