REG - XLMedia PLC - Exclusive Media Partnership

XLMediaAnnouncement

05/09/2023 07:00

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RNS Number : 3113L  XLMedia PLC  05 September 2023

5 September 2023

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

XLMedia Signs Exclusive Media Partnership with Atlanta Journal-Constitution,
LLC.

 

XLMedia to provide premium sports betting content for the acclaimed
Georgia-based news and sport brand

 

XLMedia PLC (AIM: XLM), the global digital media company that manages a
portfolio of premium brands with an emphasis on sports and gaming in regulated
markets, is pleased to announce that it has signed an exclusive three-year
partnership with Atlanta Journal-Constitution, LLC. ("AJC") to create premium
sports betting content.  AJC reaches over 9.2 million unique digital users
per month.

 

Through its industry-leading Media Partnership Business ("MPB"), XLMedia
partners with prominent publishers across the United States and Canada,
providing them with access to high quality commercial content and high-value
advertiser relationships.  The partnership with AJC represents another
significant win for XLMedia's MPB, expanding the Group's already established
footprint in Georgia and the Southern states of the US. This exclusive
agreement will enable AJC to capture new revenue streams whilst providing
their readership with a new content offering.

 

The partnership also allows XLMedia to immediately reach AJC's national
readership in currently legal live sports betting markets, and also provides
the Company with access to AJC's readership in Georgia should the state
legalise sports betting in the medium term.

 

David King, Chief Executive Officer of XLMedia, commented:

 

"We are delighted to partner with Atlanta Journal-Constitution, an exceptional
and well-established brand in digital publishing and news reporting. This deal
positions us well to drive new revenue in legal Southern states such as
Kentucky and North Carolina whist also enabling us to reach Georgia's large
sports fan base if sports betting is legalised."

 

"In line with our strategy, this partnership accelerates our efforts to expand
our North America footprint in key current and future markets to capitalise on
the US's growing sports betting market."

 

 

For further information, please contact:

 

 XLMedia plc

 David King, Chief Executive Officer                          ir@xlmedia.com (mailto:ir@xlmedia.com)

 Caroline Ackroyd, Chief Financial Officer                    via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com/)

 Vigo Consulting                                              Tel: 020 7390 0233

 Jeremy Garcia / Fiona Hetherington / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com/)

 Cenkos Securities plc (Nomad and Broker)                     Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com (http://www.cenkos.com/)

 

About XLMedia

XLMedia (AIM: XLM) is a leading global digital media company that creates
compelling content for highly engaged audiences and connects them to relevant
advertisers.

 

The Group manages a portfolio of premium brands with a primary emphasis on
Sports and Gaming in regulated markets. XLMedia brands are designed to reach
passionate people with the right content at the right time.

 

 

 

 

 

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