RCS - 4GLOBAL PLC - Launch of new Social Value Calculator

4GlobalAnnouncement

17/01/2022 07:05

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RNS Number : 5416Y  4GLOBAL PLC  17 January 2022

17 January 2022

4GLOBAL PLC

("4GLOBAL" or the "Company")

Launch of new Social Value Calculator

4GLOBAL, a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity, is
pleased to announce the launch of the latest version of its Social Value
Calculator ("SVC").

4GLOBAL's SVC is designed to give leisure providers a tool to measure and
provide evidence of the social value created from investment in sport and
physical activity. Social value encompasses health, wellbeing, educational and
social benefits experienced by people, communities and society generally
through physical activity.

The SVC is a fundamental element in 4GLOBAL's business model, in use since the
Company's inception, and enables clients to calculate an estimate of the
monetary value arising from investment.

The new version uses a duration-based model with a focus on the amount of time
per week people spend engaged in physical activity. The model now extends to
include those who are less active rather than the previous focus on the more
active only. The new version of the SVC also enables clients to assess the
financial benefits arising from improvements in physical and mental health,
subjective wellbeing, individual development and social and community
development. Users can apply a range of filters to focus on specific outcomes
or target groups which are key to their investment decisions.

4GLOBAL's SVC is already widely used by its clients to assess the financial
impact of health and wellbeing initiatives. The Directors believe that the new
SVC will provide 4GLOBAL's clients with the tools to make even more compelling
cases for new contracts and will strengthen further 4GLOBAL's unique selling
proposition and enhance new business conversions.

Eloy Mazon, Chief Executive Officer of 4GLOBAL, commented:

"Our new SVC (v3) is part of our ongoing programme of upgrades to assist
clients in making investment decisions and helping them assess whether their
investments are achieving the criteria set for them.

 

"We are delighted that all 4GLOBAL's existing clients are migrating to the new
product. Also encouragingly, additional new clients are already showing
interest and are attracted by the enhanced offering.

 

"Our aim is to lead the high growth market in which we operate providing
clients with highly functional tools to assess and monitor projects. With our
committed team, unique database and market leading analytical tools, I believe
we can look forward optimistically to an exciting future for 4GLOBAL."

 

For further information please contact:

 4GLOBAL                                             c/o IFC Advisory
 Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser         0203 368 3554
 Neil Baldwin

 Oberon Capital - Broker                             0203 179 5300
 Michael Seabrook, Robert Hayward, Chris Crawford

 IFC Advisory                                        0203 934 6630
 Graham Herring / Zach Cohen                         07793 839 024

 

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