** Shares of Aditya Birla Fashion and Retail ADIA.NS up as
much as 15% at 243.35 rupees, its biggest intraday gain since
August 2018
** Apparel retailer said it plans to demerge its Madura
Fashion & Lifestyle unit into a separate listed entity
** Madura Fashion contributes to more than 70% of ADIA's
total revenue
** Trading volume nearly 10x the 30-day moving average in
its second-busiest trading session ever
** Stock last up 13%, on track for third straight session of
gain
** Avg rating of 20 analysts at "hold"; median PT is 230
rupees - LSEG data
** Stock up 7% YTD after falling 22% in 2023
(Reporting by Kashish Tandon in Bengaluru)
((kashish.tandon@thomsonreuters.com))