(Updates)
** Shares of e-commerce firm and retail traders' favorite
BBIG.O jumped 26.3% to $5.14 in afternoon trading, set for
best day in 4-1/2 months
** Most actively traded stock across U.S. exchanges with 212
mln shares changing hands by 13:21 p.m. ET, 4.8x its 10-day
moving average
** Stock on course for its busiest trading session in more
than four months
** BBIG is the most touted ticker on investor-focused social
media site stocktwits.com; message volumes have risen in the
last 24 hours
** Several users on Reddit's r/Shortsqueeze have discussed
the co and their plans for the stock in the last 24 hours
** About 25.9% of stock's publicly traded shares are
shorted, according to analytics company Ortex
** It's a very shorted company, that is showing "some signs
of a short squeeze scenario playing out" - Peter Hillerberg,
co-founder of Ortex
** Short interest in the stock up 15% over the last week,
including 3% on Tuesday - Ortex
** BBIG has 97.28 mln shares outstanding worth ~$395.92 mln
and free float of 87.52 mln shares
** BBIG is up for a fifth straight session and has gained
117% since the start of the year, while the S&P 500 has dropped
4%
(Reporting by Devik Jain and Medha Singh in Bengaluru)
((Devik.Jain@thomsonreuters.com; within U.S. +1 646 223 8780;
outside U.S. +91 80 6182 2062; ;))