RCS - Vodafone Group Plc - Vodafone launches major partnership with UEFA

VodafoneAnnouncement

12/09/2025 07:00

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RNS Number : 0479Z  Vodafone Group Plc  12 September 2025

12 September 2025 | LONDON, UK

Vodafone launches major partnership with UEFA and UC3 to power the future of
women's and men's football

·    Vodafone to become official partner of UEFA Women's Football

·    As an official licensee of the UEFA Champions League, Vodafone will
launch the Champions Travel eSIM to deliver enhanced connectivity to football
fans

Vodafone has agreed a major multi-year partnership with UEFA and UC3(1) to
support the development of women's and men's European football.

This is an exciting time for Vodafone to engage with women's football. As an
official partner of UEFA Women's Football, Vodafone will sponsor through to
2030: UEFA Women's Champions League; UEFA Women's EURO 2029; UEFA Women's
Futsal EURO 2027; UEFA Women's Nations League; Women's European Qualifiers;
UEFA Women's Under-19 Championship; and UEFA Women's Under-17 Championship.

Vodafone, as a leading telecommunications provider, has also become an
official licensee of the UEFA Champions League for the 2025-2026 and 2026-2027
seasons. Coinciding with the start of the league phase of the UEFA Champions
League, Vodafone will launch the Champions Travel eSIM, to support football
away fans and other international travellers. The Champions Travel eSIM will
provide worry-free travel with global data connectivity in 206 countries,
including UEFA's 55 member associations. The Champions Travel eSIM includes
unlimited data and multiple top up options, the opportunity to create Wi-Fi
hotspot zones and a dedicated customer service desk.(2) Vodafone will also
offer Champions Travel eSIM customers the opportunity to win free match
tickets via periodic lucky draws. Vodafone intends to work with UEFA and UC3
to create further impactful and engaging experiences for fans.

 

Ahmed Essam, CEO of European Markets at Vodafone, said: "It is great to once
again be associated with European football. We are excited to sponsor women's
football, which is one of the fastest growing sports globally. As an official
licensee of the men's flagship club competition, Vodafone will help to further
enhance the experience for fans, and we will launch the Champions Travel eSIM,
with a range of benefits for football fans around the world."

 

Vodafone has stepped up investment in its brand, with a focus on engaging
with its customers on what they are passionate about. Through this new
agreement, together with the recently announced sponsorship of Borussia
Dortmund football club, they have developed an increased number of top tier
sponsorship relationships. In other sports, Vodafone has partnerships with The
Championships, Wimbledon and The All England Lawn Tennis & Croquet Club,
Scottish Rugby, The Welsh Rugby Union and The Irish Rugby Football Union,
Turkish Women's Volleyball and RunCzech, the Czech Republic's largest running
series.

As a partner to major sports, Vodafone has consistently used its telecom
network expertise to enhance the experience for fans, such as reducing mobile
congestion at events, helping fans to access online updates about their
favourite live sports, and to upload their reactions in real time.

 

Nadine Kessler, UEFA women's football director, said: "The meteoric rise of
the women's game, highlighted by the record-breaking success of this summer's
UEFA Women's EURO, is undeniable, and it continues to attract some of the
world's most recognisable brands eager to be a part of this groundbreaking
moment. We are delighted to welcome Vodafone to the UEFA Women's Football
partner family. Their commitment and global reach make them an ideal ally as
we work together to keep pushing the game forward, creating more opportunities
for women and girls, and inspiring the next generation of fans and players
around the world."

 

Guy-Laurent Epstein, UEFA executive director of marketing, said: "We are
delighted to welcome Vodafone as a sponsor of UEFA Women's Football and a UEFA
Champions League licensee. Vodafone's strong track record in supporting sport,
coupled with their commitment to innovation and inclusion, aligns seamlessly
with our ambition to grow the game at every level. Together, we look forward
to creating impactful and engaging experiences that bring fans closer to the
sport they love."

 

 ENDS 

Notes to Editors

1.      UC3 is the joint venture company between UEFA and the European
Club Association responsible for managing the commercial and business aspects
of the UEFA club competitions.

2.      For more information about the Vodafone Travel eSIM, visit
https://travel.vodafone.com/ (https://travel.vodafone.com/)

For imagery, please visit HERE
(https://www.flickr.com/photos/vodafonegroup/collections)

 

Contact details

 Media Relations:                                                 Investor Relations:

 Vodafone.com/media/contact (http://vodafone.com/media/contact)   i (https://investors.vodafone.com) nvestors.vodafone.com

                                                                (https://investors.vodafone.com)
 GroupMedia@vodafone.com (mailto:GroupMedia@vodafone.com)

                                                                ir@vodafone.co.uk (mailto:ir@vodafone.co.uk)

 

 

 

About Vodafone Group

Vodafone is a leading European and African telecoms company.

 

We serve over 355 million mobile and broadband customers, operating networks
in 15 countries with investments in a further five and partners in over 40
more. Our undersea cables transport around a sixth of the world's internet
traffic, and we are developing a new direct-to-mobile satellite communications
service to connect areas without coverage. Vodafone runs one of the world's
largest IoT platforms, with over 215 million IoT connections, and we provide
financial services to around 92 million customers across seven African
countries - managing more transactions than any other provider.

 

From the seabed to the stars, Vodafone's purpose is to keep everyone
connected.

 

For more information, please visit www.vodafone.com
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