RCS - Accesso Technology - Long-Term Extension with Cedar Fair

accesso TechnologyAnnouncement

09/11/2022 07:00

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RNS Number : 7545F  Accesso Technology Group PLC  09 November 2022

9 November 2022

accesso® Technology Group plc

(the "Company")

Long-Term Extension with Cedar Fair

accesso Passport® ticketing solution delivering significant up-sell

and cross-sell opportunities, driving incremental client revenues

Continued entertainment market shift to mobile-first technologies

providing significant opportunities for accesso

accesso Technology Group plc (AIM: ACSO), the premier technology solutions
provider for attractions and venues worldwide, has announced a five-year
extension to its partnership with Cedar Fair Entertainment Company, one of the
largest regional amusement-resort operators in the world. Cedar Fair will
continue leveraging the fully hosted accesso Passport eCommerce ticketing
suite which has powered online sales for all the operator's venues since 2011.
accesso's best-in-class, mobile-first solution processed more than 96 million
tickets and reservations for accesso clients in 2021 alone.

Cedar Fair's properties - including 18 parks and entertainment venues, welcome
an average of 28 million guests per year and drive over $1.5bn in average
annual revenue. The accesso Passport ticketing solution enables Cedar Fair to
deliver a mobile-centric shopping experience for these guests, available on
any device, with significant up-sell and cross-sell opportunities embedded
across the purchasing journey. This enables operators to drive incremental
revenue while enriching the guest experience.

This agreement with Cedar Fair is the latest example of a long-term extension
for accesso with a leading industry operator, following a five-year contract
extension with Australia's largest theme park operator, Village Roadshow,
announced in September.

Steve Brown, CEO of accesso, commented: "We are very proud of our long-term
partnership with Cedar Fair and are thrilled to continue leveraging our
powerful eCommerce ticketing system across its renowned portfolio of parks. As
our partnership progresses, we look forward to working with Cedar Fair closely
to continue optimising the guest experience, maximising revenue, and driving
guest loyalty."

 

For further information, please contact:

 accesso Technology Group plc                                  +44 (0)118 934 7400
 Steve Brown, Chief Executive Officer
 Fern MacDonald, Chief Financial Officer

 Numis Securities Limited (Nominated Adviser and Sole Broker)  +44 (0)20 7260 1000
 Simon Willis, Hugo Rubinstein

 FTI Consulting, LLP (Financial Public Relations)              +44 (0)20 3727 1000
 Matt Dixon, Adam Davidson, Jamille Smith

 

About accesso Technology Group

At accesso, we believe technology has the power to redefine the guest
experience. Our patented and award-winning solutions drive increased revenue
for attraction operators while improving the guest experience. Currently
serving over 1,000 clients in more than 30 countries around the globe,
accesso's solutions help our clients streamline operations, generate increased
revenues, improve guest satisfaction and harness the power of data to educate
business and marketing decisions.

accesso stands as the leading technology provider of choice for tomorrow's
attractions, venues and institutions. We invest heavily in research and
development because our industries demand it, our clients benefit from it and
it makes a positive impact on the guest experience. Our innovative technology
solutions allow venues to increase the volume and range of on-site spending
and to drive increased transaction-based revenue through cutting edge
ticketing, point-of-sale, virtual queuing, distribution and experience
management software.

Furthermore, COVID-19 has highlighted the benefits our technology is able to
bring to venues from facilitating social distancing using our robust and
sophisticated virtual queuing solutions; reservation systems delivered through
our agile eCommerce platform to enable capacity management, taking queues away
from front gates; and attraction eateries utilising our contactless food and
beverage offerings.

Many of our team members come from backgrounds working within the attractions
and cultural industry. In this way, we are experienced operators who run a
technology company serving attractions operators, versus a technology company
that happens to serve the market. Our staff understand the day-to-day
operations of managing complex venues and the challenges this creates, and
together we strive to provide our clients and their guests with technology
that empowers them to do more and enjoy more. From our agile development team
to our dedicated client service specialists, every team member knows that
their passion, integrity, commitment, teamwork and innovation are what drive
our success.

accesso is a public company, listed on AIM: a market operated by the London
Stock Exchange. For more information visit www.accesso.com . Follow accesso on
Twitter , LinkedIn and Facebook .

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