RCS - XLMedia PLC - Exclusive Partnership with Star Tribune

XLMediaAnnouncement

06/02/2024 07:00

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RNS Number : 0772C  XLMedia PLC  06 February 2024

6 February 2024

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

XLMedia Announces Exclusive Partnership with Star Tribune

 

XLMedia Announces Commercial Partnership with Star Tribune Media Company,
Largest Upper Midwest News Organization, to be its Exclusive Provider of
Sports Betting Content

 

LONDON, 6 February 2024 - XLMedia PLC (AIM: XLM) the global digital media
company that manages a portfolio of premium brands with an emphasis on sports
and gaming in regulated markets, announces a commercial partnership with the
largest US Upper Midwest news organization, Star Tribune Media Company. As
part of this partnership, XLMedia will be the exclusive provider of sports
betting commercial content for Star Tribune, which attracts more than 7
million unique monthly digital users. Based in Minnesota, Star Tribune's
audience numbers are consistently ranked in the top five in the country
amongst regional and national publishing peers.

 

This strategic partnership is another major win for XLMedia's Media
Partnership Business (MPB) as it expands the Company's reach in Minnesota and
neighboring states with a highly esteemed partner which is widely recognised
for its journalism excellence. While there is no certainty around the timing
of Minnesota approving regulated online sports betting, the state is ranked in
the top five for Daily Fantasy Sports usage and has a sizable sports audience
indicating a potentially robust market when the time arrives.

 

The partnership allows Star Tribune to tap into advanced revenue streams from
Daily Fantasy Sports in Minnesota, as well as sports betting in Midwest
legalized states such as Ohio, Iowa and Illinois.  XLMedia will leverage its
industry-leading media partnership model to create high-quality commercial
content, manage commercial deals with regulated sportsbook operators, and
implement proven monetization strategies.

 

David King, Chief Executive Office of XLMedia, commented:

 

"We are very pleased to partner with Star Tribune, an esteemed and highly
respected media organization based in the US Midwest. In line with our
strategy, this deal positions us well to continue to build on our MPB success
and drive revenue in a key region of the US."

 

Paul Kasbohm, EVP and Chief Revenue Officer, Star Tribune commented:

 

"We're excited to partner with XLMedia to provide our readers with this highly
engaging commercial content. XLMedia brings tremendous credibility and
expertise, allowing us to stay ahead of the curve and offer readers the latest
information to make their own informed decisions about this rapidly evolving
space."

 

 XLMedia plc                                              ir@xlmedia.com

 David King, Chief Executive Officer                      via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com)

 Vigo Consulting                                          Tel: 020 7390 0233

 Jeremy Garcia / Fiona Hetherington / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com)

 Cavendish Capital Markets Limited (Nomad and Broker)     Tel: 020 7220 0500

 Giles Balleny / Callum Davidson

 www.cavendish.com (http://www.cavendish.com)

 

 

About XLMedia

XLMedia (AIM: XLM) is a leading global digital media company that creates
compelling content for highly engaged audiences and connects them to relevant
advertisers. The Group manages a portfolio of premium brands with a primary
emphasis on Sports and Gaming in regulated markets. XLMedia brands are
designed to reach passionate people with the right content at the right time.

 

About Star Tribune Media Company

Building on an extraordinary 156-year legacy that includes seven Pulitzer
Prizes and hundreds of other awards, the Star Tribune Media Company is the
Midwest's largest news organization and is an unrivaled force for journalistic
excellence in Minnesota. The Star Tribune has a vision to create the leading
model for local news in America - driving innovation in media to make every
Minnesotan's life better. For more information,
visit www.startribunecompany.com (http://www.startribunecompany.com/) .

 

 

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