RCS - 4GLOBAL PLC - Artificial Intelligence and Machine Learning Trial

4GlobalAnnouncement

13/09/2023 07:15

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RNS Number : 2198M  4GLOBAL PLC  13 September 2023

13 September 2023

4GLOBAL PLC

("4GLOBAL" or the "Company")

Artificial Intelligence and Machine Learning Trial

4GLOBAL, a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity, is
pleased to announce it is launching an Artificial Intelligence ("AI") and
Machine Learning Trial with Places Leisure. Artificial Intelligence and
Machine Learning is transforming the leisure industry, completing tasks in a
time efficient and accurate manner.

Places Leisure, as part of Places for People, is one of the UK's leading
social enterprises, welcoming over 30 million members to around 100 health and
wellbeing facilities across the UK annually. Its attractive spaces encourage
communities to play sport, socialise and engage in physical activity.

4GLOBAL's aim is to understand how the role AI and Machine Learning techniques
can influence the sport / physical activity sector by deriving actionable
insights in the following areas: membership cancellation risk identification,
understanding the drivers of retention and targeted intervention
opportunities.

4GLOBAL's insight solutions, powered by AI and Machine Learning models built
on billions of data points from active individuals captured in the DataHub,
will harness robust historical data analysis and reliable predictive
analytics. These solutions aim to generate actionable insights for health and
fitness operators, enabling them to address critical business questions with
precision and gain a competitive advantage.

The insights derived from this trial will enable 4GLOBAL to integrate and
enhance predictive data models across various DataHub products, expediting the
adoption of AI and machine learning within the sports and physical activity
sector.

Eloy Mazon, 4GLOBAL's CEO, commented:

"At 4GLOBAL, we are committed to drive innovation and unlock the power of data
with the cutting-edge technology to assist our clients and partners in
transforming their businesses digitally and achieving sustainable growth. By
leveraging the capabilities of AI and machine learning, health and fitness
operators can craft a highly personalised, immersive, and efficient member
experience, resulting in heightened customer acquisition and enhanced
retention rates.

"Our ongoing trial in collaboration with our longstanding DataHub member,
Places Leisure, provides an invaluable opportunity to explore various
scenarios aimed at addressing pivotal business objectives and enhancing the
value proposition for their members, ultimately extending membership length
and increasing overall customer lifetime value."

 

For further information please contact:

 4GLOBAL                                       c/o IFC Advisory

 Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser   0203 368 3554

 Neil Baldwin

 Canaccord Genuity Limited - Broker            020 7523 8000

 Bobbie Hilliam

 IFC Advisory                                  0203 934 6630

 Graham Herring / Zach Cohen

 

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