RCS - ZAIM Credit Systems - Launch of Mobile Application

Adalan VenturesAnnouncement

02/07/2021 07:00

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RNS Number : 8799D  ZAIM Credit Systems PLC  02 July 2021

Not for release or distribution, directly or indirectly, within, into or in
the United States or to or for the account or benefit of persons in the United
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sale would violate the relevant securities laws of such jurisdiction

For Immediate Release

2 July 2021

Zaim Credit Systems Plc

("Zaim" or the "Group")

Launch of Mobile Application

 

Zaim Credit Systems plc, is pleased to announce the launch of its branded
mobile application (the "Mobile App" or "App") designed to improve customer
experience, increase the loyalty of its client base by increasing repeat
customers and providing greater access for repayments to existing customers.

 

Highlights:

·    Successful Launch of Mobile App for both Android and IOS devices

·   Expected to increase repeat customers, reinforce customer loyalty,
provide in-depth customer behaviour analytics

·    Enables sales channel for additional products, promotions and
discounts (significant platform for cross selling)

·    Additional accelerator of growth in business volumes

 

The Mobile App allows customers to register and get authorisation using a PIN
code, face ID or touch ID. Customers can calculate the loan amount, apply for
a loan online, receive a loan and obtain information on the status of the
existing loan seamlessly. It also maintains loan and payment history, customer
data, allows adding a credit or debit card, linking and unlinking it with the
customer's account and supports full or partial repayment of the loan.

In addition to the customer experience noted above, the Mobile App also acts
as a promotional tool facilitating the sending of push notifications,
including information about promotions and discounts and other communications
to the customers.

The Mobile App is available for both iOS and Android platforms with the
majority of the Group's users expected to utilise the Android version due to
prevalence of this system throughout the client base.

 

Zaim's CEO, Siro Cicconi commented:

"The successful launch of the Zaim Mobile App is an important milestone in the
path of increasing the Fintech content in our business model. It creates the
opportunity to widen the knowledge we have of our clients, understand their
needs, attitudes and source information and data that will drive Zaim in the
creation of next generation services.

The App creates new revenue streams including the possibility of cross-selling
activity with the products of potential partners as well as allowing existing
customers to get access to our products faster and with greater ease. In an
ever increasingly digital world this expansion of our online offering will
bring more people access to the financial products that many of us take for
granted.

Given the rapid growth of the online customer base we expect the App to become
a significant growth driver for our business. The Mobile app establishes
direct contact with all users who have installed it and with the help of
notifications about promotions, discounts and bonuses, it is expected to
increase the number of repeat customers and also market any future products
that the Group launches. We remain excited about the future prospects of the
business and look forward to updating the market further with our regular
quarterly updates on business volumes in due course".

 

Strategic Rationale for the Zaim App

 

Building Customer Loyalty

 

By providing customers with the opportunity to instantly apply for a new loan,
view current debt levels, and make payments in two clicks on their smartphone,
Zaim has built a powerful tool to increase loyalty. Loyalty programmes are
integrated into the Mobile App and functionality to allow the customer to
instantly share useful promotions, discounts or bonuses with other customers,
facilitates greater direct marketing opportunities and customer retention for
Zaim.

 

New Marketing Tool

 

The Mobile App will also allow Zaim to take full advantage of personalisation
tools by sending push notifications relating to new promotions and discounts.
Zaim will be able to offer users who have installed the app access to
exclusive offers and special bonuses; these will also be used to draw
attention to the Zaim brand through various marketing campaigns.

 

Customer Analytics

 

Understanding Customer behaviour is a key element to success in any business
area and with the help of the App we can obtain useful Big Data, which helps
us to build customer loyalty. An example of this would be tracking how much
time customers spend in the App or which features are used most often and
which are the less popular. By tracking how people interact with our app, we
can understand how we can improve it to make it more convenient for the users
and tailor the product offering accordingly.

 

Technological Superiority

 

The launch of the App is part of the Group strategy to continue its
technological advantage with the ultimate aim of obtaining technological
superiority within the market. Many microfinance companies and banks in Russia
do not fully embrace the potential of their websites and many do not have
mobile applications. Using the Mobile App as a marketing and sales tool will
allow us to strengthen our position for the future - in today's highly
competitive microfinance market, it is necessary to use as many opportunities
as possible to promote the brand and increase its awareness.

 

Enquiries:

 Zaim Credit Systems Plc
 Simon Retter

 Siro Cicconi                            Tel: +44 (0) 73 9377 9849
 Alex Boreyko                            Tel: +7 925 708 98 16

                                         investors@zaimcreditsystemsplc.com

 Investor Relations - Flowcomms Limited

 Sasha Sethi                             Tel: +44 (0) 7891 677 441

                                         sasha@flowcomms.com

 Beaumont Cornish Limited
 Roland Cornish / James Biddle           Tel: +44 (0) 20 7628 3396

 Optiva Securities Limited
 Jeremy King / Vishal Balasingham        Tel: +44 (0) 20 3137 1902

 

 

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