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ABFRL — Aditya Birla Fashion and Retail News Story

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Consumer CyclicalsAdventurousMid CapNeutral

India's Aditya Birla Fashion gains as Jefferies starts with "buy"

** India's Aditya Birla Fashion and Retail (ABFRL) ADIA.NS climbs 3.1% to 253.80 rupees

** Jefferies initiates coverage on fashion retailer with "buy", PT of 315 rupees

** ABFRL is decisively shifting focus to profitable growth, says brokerage

** Adds, co's decision to split lifestyle brand Madura Fashion, which comprises Louis Phillippe, Van Heusen, Allen Solly and Peter England brands, enables "great focus" on identified line of business

** Avg rating of 19 analysts on ABFRL at "hold"; median PT is 285 rupees - data compiled by LSEG

** Stock trims YTD losses to ~9%

(Reporting by Kashish Tandon in Bengaluru)

((Kashish.tandon@thomsonreuters.com))

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