** India's Aditya Birla Fashion and Retail (ABFRL) ADIA.NS climbs 3.1% to 253.80 rupees
** Jefferies initiates coverage on fashion retailer with "buy", PT of 315 rupees
** ABFRL is decisively shifting focus to profitable growth, says brokerage
** Adds, co's decision to split lifestyle brand Madura Fashion, which comprises Louis Phillippe, Van Heusen, Allen Solly and Peter England brands, enables "great focus" on identified line of business
** Avg rating of 19 analysts on ABFRL at "hold"; median PT is 285 rupees - data compiled by LSEG
** Stock trims YTD losses to ~9%
(Reporting by Kashish Tandon in Bengaluru)
((Kashish.tandon@thomsonreuters.com))