RCS - XLMedia PLC - Extension of Strategic Partnership Agreement

XLMediaAnnouncement

11/01/2024 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240111:nRSK3202Za&default-theme=true

RNS Number : 3202Z  XLMedia PLC  11 January 2024

11 January 2024

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

Extension of Strategic Partnership Agreement &

Update Ahead of North Carolina Sports Betting Launch

 

·    XLMedia extends partnership with Colorado-based sports publisher,
Mile High Sports

·    WRAL.com partnership proving successful ahead of North Carolina
Launch

 

LONDON, 11 January 2024 - XLMedia PLC (AIM: XLM) a leading global digital
media, announces a two-year extension with long-term partner, Mile High
Sports. Mile High Sports is a Colorado-based independent publisher primarily
focused on professional sports with high quality multi-media content and a
highly engaged sports betting audience.

 

Mile High Sports has been a strategic partner of XLMedia since the Group
entered the US market in 2020, expanding the Company's footprint in regulated
states while delivering additional revenue for both businesses. This two-year
extension further solidifies XLMedia's Media Partnership Business (MPB) as an
industry leader.

 

North Carolina Sports Betting Launch Update

 

In recent news, the Governor of North Carolina, Roy Cooper (Democrat) publicly
stated his intention to launch online sports betting prior to the 2024 March
Madness NCAA basketball tournament.

 

The Group's North Carolina media partner, WRAL.com, is performing well in
neighbouring states where sports betting has already been legalised and is
very well positioned in North Carolina ahead of its launch. North Carolina is
the ninth most populous state in the US and home to a passionate community of
professional and collegiate sports fans making it an attractive sports betting
market.

 

David King, Chief Executive Office of XLMedia, commented:

 

"We continue to build our successful Media Partnership Business. The extension
with Mile High Sports is further proof of the Business' ability to partner
with valued publishers.

 

"Our partnership with WRAL.com positions us well to drive new revenue in
legal Southern US states whilst also enabling us to reach North
Carolina's large sports fan base in preparation for the upcoming launch of
sports betting."

 

 

For further information, please contact:

 XLMedia plc                                              ir@xlmedia.com

 David King, Chief Executive Officer                      via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com)

 Vigo Consulting                                          Tel: 020 7390 0233

 Jeremy Garcia / Fiona Hetherington / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com)

 Cavendish Capital Markets Limited (Nomad and Broker)     Tel: 020 7220 0500

 Giles Balleny / Callum Davidson

 www.cavendish.com (http://www.cavendish.com)

 

About XLMedia

XLMedia (AIM: XLM) is a leading global digital media company that creates
compelling content for highly engaged audiences and connects them to relevant
advertisers.

 

The Group manages a portfolio of premium brands with a primary emphasis on
Sports and Gaming in regulated markets. XLMedia brands are designed to reach
passionate people with the right content at the right time.

 

About Mile High Sports

Mile High Sports is a Colorado-based independent publisher primarily focused
on professional sports, with high quality multi-media content and a highly
engaged sports betting audience.

 

Mile High Sports is dedicated to unique commentary covering the sports scene
around Denver, Colorado, through its magazine, website, radio station, podcast
network, and social media channels. Visit Mile High Sports at
https://milehighsports.com/ (https://milehighsports.com/) .

 

About WRAL.com's Parent Company, Capitol Broadcasting Company, Inc.

Capitol Broadcasting Company, Inc. is a diversified communications company
which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD,
WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace,
WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield)
in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain League
in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the
American Underground startup hub in Durham, NC; and real estate interests
including the American Tobacco Historic District in Durham, NC, and Rocky
Mount Mills in Rocky Mount, NC. Brands - Capitol Broadcasting Company
(https://capitolbroadcasting.com/brands/) .

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRADBGDBDSBDGSG