REG - 4GLOBAL PLC - Business Update

4GlobalAnnouncement

08/09/2022 07:00

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RNS Number : 6885Y  4GLOBAL PLC  08 September 2022

4GLOBAL PLC

("4GLOBAL" or the "Company")

Business Update

4GLOBAL, a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity, issues
the following update ahead of the Company's Annual General Meeting taking
place at 10.00 a.m. today.

The Company's strategy is based on four core focus areas:

 

1.     To land new clients and expand relationships with existing clients;

2.     International expansion into the North American and the European
markets;

3.     Strategic partnerships and targeted acquisitions;

4.     Data commercialisation.

 

Landing new and expansion of current clients

 

Since IPO, 4GLOBAL has successfully executed on its strategy to expand current
services clients into long term data and technology engagements, such as
Everyone Active to whom we provided data services around demand modelling and
now they have licensed our platform and data as well as other products to
generate critical insight for their business.  Similarly, the Company
continues to build out its recurring revenue model with data and technology
clients most notably we have expanded our contract with a number of clients
to include new products like the newly launched demand modelling tool V2.0.

 

International expansion

 

4GLOBAL already operates in multiple markets including the Middle East and
Latin America with its services clients. Its stated goal at IPO was to expand
the data technology plus services offering into new international markets.
Current growth with existing and new clients is partly driven by our
successful international expansion in three new geographical markets enabling
it to replicate its UK proprietary data technology licencing and services
model.

 

North America and EU entry secured

 

USA - in Q2 the Company secured an agreement with the US division of a current
UK technology and data strategic partner to pilot Data Hub with its six
biggest clients with over 100 leisure facilities across a variety of US
states. This relationship provides the foundation for the US expansion in
line with its plan.

 

Canada - in February 2022, the Company secured a contract with the Fitness
Industry Council of Canada (FICC). This partnership will enable the roll out
of the full data hub suite to key client targets across Canada. FICC
membership is comprised of key Canadian activity stakeholders including
leisure facility owners and governing bodies.

 

These two strategic partnerships provide a cost-effective entrance into the
whole North American market for the full recurring data software and services
model that the Company currently operates in the UK.

 

Europe - the integration of our datahub in the European Market is near
completion and to date there is integration with over 10,000 sites via a
strategic partnership contract with Europe Active. Like the FICC, Europe
Active is comprised of all of the key activity stakeholders including leisure
facility owners and governing bodies across all EU countries. This total
addressable market is five times the size of the UK.  Similar to North
America, the Europe Active strategic partnership provides the entry point for
the EU element of our international expansion in line with the Company's plan.

 

Strategic acquisitions

 

In line with its stated strategy of potentially acquiring profitable £1-3m
turnover companies, management has identified a number of technology and data
companies which are of interest.  Key criteria for any potential acquisition
remains that they would allow 4GLOBAL to grow its client portfolio in key
target geographical markets whilst at the same time bring complementary data
and technology.

 

Data commercialisation

 

One of 4GLOBAL's biggest assets is the data the Company holds in the DataHub.
4GLOBAL is empowered by its clients, as data owners, to analyse their customer
data and give back critical business insight applying the highest data privacy
standards.

 

As data becomes more important for organisations across multiple sectors,
Datahub will increasingly play a role in providing privacy compliant data
insights for multiple industry use cases. To date 4GLOBAL has identified a
number of pilot projects to commercially apply these anonymised data insights
in the insurance and life and health markets.

 

 

 

For further information please contact:

 4GLOBAL                                            c/o IFC Advisory

  Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser        0203 368 3554

  Neil Baldwin

 Oberon Capital - Broker                            0203 179 5300

  Michael Seabrook, Adam Pollock, Chris Crawford

 IFC Advisory                                       0203 934 6630

  Graham Herring / Zach Cohen                        07793 839 024

 

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