RCS - 4GLOBAL PLC - 4GLOBAL and EuropeActive launch global datahub

4GlobalAnnouncement

15/09/2022 07:00

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RNS Number : 5118Z  4GLOBAL PLC  15 September 2022

15 September 2022

4GLOBAL PLC

("4GLOBAL" or the "Company")

4GLOBAL and EuropeActive announce launch of global datahub

4GLOBAL, a UK-based data, services and software company focused on sport and
the promotion and measurement of physical activity, is delighted to announce
the expansion of its DataHub into mainland Europe in conjunction with
EuropeActive.

EuropeActive represents a sector that generates revenues of more than EUR
€28.2 billion annually, with over 64,000 facilities used by more than 64
million customers in Europe. Its main goal is the fight against inactivity,
through its long-term focus on the continuous development of the sector
through its work with EU Institutions, national associations, fitness
operators and suppliers.

 

The launch follows a recent successful trial in collaboration with a select
group of EuropeActive's mainland Europe fitness operators, including Basic Fit
and SATS. As a result, 4GLOBAL's DataHub will now be rolled out to gather and
analyse data across the European fitness sector.

4GLOBAL's European DataHub will support business growth and provide operators
through its Social Value Calculator product ("SVC") with insights which allow
investments to be properly targeted towards communities that need it and will
benefit the most.

4GLOBAL's SVC is already widely and successfully used in the UK.

Data gathered from the rollout will be used to create a European version of
the SVC with findings presented at next year's European Health and Fitness
Forum.

Andreas Paulsen, CEO of EuropeActive, commented: "We're excited to have
initiated the visionary European DataHub project with EuropeActive's key
partners at this transformative time in our sector's history. We're eager to
see the benefits and insights this innovative tool will bring to businesses
and communities across the Continent. With market uncertainty and volatility
increasing as a consequence of the pandemic, inflation, energy costs,
disrupted supply chains and labour shortages, it is vital to have a
comprehensive understanding of the landscape in front of our sector's
businesses. The European DataHub will help our stakeholders take fact-based,
informed decisions on their onwards development."

Eloy Mazon, 4GLOBAL's CEO said: "The rollout of the DataHub in mainland Europe
is an important milestone for us. As more and more operators join the scheme
and pool their data, vital information will be generated highlighting the
health benefits of increased physical activity in the population. Data
generated will also help both sports event organisers and fitness operators
target their marketing with the objective of optimising health outcomes."

For further information please contact:

 4GLOBAL                                            c/o IFC Advisory

  Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser        0203 368 3554

  Neil Baldwin

 Oberon Capital - Broker                            0203 179 5300

  Michael Seabrook, Adam Pollock, Chris Crawford

 IFC Advisory                                       0203 934 6630

  Graham Herring / Zach Cohen                        07793 839 024

 

 

 

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