REG - XLMedia PLC - XLMedia Signs Exclusive Newsweek Partnership Deal

XLMediaAnnouncement

01/12/2022 07:00

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RNS Number : 1380I  XLMedia PLC  01 December 2022

1 December 2022

 

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

 

XLMedia and Newsweek Sign Exclusive Sports Content Partnership Deal

XLMedia to create sports betting content and drive revenue for premier
national news brand, Newsweek.

LONDON, December 1, 2022 -- XLMedia PLC (AIM: XLM) the global digital media
company that manages a portfolio of premium brands with an emphasis on sports
and gaming in regulated markets, announces a new partnership with Newsweek to
exclusively supply premium sports betting content for the global news brand,
reaching 50M unique readers across the U.S. each month. XLMedia will supply
the exclusive content through its Sports Betting Dime brand.

 

Newsweek represents XLMedia's largest national media partner to
date, offering substantial audience reach across the US in both current
states with legalised online sports betting and future states as sports
betting continues to legalise across the country.

 

XLMedia has an industry-leading media partnership business offering prominent
publishers across the U.S. and Canada access to high quality commercial
content and high-value advertiser relationships.  The partnership is enhanced
by Newsweek's strong readership due to the decades of authority built from its
high-quality news reporting, well-known magazine publication and daily
destination website, newsweek.com.

 

Within the agreement, XLMedia will focus on creating highly engaging sports
betting content while also managing commercial deals with regulated sportsbook
operators and executing proven monetisation strategies. The deal provides
Newsweek a new opportunity in content commerce and a new content offering for
its audience.  The company expects this deal to make an initial contribution
to revenue in 2023 with the potential to grow over the medium term.

 

David King CEO, XLMedia commented:

 

"We are thrilled to partner with Newsweek, adding another high-quality
publisher to our partnership business, and we look forward to working with
them. This partnership is an important part of expanding our reach in existing
legal sports betting states while also laying the ground to reach new
audiences when new states legalise online sports betting."

 

For further information, please contact:

 

 XLMedia plc

 David King, Chief Executive Officer                       ir@xlmedia.com (mailto:ir@xlmedia.com)

 Caroline Ackroyd, Chief Financial Officer                 via Vigo Consulting

 www.xlmedia.com (http://www.xlmedia.com/)

 Vigo Consulting                                           Tel: 020 7390 0233

 Jeremy Garcia / Kendall Hill

 www.vigoconsulting.com (http://www.vigoconsulting.com/)

 Cenkos Securities plc (Nomad and Joint Broker)            Tel: 020 7397 8900

 Giles Balleny / Max Gould

 www.cenkos.com (http://www.cenkos.com/)

 Berenberg (Joint Broker)                                  Tel: 020 3207 7800

 Mark Whitmore / Richard Andrews / Jack Botros

 www.berenberg.com (http://www.berenberg.com/)

 

About XLMedia:

 

XLMedia (https://www.xlmedia.com/) (AIM: XLM) is a leading global digital
media company that creates compelling content for highly engaged audiences and
connects them to relevant advertisers.

 

The Group manages a portfolio of premium brands with a primary emphasis on
Sports and Gaming in regulated markets. XLMedia brands are designed to reach
passionate people with the right content at the right time.

 

 

 

 

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