REG - XLMedia PLC - New Media Partnership Agreement in North Carolina

XLMediaAnnouncement

22/08/2023 07:00

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RNS Number : 9912J  XLMedia PLC  22 August 2023

22 August 2023

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

XLMedia Signs New Media Partnership Agreement in North Carolina Ahead of 2024
State Launch

 

XLMedia enters commercial partnership with WRAL.com to be its exclusive
provider of sports betting content

 

XLMedia PLC (AIM: XLM) the global digital media company managing a portfolio
of premium brands with an emphasis on Sports and Gaming in regulated markets,
is pleased to announce that it has signed a partnership with Capitol
Broadcasting Company, Inc., the owner of WRAL.com and wralsportsfan.com as the
'partner websites' ('WRAL.com'), a premium news brand based in North Carolina
which attracts more than 4 million unique monthly users, to be its exclusive
provider of sports betting content.  This is in line with XLM's strategic
objective to expand its North America footprint and Media Partnership Business
(MPB).

 

The strategic partnership with WRAL.com is another major win for XLMedia's MPB
as it deepens the Company's reach in North Carolina ahead of the state's
anticipated online betting launch in 2024. North Carolina, the ninth most
populous state in the US, is home to a passionate community of professional
and collegiate sports fans, making it a prime market for sports betting
content. The deal will allow WRAL.com to tap into new revenue streams, drawing
on XLMedia's expertise in monetising highly engaged audiences through
successful partnerships in the soon-to-launch sports betting states.

 

Additionally, the deal further enhances XLMedia's position as a market-leader
in partnering with prominent publishers across the US and Canada, whilst
providing access to high-quality commercial content and high-value advertiser
relationships. The partnership is enhanced by WRAL.com's authority with its
audience as a trusted, first-class news outlet.

 

David King, Chief Executive Officer of XLMedia, commented:

 

"We are very pleased to be able to build upon our MPB success by adding
another prominent publisher in a key state with strong presence for both
professional and college sports. This is an important revenue opportunity for
both businesses.

 

"In line with our stated strategy, this agreement furthers our efforts to
expand our North America footprint in select markets to capitalise on the
US's growing sports betting market."

 

Chris Weatherly, Vice President of Digital for Capitol Broadcasting Company,
commented:

 

"WRAL Digital is excited to partner with XLMedia's experienced team to
generate relevant and engaging sports betting content for our audience.

 

"We know the anticipation and demand around this content will be at an
all-time high entering 2024, and being able to partner with XLMedia gives us a
big advantage."

 

 

For further information, please contact:

 

 XLMedia plc

 David King, Chief Executive Officer                          ir@xlmedia.com (mailto:ir@xlmedia.com)

 Caroline Ackroyd, Chief Financial Officer                    via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com/)

 Vigo Consulting                                              Tel: 020 7390 0233

 Jeremy Garcia / Fiona Hetherington / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com/)

 Cenkos Securities plc (Nomad and Broker)                     Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com (http://www.cenkos.com/)

 

 

About XLMedia

XLMedia (AIM: XLM) is a leading global digital media company that creates
compelling content for highly engaged audiences and connects them to relevant
advertisers.

 

The Group manages a portfolio of premium brands with a primary emphasis on
Sports and Gaming in regulated markets. XLMedia brands are designed to reach
passionate people with the right content at the right time.

 

About WRAL.com's Parent Company, Capitol Broadcasting Company, Inc.

Capitol Broadcasting Company, Inc. is a diversified communications company
which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD,
WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace,
WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield)
in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain League
in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the
American Underground startup hub in Durham, NC; and real estate interests
including the American Tobacco Historic District in Durham, NC, and Rocky
Mount Mills in Rocky Mount, NC. Brands - Capitol Broadcasting Company
(https://capitolbroadcasting.com/brands/) .

 

 

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