REG - 4GLOBAL PLC - UK Sport Contract Win

4GlobalAnnouncement

10/04/2025 07:00

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RNS Number : 3799E  4GLOBAL PLC  10 April 2025

 

 

10 April 2025

 

4GLOBAL plc

("4GLOBAL" or "the Company")

UK Sport Contract Win

 

4GLOBAL, a provider of data and technology for sports, fitness and wellness
organisations to optimise operational and investment decisions, is pleased to
announce that, following a competitive tender, it has secured an initial
18-month contract worth c. £0.5m with UK Sport, the non-departmental public
body responsible for investing in Olympic and Paralympic sports in the UK,
primarily through National Governing Bodies ("NGBs").

 

Under the agreement, 4GLOBAL will lead a pilot project designed to demonstrate
the business value of data and digital investments within the elite UK
sporting system and accelerate digital transformation within the NGBs
supported by UK Sport.

 

The pilot will facilitate insight-driven decision making by providing relevant
NGBs with accurate, standardised data and improved governance frameworks.
Through the project, UK Sport aims to establish a consistent approach to data,
make systems work together more smoothly and lay the groundwork for AI-powered
innovations in the future.

 

Delivered through 4GLOBAL's newly launched Insight.OS platform and powered by
the company's vast, market-leading dataset - a combination that was key to
securing the contract - the project reflects the Company's evolution from
developing bespoke solutions to a scalable, product-based offering that can be
configured to the needs of each client. In addition, the project will
significantly enhance 4GLOBAL's data asset, with new, high-quality data
sources from elite sport further strengthening its depth and breadth.

 

The pilot aims to pave the way for a scalable nationwide data platform
encompassing all publicly funded NGBs in the UK and has the potential to
develop into a multi-year commercial partnership, mirroring the one 4GLOBAL
has in place with Sport England in the community sport space.

 

Coupled with the recently announced Sport England contract, 4GLOBAL now holds
the two most significant data-led contracts in UK publicly funded sport.
Together, these competitive wins reinforce the Company's position as the
leading provider of sports data in the UK and the partner of choice for public
bodies looking to analyse participation trends, enhance performance and
maximise the impact of their investments.

 

This contract aligns with 4GLOBAL's strategic priority of transitioning to
higher margin repeatable and recurring revenue Insight Solutions agreements.

 

Eloy Mazon, CEO of 4GLOBAL, commented:

 

"We are proud to be supporting UK Sport in delivering this transformative
programme for NGBs. It marks another important milestone for 4GLOBAL and,
alongside the recent renewal and expansion of our work with Sport England,
provides further validation of our shift toward scalable, higher margin
Insight Solutions agreements characterised by recurring and repeatable
revenue.

 

Delivered through our Insight.OS platform and powered by our unmatched
proprietary dataset, which itself is enriched by this kind of agreement, this
contract cements our position as the UK leader in sport data and digital
infrastructure. It demonstrates the value of our product-led model, where we
are licensing our data asset and providing support to help clients unlock
actionable insights, rather than building unique systems from the ground up.

 

We look forward to working closely with UK Sport and the NGBs to help shape a
more connected, insight-driven future for elite sport in the UK. Importantly,
this programme also provides a clear blueprint for future initiatives in our
key international markets, where the need for powerful and easy-to-use data
solutions like ours is growing rapidly."

 

Contacts

   4GLOBAL                                       via Alma
   Eloy Mazon (CEO)

   Stuart Wooller (Group Finance Director)

   Spark Advisory Partners (Nominated Adviser)   +44 (0)20 3368 3554
   Neil Baldwin

   Canaccord Genuity (Broker)                    +44 (0)20 7523 8000
   Bobbie Hilliam

   Alma Strategic Communications                 +44 (0)20 3405 0205
   Rebecca Sanders-Hewett                        4global@almastrategic.com
   David Ison

  Louisa El-Ahwal

   Josh Royston

   Will Ellis Hancock

 

About 4GLOBAL

 

4GLOBAL empowers sports, fitness and wellness organisations to make faster,
smarter decisions about their operations, customers and investments through
data and actionable insights.

 

It operates the largest sport participation and facility database in the
world, with more than 4 billion data points.

 

Sourcing data from health & fitness operators, community programmes and
other structured activities through its DataHub while drawing on information
from GPS location updates and wearable devices, 4GLOBAL's unique combination
of data assets provides a holistic view of physical activity patterns.

 

4GLOBAL is at the forefront of predictive modelling and advanced analytics,
with the insights it generates empowering customers to drive efficiencies,
improve customer relationships and make more informed strategic decisions.

 

Its customers span both the public and private sectors, including central and
local governments, cities, sporting bodies, trade associations, health &
fitness operators and sports clubs.

 

Key markets include North America, the UK and Europe. Its headquarters are in
London with offices in Miami and Istanbul.

 

4GLOBAL was founded in 2002 and listed on AIM in 2021 under the ticker 4GBL.

 

 

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