REG - 4GLOBAL PLC - Sport England Contract Renewal and Expansion

4GlobalAnnouncement

03/04/2025 07:00

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RNS Number : 4257D  4GLOBAL PLC  03 April 2025

 

 

3 April 2025

 

4GLOBAL plc

("4GLOBAL" or "the Company")

Sport England Contract Renewal and Expansion

4GLOBAL, a provider of data and technology for sports, fitness and wellness
organisations to optimise operational and investment decisions, is pleased to
announce that, following a competitive tender, it has secured a contract
renewal and expansion with Sport England worth up to £4m over four years in
equal terms.

 

Sport England initially procured 4GLOBAL in 2021 to provide performance data
from public leisure facilities through its platform, Moving Communities, a
decision-support tool that uses 4GLOBAL's dataset to aid understanding of
where and how people engage in physical activity, enabling a more
evidence-based approach to public investment. The platform has since played a
central role in programmes such as the National Leisure Recovery Fund and the
Swimming Pool Support Fund, tracking over 9 million active people across
1,000+ leisure facilities daily.

 

This new Insight Solutions contract marks a significant expansion of the Sport
England Moving Communities programme, underpinned by the Company's recently
launched Insight.OS platform. 4GLOBAL's dataset now goes far beyond data
public leisure facilities, incorporating a wide range of external sources such
as wearable movement data and participation in community events, enabling
broader and more detailed insights into physical activity patterns across the
population with an unprecedented level of accuracy.

 

The expansion will support the delivery of Sport England's £250 million
place-based investment strategy, enabling local and national bodies to use
data-driven insights to target resources more effectively, overcome barriers
to physical activity, monitor impact in real time, adjust delivery where
needed and demonstrate to stakeholders that funding is being deployed
effectively to maximise returns and drive meaningful outcomes.

 

Under the new agreement, 4GLOBAL will provide data and actionable insight to
the wider ecosystem of sport and physical activity in England, engaging
national governing bodies, local authorities, sports bodies and community
programme providers to enable large scale, coordinated and effective delivery.

 

The increased breadth and depth of 4GLOBAL's dataset, now the largest
repository of its kind in the UK, and its proven ability to generate
actionable insights, were pivotal in securing the contract renewal and
expansion.

 

Eloy Mazon, 4GLOBAL CEO, said: "This new agreement is a strong endorsement of
our ability to deepen and expand client relationships, which continues to
lower our customer acquisition costs and drive EBITDA margin improvement. It
also reflects the shift in our commercial model, with multi-year,
multi-million-pound contracts underpinning our transition to Annual Recurring
and Repeatable Revenue.

 

"The migration of clients to Insight Solutions is already delivering
meaningful profitability gains, and the strength of our dataset not only
enables us to offer richer insights to partners like Sport England but also
reinforces a defensible competitive moat around our business. Wins like this
contribute to a growing base of forward-looking revenue and position us well
for long-term growth."

 

Contacts

   4GLOBAL                                       via Alma
   Eloy Mazon (CEO)
   Stuart Wooller (Group Finance Director)

   Spark Advisory Partners (Nominated Adviser)   +44 (0)20 3368 3554
   Neil Baldwin

   Canaccord Genuity (Broker)                    +44 (0)20 7523 8000
   Bobbie Hilliam

   Alma Strategic Communications                 +44 (0)20 3405 0205
   Rebecca Sanders-Hewett                        4global@almastrategic.com (mailto:4global@almastrategic.com)
   David Ison
   Louisa El-Ahwal
   Josh Royston
   Will Ellis Hancock

 

About 4GLOBAL

 

4GLOBAL empowers sports, fitness and wellness organisations to make faster,
smarter decisions about their operations, customers and investments through
data and actionable insights.

 

It operates the largest sport participation and facility database in the
world, with more than 4 billion data points.

 

Sourcing data from health & fitness operators, community programmes and
other structured activities through its DataHub while drawing on information
from GPS location updates and wearable devices, 4GLOBAL's unique combination
of data assets provides a holistic view of physical activity patterns.

 

4GLOBAL is at the forefront of predictive modelling and advanced analytics,
with the insights it generates empowering customers to drive efficiencies,
improve customer relationships and make more informed strategic decisions.

 

Its customers span both the public and private sectors, including central and
local governments, cities, sporting bodies, trade associations, health &
fitness operators and sports clubs.

 

Key markets include North America, the UK and Europe. Its headquarters are in
London with offices in Miami and Istanbul.

 

4GLOBAL was founded in 2002 and listed on AIM in 2021 under the ticker 4GBL.

 

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