RCS - XLMedia PLC - Extension of Strategic Partnership Agreement

XLMediaAnnouncement

14/09/2022 07:16

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RNS Number : 3529Z  XLMedia PLC  14 September 2022

14 September 2022

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

Extension of Strategic Partnership Agreement

 

XLMedia and Advance Local extend partnership to create sports betting content
for Massachusetts

 

XLMedia (AIM: XLM), a leading global digital publisher, connecting advertisers
with consumers, today announces an expanded partnership with Advance Local to
create premium betting content and a new revenue stream for their MassLive.com
brand, a leading Massachusetts news and information website attracting an
average of 6.5 million unique visitors every month.

 

MassLive.com represents a significant win for XLMedia as it seeks to scale its
North American media partnership business ahead of Massachusetts' upcoming
online betting launch. This partnership will focus on creating highly engaging
content, managing commercial deals with regulated sportsbook operators, and
executing proven monetisation strategies built upon years of industry
expertise.

 

MassLive.com represents the second Advance Local property with which XLMedia
has partnered, the first being cleveland.com. XLMedia has helped fuel
cleveland.com's growth in the sports betting segment since the partnership
began in February 2022.

 

David King, Chief Executive Officer of XLMedia, commented:

 

"We are pleased to be announcing another key strategic partnership ahead of
Massachusetts' sports betting launch next year, in what we believe will be
another important growth territory for the Group.

 

This deal also expands our strong partnership with the Advance Local team and
further demonstrates one of our strategic ambitions to align with premium
publishers in key sports betting markets."

 

 

Howard Kamen, Vice President of Sports Betting & iGaming at Advance Local,
added:

 

"XLMedia's impressive betting content and results to date in Ohio gave us
great confidence to work with their team in Massachusetts, another key market
for us.

 

We're excited for MassLive.com to become a go-to resource for both novice and
experienced bettors as the state moves to legalise sports betting - creating a
new content vertical and revenue stream for the property."

 

 

For further information, please contact:

 

 XLMedia plc                                                                                                                                                                                                                                                                                                ir@xlmedia.com (mailto:ir@xlmedia.com)

 David King, Chief Executive Officer                                                                                                                                                                                                                                                                        via Vigo Consulting

 Caroline Ackroyd, Chief Financial Officer

 www.xlmedia.com
 (https://urldefense.proofpoint.com/v2/url?u=http-3A__www.xlmedia.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=_j7WE8b4VBDMQh_NEDyHzuFbYwFlFY6-qLfGA6Yt41Y&m=DVVCNZwmu_ac9hl5ohXT4wpJr4z599217_wVFtBpEgQ&s=Q5UVdAHcTsLlclrxsimuE3YVgPSl2_FC8sl-lhAnCDY&e=)

 Vigo Consulting                                                                                                                                                                                                                                                                                            Tel: 020 7390 0233

 Jeremy Garcia / Kendall Hill

 www.vigoconsulting.com
 (https://urldefense.proofpoint.com/v2/url?u=http-3A__www.vigoconsulting.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=_j7WE8b4VBDMQh_NEDyHzuFbYwFlFY6-qLfGA6Yt41Y&m=DVVCNZwmu_ac9hl5ohXT4wpJr4z599217_wVFtBpEgQ&s=Dp3eOyMI4Rc_hHhLHn_XMP2oSvtXXIYM-7-VYEozhr0&e=)

 Cenkos Securities plc (Nomad and Joint Broker)                                                                                                                                                                                                                                                             Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com
 (https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cenkos.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=_j7WE8b4VBDMQh_NEDyHzuFbYwFlFY6-qLfGA6Yt41Y&m=DVVCNZwmu_ac9hl5ohXT4wpJr4z599217_wVFtBpEgQ&s=9lVDL6O-YsX8UjXyO1ANaF7qBeR0iwe6ltOaQDIZEZc&e=)

 Berenberg (Joint Broker)                                                                                                                                                                                                                                                                                   Tel: 020 3207 7800

 Mark Whitmore / Richard Andrews / Jack Botros

www.berenberg.com (http://www.berenberg.com)

 

About XLMedia:

 

About XLMedia:

XLMedia (AIM:XLM) is a global digital publisher operating across sports,
gaming and personal finance focused on connecting audiences and advertisers.

The Group manages a portfolio of premium brands that cover a range of
attractive geographies with a primary emphasis on Sports and Gaming in
regulated markets. The XLMedia portfolio is designed to reach targeted,
engaged audiences with the desire to action.

 

About Advance Local:

 

Advance Local owns and operates the nation's leading local media groups,
software and data platforms, and marketing agencies. A company grounded with
rich history and driven by creative innovation, Advance Local's mission is to
strengthen and empower the communities we serve.

 

The company's media groups reach more than 55 million people per month with
quality journalism and community engagement through websites, podcasts,
newspapers, magazines and video. Media groups include Advance Ohio, Alabama
Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ
Advance Media, PA Media Group, Staten Island Media Group.

 

Advance Local's software and data platforms include ZeroSum, Aduna, Hoot
Interactive and Subtext. The company's agencies include Headline Group,
Advance Aviation, Advance 360 Education, Advance 360 Health, Advance Travel
& Tourism and Advance Local Events. Visit Advance Local
at www.advancelocal.com
(https://www.globenewswire.com/Tracker?data=VU9XXh90PTT1JS6prA8XuTjfeJ5ecU9pLlur3w1cSLcipAMwOahda7vkNYwtkIA-bIh8P7Gt6dmdJJIawK9XBDOxG1cjpV11tQd43JDrDUU=)
.

 

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