** J.P.Morgan initiates TUI TUI1n.DE with "overweight" rating seeing negative trends such as macro concerns around core markets UK/Germany reversing and improving margins
** Shares in the tour operator rise around 4% at 0900 GMT and are amongst the best performers on the pan-European STOXX 600 .STOXX index
** "We now view the risk-reward as appealing" - JPM
** Within its hotels and leisure coverage, the brokerage's favourite stocks are TUI and also "overweight"-rated Accor ACCP.PA
** JPM sees a re-rating potential for TUI based on a clear path for margin improvement as the firm focuses on a more asset-light business model, with ongoing scale and cost initiatives continuing to crystallise
** It also sees ongoing balance sheets improvement and it forecasts a dividend starting in FY 2026, while LSEG consensus expects a 0.43 euros ($0.4690) only in FY 2027
($1 = 0.9168 euros)
(Reporting by Paolo Laudani)
((Paolo.laudani@thomsonreuters.com))