REG - 4GLOBAL PLC - Fitness Industry Council of Canada Partnership

4GlobalAnnouncement

03/02/2022 07:00

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RNS Number : 5321A  4GLOBAL PLC  03 February 2022

3 February 2022

4GLOBAL PLC

("4GLOBAL",  the "Company"or the "Group")

Partnership between 4GLOBAL and Fitness Industry Council of Canada

4GLOBAL, a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity, is
pleased to announce that it has entered into a partnership agreement with the
Fitness Industry Council of Canada ("FIC").

Under the agreement FIC will work with 4GLOBAL to develop 'DataHub Canada'
utilising its extensive network of 6,000 facilities with over six million
members across the country.  4GLOBAL will contribute its technical expertise
and digital infrastructure and will develop a Social Value Calculator ("SVC")
in partnership with Sheffield Hallam University tailored for the Canadian
health and leisure markets (see notification on 17 January 2022). The DataHub
Canada will be used to generate reports and analysis specified by FIC and
provide a market entry platform for 4GLOBAL. These reports will in turn be
used to develop a shared communications programme and for FIC to promote the
partnership and its associated tools and learnings amongst its extensive
Canadian user base as well as its Federal and Provincial lobbying efforts.

This partnership will significantly increase the global capacity of the
Company's DataHub which is currently in excess of 1.2 billion of data points
of how sport is consumed in UK, Europe and other international markets in
South America and Middle East. It will also allow the Company to market its
existing products to central government, cities and private operators
following the same business model that it has successfully implemented in the
UK and Europe.

Eloy Mazon, Chief Executive Officer of 4GLOBAL commented:

"The partnership with FIC is a tremendous opportunity for us to extend out
database into the huge North American market and will provide the potential
for additional revenues for 4GLOBAL. We are very much looking forward to
working with the FIC team and supporting them to achieve their social value
objectives."

 

For further information please contact:

 4GLOBAL                                             c/o IFC Advisory
 Eloy Mazon (CEO)

 Spark Advisory Partners - Nominated Adviser         0203 368 3554
 Neil Baldwin

 Oberon Capital - Broker                             0203 179 5300
 Michael Seabrook, Robert Hayward, Chris Crawford

 IFC Advisory                                        0203 934 6630
 Graham Herring / Zach Cohen                         07793 839 024

 

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About 4GLOBAL

4GLOBAL is a UK-based data, services and software company focused on major
sporting events and the promotion and measurement of physical activity. The
Company uses its proprietary data and software solutions to convert data into
actionable insight which enables clients to promote sports participation, to
reduce physical inactivity and to achieve economic, social and healthcare
outcomes.

The Company works with, and supports, a range of clients including governments
(e.g. the U.K. Government and Sport England), cities and local authorities
(e.g. Neom, Saudi Arabia, and Manchester, UK), sporting federations and
activity providers (e.g. The Gym Group), to address the problem of physical
inactivity, to produce significant and measurable health, social and economic
benefits.

Historically, 4GLOBAL has used major sporting events as a catalyst to help
address the issue of physical inactivity issue. Physical inactivity, the key
problem addressed by the technology offering, is a global phenomenon. Across
the globe, physical inactivity has yet to be met with concerted government
action. Addressing this issue is an essential element of 4GLOBAL's potential
growth. Its relationships with governments, and public and international
sports bodies, makes 4GLOBAL ideally placed to provide a solution.

Over time, the role that these sports and sporting events play at national and
city (or in the U.K. at local authority) level has evolved. 4GLOBAL management
identified the London 2012 Olympics as a transformational point. Since then,
increasing emphasis has been placed on leaving a "legacy" once the event has
ended - economic legacy (in terms of transformation and regeneration of host
cities), social legacy (in terms of improving local/national health, crime
reduction, education improvements) and participatory legacy (to increase the
participation in sport by the host country's population). 4GLOBAL's management
realised that measurement and monitoring of these outcomes requires relevant
data. As a consequence, the Company has built the Sport
Intelligence platform, which tracks and manages activity data that has been
collected and stored on the Company's DataHub, its GDPR-compliant database.

The Directors believe that demand for its offerings will continue to increase.
This is driven by underlying growth in key channels to market, such as a
long-standing relationship with the U.K. Government, and increased development
of proprietary models that highlight the social return of investment in sport,
rising health and social cost pressures, regulatory and technology change and
continuing consolidation in the sports and technology services industry.

The Group also has a vision to capitalise on the transformation in the role of
sport towards a wider public purpose around health and wellbeing through the
promotion of physical activity, which in turn produces health benefits to
people and society. In this way, and through its proprietary sports
participation data platform, Sport Intelligence, the Company differentiates
itself from more generalist sports and/or health technology and services
businesses.

 

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