** Shares of Aditya Birla Fashion and Retail ADIA.NS rise
as much as 2.73% to 214.60 rupees
** Uptick comes after domestic brokerage Prabhudas Lilladher
identifies the fashion and lifestyle firm as technical pick with
a "buy" recommendation
** Sees scope for upside in ADIA share prices
** Target price at 245 rupees; stop loss at 199 rupees
** Relative strength index of the stock is well placed and
signals much upside potential, says Vaishali Parekh, vice
president - technical research at Prabhudas Lilladher
** ADIA has not been in overbought zone since September
2022: Refinitiv data
** Of 23 analysts tracking ADIA, six maintain "strong buy",
eight suggest "buy", five retain "hold" and four recommend
"sell"; median TP is 220 rupees
** Stock down over 27% in 2023 so far compared to 4% rise in
Nifty 50 index .NSEI
(Reporting by Bharath Rajeswaran in Bengaluru)
((bharath.rajeswaran@thomsonreuters.com; +91 9769003463;))