** Shares of e-commerce firm and retail favorite BBIG.O up
26.8% to $5.16
** Stock is the most actively traded one across U.S.
exchanges; More than 93.5 mln shares changed hands, ~386.4% of
their 30-DMA
** BBIG is the most active and watched stock on
investor-focused social media site stocktwits.com; message
volumes have risen in the last 24 hours
** Several users on Reddit's r/Shortsqueeze have discussed
the co and their plans for the stock in the last 24 hours
** As of Dec. 31, the short interest on BBIG is 28.5% of
outstanding shares - Refinitiv data
** BBIG has 97.28 mln shares outstanding worth ~$395.92 mln
and free float of 87.52 mln shares
** BBIG is up for the fifth straight session and has gained
117% this year, outperforming the S&P 500, which has fallen
3.6%, on the rising prospects of aggressive monetary policy
tightening by the U.S. Federal Reserve
(Reporting by Devik Jain in Bengaluru)
((Devik.Jain@thomsonreuters.com; within U.S. +1 646 223 8780;
outside U.S. +91 80 6182 2062; ;))