REG - Adsure Services PLC - Transformational Strategic Update

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RNS Number : 9837E  Adsure Services PLC  20 May 2026

20 May 2026

 

Adsure Services PLC

("Adsure" or the "Company")

 

Transformational Strategic Update

 

Adsure Services PLC ("Adsure" or the "Company"), a leading provider of
advisory and assurance services and the holding company for TIAA Limited
(together, "the Group"), is delighted to provide the following update on the
Group's expansion plans beyond its existing subsidiary, TIAA Limited, to build
a diversified portfolio of specialist professional services businesses across
the UK, powered by the Group's proprietary AI technology.

A Clear Vision for Growth

Adsure's Board has formally agreed on a strategic vision to transform the
Group into a leading cluster of specialist professional services companies,
united by a commitment to independence, transparency, and ethical value
creation.

Selective acquisitions to complement organic growth

Adsure's acquisition strategy is designed to accelerate diversification
without compromising the integrity of the TIAA brand. The Group will pursue
selective acquisitions of like-minded, specialist professional services firms
that share Adsure's commitment to independence, ethical conduct, and client
excellence. Organic growth through TIAA's continuous innovation and service
development will run in parallel.

The group structure is designed to promote operational efficiency and support
strategic expansion, with the aim of maximising synergistic value creation
from both existing and prospective subsidiaries.

The Group will seek the acquisition or formation of subsidiary companies whose
operations may include, but are not limited to, internal audit, management
consultancy, digital consultancy and investigatory and security services.

Proprietary AI technology

The Group's AI technology, TIAA Insight, was developed in partnership with the
University of Essex following a successful Innovate UK Knowledge Transfer
Partnership funding application.

 

Further to the announcement on 28 April 2026, and subsequent to extensive
testing of TIAA Insight, including real-world scenario testing, AI model
training, and client satisfaction assessments, Adsure Services is dedicated to
ensuring the full rollout of this proprietary intellectual property within its
current trading subsidiary, TIAA.

 

In addition, management believes the proprietary AI technology developed
during the TIAA Insight project has the potential to create value beyond our
existing operating subsidiary. The initial phase in capturing this opportunity
will be to explore creating a dedicated AI services subsidiary to leverage the
technology across the Group and power the acquisition strategy.

 

B Corp certification

 

The Group's transformation is built on the robust foundations of TIAA Limited,
a B Corp-certified business with over 30 years of providing trusted advice and
assurance services to the UK public sector, operating across housing, health,
education, and local government. TIAA's established reputation and
certification underpin the entire Group's governance framework.

As part of the strategic evolution, Adsure intends to extend B Corp
certification to the group level, reinforcing its credentials as a
purpose-driven organisation and ensuring all current and future subsidiaries
adhere to rigorous standards of social, environmental, and governance
performance.

Kevin Limn, CEO of Adsure Services, commented:

 

"Today marks an exciting new chapter for Adsure Services. Building on more
than three decades of trusted assurance work at TIAA and the breakthrough of
our proprietary AI technology, TIAA Insight, we are setting out a clear and
ambitious path to become one of the UK's leading clusters of specialist,
purpose-driven professional services businesses.

 

Our focus now is on finding the right businesses to join us on our journey. We
are looking for specialist firms run by people who care deeply about their
clients, and who share the values that have earned TIAA its B Corp status.

 

We look forward to sharing further updates as we build the Adsure Services
Group."

 

-Ends-

 

For more information and the chance to have your questions directly answered
by the management team, please head to our interactive investor hub via:
https://investors.adsureservicesplc.co.uk/link/exo03y. Here you will find all
company news and additional content to further explain Adsure's strategy and
investment case.

 

Engage with the Adsure Services management team directly by asking questions,
watching video
summaries and seeing what other shareholders have to say.
Navigate to our Interactive investor hub here:
https://investors.adsureservicesplc.co.uk/link/exo03y.

 

 

 Adsure Services PLC

 Kevin Limn, Chief Executive Officer

 Engage with the company directly                      +44 (0) 845 300 3333

                                                       https://investors.adsureservicesplc.co.uk/s/435bf4
 Guild Financial Advisory Limited - Corporate Adviser

 Ross Andrews                                          +44 (0)7973 839767

                                                       ross.andrews@guilfin.co.uk (mailto:ross.andrews@guilfin.co.uk)

 Evangeline Klaassen                                   +44 (0)7972 841276

                                                       evangeline.klaassen@guildfin.co.uk (mailto:evangeline.klaassen@guildfin.co.uk)
 Redchurch Communications - Financial PR & IR

 John Casey / Nicky Bagheri                            +44 (0) 207 870 3974

                                                       ads@weareredchurch.com (mailto:ads@weareredchurch.com)

 

 

About Adsure Services

 

Adsure Services PLC is a leading audit and assurance services provider,
dedicated to delivering high-quality financial review and compliance
solutions. Through investment in innovative technology and AI-driven
solutions, the Company is focused on enhancing efficiency and accuracy in the
audit sector.

 

 

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