** J.P. Morgan says the current cost of living crisis due to
the impact from inflation will hit European general retail
companies in the second half of 2022
** The broker expects solid spend in some areas to
deteriorate rapidly in H2 as the "catch-up" effect wanes and
impacts on disposable income start to bite more acutely
** "With earnings momentum set to remain a greater driver of
near term sector performance than potential longer term
valuation, we therefore remain cautious across our entire
coverage with few exceptions," it adds
** JPM says significant cracks emerge in discretionary
spending with at least 15 European retail profit warnings in May
** The brokerage downgrades About You YOUG.DE , Asos
ASOS.L , ABF ABF.L and boohoo BOOH.L to "neutral" from
"overweight"
** JPM says food & fuel spending is expected to rise to 26%
in 2022 from 20% in 2019 as inflation bites
(Reporting by Ozan Ergenay)
((ozan.ergenay@thomsonreuters.com))