RCS - XLMedia PLC - Sports Content Partnership with Advance Local

XLMediaAnnouncement

10/05/2022 07:00

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RNS Number : 8607K  XLMedia PLC  10 May 2022

10 May 2022

 

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

XLMedia and Advance Local Sign Exclusive Sports Content Partnership Deal

XLMedia to create sports betting content and drive revenue for Advance Local's
cleveland.com

XLMedia (AIM: XLM), a leading global digital performance publisher, has
entered into a media partnership with Advance Local to be the exclusive
provider of sports betting content for cleveland.com, the premier Ohio news
and information website attracting an average of 9.9 million unique users
every month.

Cleveland.com represents XLMedia's largest media partner to date, offering key
U.S. and regional coverage by capitalising on the brand's massive Ohio-based
audience - a state slated to legalise mobile betting in Q4 2022. The deal
provides cleveland.com advanced abilities to capture new revenue streams and
is another proof point showcasing XLMedia's strong capabilities to monetise
highly engaged audiences via partnerships.

XLMedia has an industry-leading media partnership business offering
significant scale, high quality commercial content and access to high-value
advertiser relationships for leading publishers across the U.S. and Canada.

Within the agreement, XLMedia will focus on creating highly engaging content
related to sports betting across leagues like NFL, MLB, NBA, NHL, UFC, NCAA
sports and more. The team will also manage commercial deals with regulated
sportsbook operators, and execute proven monetisation strategies built upon
years of industry expertise.

Cody Darwick, director of media partnerships, XLMedia commented:

"We are thrilled to partner with Advance Local's cleveland.com platform, as
this deal represents a major step in our strategic efforts to strike media
partnerships with premium North American publishers looking to capitalise on
the fast-growing online sports betting industry. The timing couldn't be more
perfect ahead of Ohio's anticipated statewide sports betting launch later this
year.

XLMedia's expertise is an ideal fit for our business as Ohio prepares to
embrace the new legalised online sports betting frontier," said Howard Kamen,
vice president of sports betting and iGaming at Advance Local. "We were
looking for the right partner to bolster cleveland.com's award-winning sports
betting coverage and found exactly that in XLMedia - a talented team of
writers that will bring informative content to our audience along with a
proven ability to create new revenue streams."

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For further information, please contact:

 XLMedia plc                                              ir@xlmedia.com

 Caroline Ackroyd, Chief Financial Officer                via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com/)

 Vigo Consulting                                          Tel: 020 7390 0233

 Jeremy Garcia / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com)

 Cenkos Securities plc (Nomad and Joint Broker)           Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com (http://www.cenkos.com/)

 Berenberg (Joint Broker)                                 Tel: 020 3207 7800

 Mark Whitmore / Richard Andrews / Jack Botros

 www.berenberg.com (http://www.berenberg.com/)

About XLMedia:

XLMedia (AIM:XLM) is a global digital performance publisher. Operating across
sports, personal finance, and gaming, the Group utilizes data science to reach
the right audiences with the right content at the right time - driving action
and building valuable relationships between audiences and partners.

The Group manages a balanced portfolio of premium brands that cover a range of
attractive geographies with a primary emphasis on regulated markets. The
XLMedia portfolio is designed to reach targeted audiences with the desire to
engage and take action.

About Advance Local:

Advance Local, one of the largest media groups in the United States, operates
the leading news and information companies in multiple states, reaching more
than 55 million people monthly with its quality journalism and community
engagement.

 

Never resting on our laurels, our company is built upon the values of
Integrity, Customer-First, Inclusiveness, Collaboration, and Forward-Looking.
Always innovating and evolving, our mission is to strengthen and empower the
communities we serve.

 

Advance Local Media Groups include MLive Media Group, Advance Ohio, Alabama
Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian
Media Group, Staten Island Media Group, PA Media Group; Headline Group,
Advance 360, a marketing agency specialized in the edcation, healthcare, and
travel industries; and ZeroSum, a leader in software, marketing, and data
science ocused solely on the auto industry. Visit Advance Local
at www.advancelocal.com
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