RCS - 4GLOBAL PLC - Appointment of Chief Customer Officer

4GlobalAnnouncement

31/03/2022 07:16

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20220331:nRSe6816Ga&default-theme=true

RNS Number : 6816G  4GLOBAL PLC  31 March 2022

31 March 2022

4GLOBAL PLC

("4GLOBAL" or the "Company")

Appointment of Chief Customer Officer

4GLOBAL, a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity, is
pleased to announce the appointment of Kerstin Obenauer as the Company's new
Chief Customer Officer, a non-board position.

Kerstin will head up the 4GLOBAL account acquisition, management and delivery
team in a new role designed to expand the Company's client base
internationally.  Kerstin was previously UK country director at fitness
technology supplier, EGYM, based in Munich, and has over 20 years' experience
in the fitness sector.

Eloy Mazon, Chief Executive Officer of 4GLOBAL, commented:

"As outlined in our recent trading update, we are seeing strong growth and
have a significant pipeline of opportunities, particularly in Europe and North
America. I am pleased to welcome Kerstin to the 4GLOBAL team and her expertise
will be invaluable as we scale up our offering and focus on our ambition to
become the world's leading data and insight in sports and health data."

For further information please contact:

 4GLOBAL                                        c/o IFC Advisory
 Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser    0203 368 3554
 Neil Baldwin

 Oberon Capital - Broker                        0203 179 5300
 Michael Seabrook, Chris Crawford

 IFC Advisory                                   0203 934 6630
 Graham Herring / Tim Metcalfe / Zach Cohen

About 4GLOBAL

4GLOBAL is a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity. The
Company uses its proprietary data and software solutions to convert data into
actionable insight which enables clients to promote sports participation, to
reduce physical inactivity and to achieve economic, social and healthcare
outcomes.

The Company works with, and supports, a range of clients including governments
(e.g. the UK Government and Sport England), cities and local authorities (e.g.
Neom, Saudi Arabia, and Manchester, UK), sporting federations and activity
providers (e.g. The Gym Group), to address the problem of physical inactivity,
to produce significant and measurable health, social and economic benefits.

Historically, 4GLOBAL has used major sporting events as a catalyst to help
address the issue of physical inactivity issue. Physical inactivity, the key
problem addressed by the technology offering, is a global phenomenon. Across
the globe, physical inactivity has yet to be met with concerted government
action. Addressing this issue is an essential element of 4GLOBAL's potential
growth. Its relationships with governments, and public and international
sports bodies, makes 4GLOBAL ideally placed to provide a solution.

Over time, the role that these sports and sporting events play at national and
city (or in the UK at local authority) level has evolved. 4GLOBAL management
identified the London 2012 Olympics as a transformational point. Since then,
increasing emphasis has been placed on leaving a "legacy" once the event has
ended - economic legacy (in terms of transformation and regeneration of host
cities), social legacy (in terms of improving local/national health, crime
reduction, education improvements) and participatory legacy (to increase the
participation in sport by the host country's population). 4GLOBAL's management
realised that measurement and monitoring of these outcomes requires relevant
data. As a consequence, the Company has built the Sport
Intelligence platform, which tracks and manages activity data that has been
collected and stored on the Company's DataHub, its GDPR-compliant database.

The Directors believe that demand for its offerings will continue to increase.
This is driven by underlying growth in key channels to market, such as a
long-standing relationship with the UK Government, and increased development
of proprietary models that highlight the social return of investment in sport,
rising health and social cost pressures, regulatory and technology change and
continuing consolidation in the sports and technology services industry.

The Group also has a vision to capitalise on the transformation in the role of
sport towards a wider public purpose around health and wellbeing through the
promotion of physical activity, which in turn produces health benefits to
people and society. In this way, and through its proprietary sports
participation data platform, Sport Intelligence, the Company differentiates
itself from more generalist sports and/or health technology and services
businesses.

About Reach announcements

Reach is an investor communication service aimed at assisting listed and
unlisted (including AIM quoted) companies to distribute media only /
non-regulatory news releases such as marketing messages, corporate and product
information into the public domain. An RNS Regulatory announcement is required
to be notified under the AIM Rules for Companies.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAWPUMWWUPPPGU